Finalist Business-to-Consumer (B2C)
Bancóldex is the development bank for business growth in Colombia that is part of the Ministry of Commerce, Industry and Tourism. Bancóldex wanted to increase its position in front of the entrepreneurs so that they could know and access directly their services, as a first level bank, so the main objective or necessity was to change the narrative.
Accordingly, High Results as a communications and public relations agency was chosen by Bancóldex to develop the communications strategy to achieve this goal. High Results identified the need to position Bancóldex as an entity that supports all entrepreneurs in their business growth and development, through a new narrative that makes it closer to its target audience. Likewise, it was found that it was necessary to strengthen the relationship with strategic media that aimed at their audiences of interest.