Pawel Bylicki, managing partner at Public Dialog explained that for some time SKM SAR has been working for the Polish Foreign Ministry and has prepared a strategy for how Poland should be perceived as a brand outside Poland.
Saffron Brand Consultants created ‘the spring’- logo concept and now with the approval of the Ministry, the Polish people, are being asked to choose. All Poles, whether they live in Poland or abroad, can participate and vote on which of three visuals (below) they think will best represent Poland.
The logo will then be available for companies to use on their products and services to declare to the rest of the world their Polish origins.
The poll, which started on 14th October and will run to 14th December 2014, is the social initiative of the Polish Chamber of Commerce, the Polish Confederation Lewiatan, the Employers of Poland in addition to SKM SAR.
People will be invited to vote via the internet at www.logodlapolski.pl and those who do not have internet access will be able to take part by obtaining a form from the SKM SAR. When the results are announced the logo, together with any rights attributing to it, will be donated to the State Treasury.
Thinking behind the spring concept
The idea of the spring concept emanates from the nature and energy triggered in Poles thanks to the regained independence and the free market economy. The symbolic spring is designed to show the Polish people’s potential – their individuality yet constructive attitude to the rest of the world. It also expresses their rebirth as a nation and the dynamism injected after years of oppression as a nation. The enthusiasm and energy stimulates Poles to act – spring into action! As a nation Poles have always tried to achieve the impossible, often succeeding and the spring represents new Polish ideas, experiences and engagement.