The McOnie Agency, B2B PR agency based in Godalming, has been shortlisted in the CIPR PRide Awards 2015 for its crisis communications work for its client Arco, the UK’s leading supplier of safety products and training.
When Ebola engulfed West Africa in 2014, the UK Department for International Development (DFiD) procured thousands of sets of protective clothing from Arco to be worn by health workers at the UK facility in Sierra Leone. This equipment helped protect the workers in exceptionally high risk conditions, enabling them to carry out their tasks in temperatures often exceeding 30°C. The McOnie Agency’s PR campaign supported the Government’s education and awareness campaign aimed at the general public to demonstrate how public money was being allocated and at the same time, boosted Arco’s reputation and ongoing business opportunities. The campaign achieved high level coverage across national print and broadcast media in just four days.
Sarah McOnie, Managing Director, and her team are already celebrating the PR agency’s 25th anniversary and are now looking forward to attending the Bristol awards ceremony in November. The McOnie Agency is the only agency to be shortlisted for Crisis Communications in the South of England and Channel Islands region.
Sarah said: “This is a fantastic achievement for the team and I am proud of the hard work that went into putting this campaign together. Of course our thanks go to Arco for their support throughout the campaign; we couldn’t have been shortlisted without them.
“Our 25th anniversary year will hopefully be one of our most successful.”