Agency: LUCA Comunicación Corporativa, Spain
To achieve coverage in the top prime time Spanish TV news broadcasts on the first day of the exhibition (beating a previous record of three clips)
Capture TV attention with a bespoke show programme that would stir their interest at Spain’s International Security and Safety Fair.
FAL Security Boots has superpowers.
- Organise an imaginative stand show showing the benefits of FAL security boots. The show repeated four times a day involves FAL overcoming Superbadguys, such as Dr. Incendio, vs. Firefighters
- Disseminate a press release about FAL new products highlighting the show during the exhibition
- Record the show and send a video press release to the top TV news programmes
- Edit a one-minute clip for TV web portals
- Work with the Exhibition Press Office to ensure that TV staff were aware of the show timings and would come the stand and see the show
- Four TV prime time newsclips
- 17 video clips on web pages
- Return on investment 15 times greater than the original investment