#Letzgocycling

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In Luxembourg, cycling is beyond popular… therefore, and as part of the nation-branding process presented to you in Moscow, binsfeld conducted an online campaign #Letzgocycling for its client, the Ministry of Foreign Affairs. The idea was to draw people from digital and social media to an online contest platform, and to submit selfies from around the country. Check out the results! LETZGOCYCLING_Reporting_Stats_16062017_EN

Edson Evers win prestigious International Building Press Awards

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Edson Evers beat stiff competition to win the best integrated campaign award at the annual International Building Press communication awards, held in London on the 5th July 2017. In addition to the integrated campaign award, Amy Morrison was highly commended in the young communicator category.

The social media and influencer engagement driven campaign, was judged in face to face interviews by a panel of journalists and industry experts, winning against stiff competition.

The judges commented: “The Edson Evers brief to attract large numbers of people to a first-time in the UK plant auction at VERY short notice, required a team that could change the way they communicate and adapt to their audience in an instant. The judges gave high marks for strategy and for the outcomes, which were achieved through the innovative use of video and social media, capitalizing on existing relationships and audiences and demonstrated by the ways in which the campaign benefited the business.”

International Building Press (IBP) is a membership organisation that brings together journalists and communications professionals involved in the construction, architecture, housing and property sectors. IBP provides its members with unparalleled opportunities to share experiences, network and further their careers through a calendar of events and two prestigious annual awards schemes.

PR Partner provided media support for the III International Stand-Up Forum “Business with meaning”

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PR Partner provided PR-support for the III International Stand-Up forum “Business with Meaning”, which was held in Moscow on 21-22 of April. The event was devoted to the innovative tools for creating a profitable public-oriented business.

The mission of PR Partner team was to prepare and distribute press materials, involve information partners, invite and accredit journalists. Representatives of such media as Forbes, Boss, “Tochka Opory”, OV News and others were attended at the event. Information partners were “Financial Newspaper”, “Invest-Forsite” and Finam.ru. As a result of the work 25 materials were published in the target media.

Within two days 500 participants visited the event. Speakers of the forum were leading Russian businessmen: Andrei Krivenko (“VkusVill”), Artem Stepanov (“Mann-Ivanov-Ferber”), Anastasia Tatulova (“AnderSon”), Dmitry Kibkalo (“Mosigra”) and international experts Michael Wilkinson and Doug Kirkpatrick.

Report: “Fake news from Polish journalists perspective”

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Information has a crucial meaning in the 21st century. Fake news is the phenomenon which in a primitive but effective way can influence the reality surrounding us that appeared in the media more often. The ARC Rynek i Opinia institute commissioned by the Public Dialog agency conducted the first survey among (news) journalists about the scale of this phenomenon in Poland.

Key findings:

  1. 42% of journalists meet with fake news: several times a day, once a day, several times a week.
  2. Almost half of the respondents admitted that, they have believed in false information during the last month.
  3. Journalists verify information primarily on the Internet and through direct contact, often using national media and expert’s knowledge.
  4. According to 73% of journalists press law which is in force is sufficient, 23% said that it need updating/overwork.
  5. The fake news phenomenon will deepen  – 91% of respondents indicated.
  6. According to respondents, the advancing phenomenon of tabloidization of the media, competition and lack of time to verify information are main cause for the appearance of false reports.

International Public Relations Network Convenes in Moscow, Russia, to Network on Global Communications Work 

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The 22nd Annual General Meeting of IPRN, perfectly organized this year by Russian member, PR-Partner, attracted more than 30 public relations CEOs and senior practitioners to discuss worldwide PR trends, best practices, learn about the Russian PR culture, networking and client opportunities.

Among trends discussed was Media Speed Dating, a new way of interacting with the Russian media, and greater integration of services being driven by client needs. Inna Alexeeva, principal of PR Partner and this year’s Chairman, says:  “The IPRN members gather together each year to exchange views and better understand how public relation’s skills are developing in the countries of fellow members. It has been a great honor for PR Partner to organize and host this year congress”.

IPRN as one of the largest independent global networks continue expanding its global reach by approving in Moscow new member agencies from USA, Spain, Colombia and Panama that join a growing number of agencies and consultancies already members.

