PROJECT: “ITALIAN PAVILLIONS´S IDENTITY ” AGENCY: TWISTER CLIENT: ITALIAN PAVILLON EXPO MILANO 2015 FINALIST CORPORATE (CSR)

Maria Verónica Diaz RamosCase studies, Corporate/CSR, Exceptional Projects 2015, Finalist

Expo Milano 2015 is taking place from May 1st to October 31st, 2015 and over 20 million visitors are expected. Its theme “Feeding the Planet, Energy for Life” has been interpreted by the Italian Pavilion with the concept “Vivaio Italia”, Italian breeding ground, where values are preserved and talents nurtured. Within the building, high quality products, traditions and future perspectives are shown, but the Pavilion itself portraits national and local virtuosities to make the world aware of Italian strength.
In partnership with three other companies, Twister won the assignment to communicate Italian Pavilion’s events. The activity includes event management, media relations and social networking. During the six-months long Universal Exhibition, Twister is promoting Pavilion’s laboratories, conferences, workshops and performances, with a continuous online and offline PR activity. Among those events, the main one is “Experia”, a contest for sustainable solutions to the problem of urban development and a TV series displaying Italian hidden wonders.