Winner Business-to-Business (B2B)
After buying the football TV rights of La Liga (Spanish official football league), Vodafone set up a tender with four agencies in order to promote its sport TV channel and get clients.
Evercom won the pitch and proposed to develop a digital strategy (touch point, social media plan and promotional initiatives) focused on bares (pubs and taverns). Our main goal was to communicate the new TV channel of Vodafone and to get subscriptions from bares (taverns). How did we do to get it?