Finalist Business-to-Business (B2B)
Approach: Sergey Skuratov Architects, one of the most famous architectural offices in Russia, designed the district „Garden Quarter“ in Moscow. They decided to use bricks for the facades produced by our client Hagemeister, a German brick manufacturer situated in Nottuln. From 4th to 7th April 2017 Hagemeister presented its products at the trade fair “Mosbuild” in Moscow.
We developed a communication concept composed of a customer magazine, a video and a press release for German and Russian architectural journals. The target was to communicate that the brick gives the district “Garden Quarter” a powerful presence. Through our communication activities, Hagemeister inspires architects to use brick as a high-quality, low-maintenance and durable material.