PROJECT: “FAMILY ADVOCACY DAY” AGENCY: JPA HEALTH COMMUNICATIONS CLIENT: CHILDREN´S HOSPITAL ASSOCIATION WINNER CORPORATE (CSR)

Maria Verónica Diaz RamosCase studies, Corporate/CSR, Exceptional Projects 2015, Winner Corporate/CSR

winner corporateThe Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions about the advocacy day, including an exclusive with CNN’s Sunja Gupta, M.D. show. The media placements garnered by the team not only helped to raise visibility for new legislation designed to help advance medical care for children with complex medical conditions, but brought national attention to CHA’s new public policy priorities.