Food, drink and healthcare specialists Nexus Communications has strengthened its senior management team to reflect growing income in core areas of the business.
Keith Beech has joined to head up the crisis and issues division. He will build on the high profile and critical issues that Nexus is increasingly being asked to advise on. He joins from Lewis PR, prior to which he worked as a journalist and senior editor for the BBC during a 20-year career with the corporation at home and abroad.
He will also utilise his journalism skills and experience in growing Nexus’ recently launched CORE proposition (Crisis Organisation and Reputation. This is a ground breaking online issues hub designed to remove the process pain of crisis management by focusing on outputs and outcomes. It gives brands the confidence needed to tackle any issue as well as safeguard reputation.
Beech says that hope is not a strategy for handling crises, “Heading up CORE excites me because it will ensure we focus on what’s important for the client when under pressure, namely their personal and brand reputation.”
Nexus’ new head of digital, Sophie Griffiths, joins from Cheil Worldwide where she had a primary responsibility for Samsung’s social and digital strategy.
Sophie will continue the declared Nexus mission to integrate social naturally alongside PR thinking and avoid the silo issue that creates communication gaps, inconsistencies or contradictions, giving audiences an incomplete or inaccurate picture. Her role will be to measure and demonstrate to clients the real bottom-line benefits and messaging power of digital, social and PR working together. She says
“Smart content can take many forms, but if it doesn’t come from listening to audiences and influencers and gathering the right business intelligence, messages can be lost or off centre of audience expectations. Part of my role is to enable our teams to deliver excellent and real time client campaigns.”
Nexus MD Richard Medley added, “As an agency we are valued for our opinions and both Sophie and Keith will add fresh senior value to that long-standing reputation.”