The Role and Influence of Social Media on the Modern PR Industry

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Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media has drastically changed the way people communicate and share information.

Social media has had a huge impact not only on people, but also on brands across industries as they devise strategies to engage their audiences and win their loyalty. Public relations (PR) is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage. In fact, most of them have made it an integral part of their practice and offer social media management services.  … read more on prmention website …

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