PROJECT: Helping clients through the horsemeat scandal
AGENCY: Nexus Communications – UK
Project of the Year 2013 Winner of Business-to-Business Category
Nexus helped its clients through the horsemeat scandal, providing strategic advice on handling the issues and helping deflect some of the intense media attention. Throughout the entire horsemeat crisis Nexus led the media strategy and direction for its clients, as well as providing 24/7 communications support due to the confidential nature of this project, specific details are only available on the IPRN members’ area.