Winner Business-to-Consumer (B2C)
Because of the shame and stigma of eating disorders, many people are drastically under-diagnosed and under-treated. Further, the Center for Eating Disorders at Sheppard Pratt was having difficulty generating awareness of their treatment center due to poor visibility online. Given that most online searches are tied to the question “do I have an eating disorder”, JPA created a campaign around an online assessment tool. This helped encourage people to step out of the shadows and Check In on eating disorders.