Finalist Business-to-Business (B2B)
PR Partner provided total PR support for the launch of the Cofix brand (the chain of Israel coffee shops with fixed prices for all products) on the Russian market: from the creation of the entering market concept to the official opening and information support.
The main campaign’s goals were to destroy the stereotype of meaning “low price = low quality” and focus on quality and fair pricing. Information support was provided to the Cofix launch on Russian market: the official website and social networks were launched, also a press conference and PR promotion of the first three coffee shops’ opening via bloggers were organized.
As a result of the PR campaign, more than 120 publications were published in target media and blogs, coverage of groups in social networks was more than 20 million hits in first two months, traffic to the website consisted of 40% of networks.