The CEO of PR Partner Inna Alexeeva became a minority shareholder of Pressfeed – a subscription service of journalists requests, which was launched in the beginning of 2015. She took a possession of 10% of the startup (the value of the transaction is not disclosed) and plans to extend her share in the future.
Pressfeed is analogue of foreign HARO (Help a Reporter Out). It coordinates journalists, speakers and PR-specialists. The idea of multinational project, which is used by more than 100 thousand subscribers, formed the basis of Russian service. It was launched by ex-editor of «Secret Firmy» Konstantin Bocharskiy.
Originally, Pressfeed was created to help journalists with gathering information , finding new characters and stories. In the end of 2015 Pressfeed team improved the functionality, adding a system of chats.
According to Inna Alexeeva, the project has everything for a successful growth: it is on demand, it has a great technical base and team. The staff of PR Partner actively use Pressfeed by virtue of they closed more than 400 requests which include comments and interviews in printed and on-line media as well as on television.