Twenty-one-year-old communications agency unveils new branding and updated akhia.com as it looks to the future

Maria Verónica Diaz RamosIPRN News, News

AKHIA has launched its new brand and is now marketing itself as Akhia Communications. The Hudson-based agency has been in business for more than 20 years and has spent the last few years shifting its focus toward holistic communication consulting for businesses. Along with a new look, new focus and new website, Akhia Communications also unveiled the new tagline: Communications that drive business.

“The needs of our clients have changed, and we have evolved so that we can continue to live our mission: ‘To exceed expectations, in all that we do,’” said Ben Brugler, president and CEO, Akhia Communications. “For us, that meant building our teams and capabilities to help our clients achieve their business and communications goals across departments and entire organizations. We know that communications isn’t just for marketers anymore – successful organizations take a more strategic approach, starting with business goals first.”

The new akhia.com is the hub of the new brand and Akhia’s brand story, including specialties, approach, people, case studies and the unique way the agency organizes cross-functional client teams to bring different perspectives to clients and projects. The site also features Akhia’s “Think About It” blogs, podcasts and videos designed to educate and inspire communicators at all levels.

“Our purpose is simple — to help businesses succeed,” Brugler said. “The way we can do this is through an integrated communications strategy for an entire organization. Our brand, our approach, our core agency teams — everyone at akhia communications — is ready for this next step.”

In January, Brugler became majority shareholder of Akhia Communications as founder Jan Gusich became minority shareholder and senior strategist. The agency employs nearly 60 people and serves national consumer and business-to-business brands across various industries, including housewares, appliances, lighting, building and construction, financial, industrial and materials.

For more information on Akhia Communications, visit www.akhia.com