This nationwide, publicly traded real estate developer, with $9.5 billion in assets, has been a long-standing investor relations/public relations client of Dix & Eaton. The agency’s role has included earnings releases and conference call scripts; the award-winning annual report; counsel on IR best practices; corporate news releases; special event planning and support; research and news monitoring; and a Web site redesign

Objectives

In 2005, Dix & Eaton undertook a comprehensive review of the Company’s communication function across its corporate, business unit and regional offices, and presented a series of recommendations to enhance communications. The resulting “Communications Improvement Project” created the “tools” for enhanced, integrated communications.

Programme

Communicators’ Network, providing a forum for people with communications responsibility to share information, resources and best practices – we got them talking.
Capabilities Brochure, which showcases high-impact projects from across the Company’s business units, property types and core markets. Includes unique pull-out property cards for easy updating and customization!
Corporate Fact Sheet, which provides a snapshot of the Company’s financial performance and major differentiators – the first time they’ve ever had all of this information in one place.
Corporate Identity Standards to ensure a consistent, high-quality “look and feel” of business cards, stationery, literature, etc. – seeing is believing.

Media relations, including standardized processes for the review and approval of press releases, and protocols for responding to media inquiries.

Results

Bottom line – Executive management has a growing awareness of how communications can help drive the Company’s business and unleash any untapped potential.