On the 22 of April Check Point, the largest pure-play security vendor globally, presented the business results 2015 and strategy for 2016 to journalists. The PR Partner team organized a press meeting and was responsible for the development of creative concept, interaction with contractors, journalists invitation, preparation of materials for the media. The meeting was held in the format of a press lunch in a cozy restaurant Beefsteak in the heart of old Moscow.
The journalists from leading IT and business media attended the event: TASS, Interfax, ComNews, TheRunet, Hacker, Open Systems, Intelligent terprise, BYTE, Anti-Malware, CHIP, and others. Spokespersons’ keynotes were accompanied by a lot of questions from the media, and after the official part the journalists had a chance to talk with Check Point representatives.
The event was held in a smart and pleasant atmosphere, the business part of the meeting ended with a lunch and discussion on the topic of information security market trends. After the end of press lunch PR Partner team conducted follow up and provided Check Point’s comments and materials to the journalists.