Britain’s best loved chocolate retailer, Thorntons, has appointed Nexus Communications as its newly retained consumer PR agency after a five way pitch for its business, with a remit that covers all aspects of consumer and trade PR.
Emma Tagg, Thorntons’ PR Manager explained: “In Nexus we found an agency which clearly understands our brand and the direction we are taking the business. Coming out of our Centenary year we have a full calendar of chocolate events and stories to tell which will put Thorntons front of mind for many occasions. We were really impressed with the creative thinking from Nexus, in terms of building fresh affinity with both current and future fans, and helping to ‘make everyday special’. We’re very much looking forward to working with the team over the coming year to achieve some fantastic results.”
Richard Medley, MD at Nexus, said “This is a love story task for a brand that is still an essential part of the fabric of everyday Britain. Some brands and sectors can, through what they offer, hit the emotional centre of consumers wants and needs, so helping Britain fall a little more in love again with Thorntons, its range, ideas and place in life is a task we relish.”