PROJECT: “LUXEMBOURG’S NATION BRANDING” AGENCY: BINSFELD LUX CLIENT: LUXEMBOURG GOVERNMENT Finalist Business-to-Consumer(B2C)

iprnCase studies, Consumer (C), Corporate/CSR, Exceptional Projects 2017, Finalist, International (I)

Luxembourg’s Nation Branding is a project over a couple of month where binsfeld has taken in charge the positioning, the design so as the roll out of the new identity of Luxembourg with spin off identities for the Ministries of Tourism, Economy, etc.
Exciting project in a very political environment thus also very tactical from a business management purpose.