Finalist Business-to-Business (B2B)
LEGO Group opened the first Italian LEGO Store in Arese, near Milan, in
spring 2017 press result was real impressive.
In November the Group opened a store in Milan. It was the sixth store in
Italy. LEGO Group asked for a project in order to integrate both Media
Relations, Digital PR and Social Media Management of the brand and the
store. The challange was to have the same success of the first LEGO Store.
The plan integrated all strategic actions, event management, B2C
communication and legal support.