PROJECT: “PROMOTING ARGENTINA IN EUROPE & ASIA” AGENCY: COMUNICACIÓN IBEROAMERICANA CLIENT: ARGENTINA TOURIST BOARD Finalist International

iprnCase studies, Exceptional Projects 2017, Finalist, International (I)0 Comments

After the change of government in Argentina, the challenge is based on the need to reposition the brand of Argentina in Europe through the motto “Argentina, World Friendly”, strengthen the presence in Asian markets, spread the image of a new Argentina open to the world, promote new destinations and routes for the traveler, and specific products, with the aim of increasing the arrival of international tourists and their expenditure in the country. Within the European market, the promotion actions focused on the first 6 main outbound countries: Spain, France, Italy, Germany, UK and Holland. In Asia, promotion intensified in China, a rapidly growing outbound market and for which growth is expected to grow exponentially.
The agency initiated a campaign of promotional actions to the final public, to spread the image of a new Argentina, and to the media, to communicate the new policies in the field of tourism and all the novelties related to the destination in terms of new products.

Leave a Reply

Your email address will not be published. Required fields are marked *