Nexus Communications, one of IPRN’s UK members, has discovered the secret to ‘sticky’ success. Following a three-way pitch it has been appointed to handle PR Support for Soreen. Soreen is the iconic brand of malt loaf and fruit loaf snacking bread, which has been successfully fulfilling consumer demand for seventy-five years through constant innovation in the snacking market.
Commenting on the win Kevin Coles, a director at Nexus said, “There’s nothing quite like a Soreen and we can’t wait to get stuck in. Whether it’s a mum who’s popping a Lunchbox Loaf into her child’s school bag, or the family enjoying a tasty loaf for breakfast, people love Soreen products and we’re delighted to be working with what is truly an iconic brand.”