The recent association of Purple Media Works with Deceuninck has been remarkable. It was a strong year for the company as they embarked a successful launch event for its esteemed client Deceuninck.
Deceuninck is a Belgium based leading uPVC Profile producers in the World present in more than 90 countries and was eyeing a significant growth in India. It has plans to be in both the projects and retail segment and wanted to expand its business through opening of an experimental store in metro cities meeting the target of controlling the pollution level in the state with healthy and eco friendly interiors.
The challenge was based on the need to position the brand and strengthen the presence in Indian market through the motto “Deceuninck: catering Delhites pollution woes” Purple media works performed a significant role in spreading the image of Deceuninck as a leading uPVC player who marks out India as a key market for global growth. Within the Indian market, the promotion actions were focused on the first store launch, product launch, media mileage, connecting consumer and multi-city release.
Purple media works initiated a strategy for the brand to achieve its target by coming up with one of its kind connect where we got them covered in top print publications & online media and topmost interior and architecture magazines in India. They also involved the influencers’ activity by inviting top notch bloggers to cover the story on their social platform which broadens the brand’s image by reaching almost 312.6 million audiences.
Purple media works also connected the consumer and gave the brand a vast media mileage via formal multi-city launch apart from Delhi, Ludhiana and Hyderabad.
Purple media works take great pride that it just not have only connected with the consumer but have also connected the brand with more than 200+ architecture, Influencers, and Interior designers who collaborated with us and the brand Deceuninck.