IPRN’s Russian member, PR Partner, is now representing the Italian animation company Rainbow Srl, famous for its cartoon series Winx Club.
PR Partner will fully support the Winx brand through a complex PR campaign, which includes media relations, event organisation and special projects.
Winx branding is on all kinds of products from toys, children’s clothes and bedclothes to cosmetics, electrical appliances and sweets to name just a few. The real popularity of the brand came about thanks to Winx Club — the cartoon about young fairies and witches who save the world from dark powers. The fifth season of Winx Club is about to be aired in Russia.
The idea of the cartoon belongs to Italian producer, Iginio Straffi, founder of Rainbow.
Commenting on the account win, Maria Kabakchi, head of PR Partner’s FMCG practice said, “We’re delighted to be cooperating with Rainbow, who are one of the world leaders in the child animation content production industry. We will work closely with Rainbow to help achieve their business goals in Russia.”