Viriato is the main Portuguese producer of hotel furniture. A family business that exports 95 percent of its production to chains such as Sheraton, Club Med, Mandarin or Hilton, but which has gone through recent serious financial troubles in the past, now having a professional management team. Celebrating his 65th birthday, he wanted a project that allowed him to affirm his image among partners, customers and the media, ending rumors that existed in the market relative to its solidity.
What we developed was an exhibition inside the factory, accompanied by a prestigious book and three inauguration events: for customers, suppliers and collaborators. At the same time, we developed a work of meditation and PR counseling. The results outweighed all expectations. The exhibition will become permanent and the book (in Portuguese, English and French) has been widely praised by all clients. The results of the communication were frankly positive, with subjects in the main economic, generalist and specialty fields. Viriato was able to reverse the negative image and start to feel the growth of orders again.