The IPRN also elected Athena Wang, of the agency Blue Focus, from Beijing, China, as the new Chairman from the period 2017-2018. In this role, she and her team will be responsible for organizing the 2018 IPRN AGM and Congress. They also elected Pawel Bylicki, from Public Dialog from Warsaw, Poland, as the new vice chairman of the organization for the same period.

“This conference allows us to share insights with our global colleagues, connect with the sharpest minds in the profession, know better each other, improve our skills and do some business for our clients” said Luis Gonzalez Canomanuel, President of IPRN, “the Digital Age is transforming consumer behavior in such a way across the globe that our agencies need to adapt and interchange knowledge constantly”.

The IPRN Annual General Meeting and Conference is also the moment to showcase the best work of the members in a contest that gives agencies a glimpse at the excellence works happening in different parts of the world.

This year there were seventeen exceptionally high calibre finalist: four in the Corporate/ Corporate Social Responsibility category, six in B2B, 4 in B2C and three in International.

The overall and C/CSR winner was Schwan Communications, from Germany, for its fantastic campaign “MusikImPuls,”. In the other categories, JPA Healthcare (USA) was the winner of category B2C with the project, “Let’s step out of the shadows and check in on eating disorders”, Evercom (Spain), in B2B with “Watch in the bar” and Binsfeld (Luxembourg) in International with “Larger Sheet Piles From Arcelor Mittal Connecting Pioneers”.

PROJECT: “FIRST MEDIA SPEED DATING IN RUSSIA” AGENCY: PR PARTNER CLIENT: PR PARTNER

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Pr Partner organized a media spped dating with the main Russian media: 50 minutes, 10 media opportunities for the promotion.
Meeting and communication face-to-face with leading business media. Instant feedback on news, topics and key messages of the company. A possibility to receive publications about the company in the cited media. Training skills for prompt provision of information. New acquaintances with the representatives of the market.

PROJECT: “HELPING A BRAND FLY HIGH” AGENCY: THE MCONIE AGENCY UK CLIENT: MERCURY PRODUCTS

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Finalist Business-to-Business (B2B)

Each year more than two million passengers with a disability or reduced mobility take flights in and out of the UK alone. There is a growing trend for airlines to provide the best experience for their passengers and this includes those with reduced mobility.
Our client, the archetypal inventor, has designed and manufactured an on board wheelchair that is gaining popularity. It was our job to take the business into the 21st century with their communication materials so that their product will gain international recognition.
It was our expertise that provided a professional, smart and easy to understand look that the business desperately needed. And this new look has already resulted in new, international business.

PROJECT: “GERMAN BRICK MANUFACTURER FIT GARDEN QUARTER IN MOSCOW” AGENCY: PRESIGNO CLIENT: HAGEMEISTER KLINKER

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Finalist Business-to-Business (B2B)

Approach: Sergey Skuratov Architects, one of the most famous architectural offices in Russia, designed the district „Garden Quarter“ in Moscow. They decided to use bricks for the facades produced by our client Hagemeister, a German brick manufacturer situated in Nottuln. From 4th to 7th April 2017 Hagemeister presented its products at the trade fair “Mosbuild” in Moscow.
We developed a communication concept composed of a customer magazine, a video and a press release for German and Russian architectural journals. The target was to communicate that the brick gives the district “Garden Quarter” a powerful presence. Through our communication activities, Hagemeister inspires architects to use brick as a high-quality, low-maintenance and durable material.

PROJECT: “COFIX EXPANDS TO RUSSIA” AGENCY: PR PARTNER RU CLIENT: COFIX

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Finalist Business-to-Business (B2B)

PR Partner provided total PR support for the launch of the Cofix brand (the chain of Israel coffee shops with fixed prices for all products) on the Russian market: from the creation of the entering market concept to the official opening and information support.
The main campaign’s goals were to destroy the stereotype of meaning “low price = low quality” and focus on quality and fair pricing. Information support was provided to the Cofix launch on Russian market: the official website and social networks were launched, also a press conference and PR promotion of the first three coffee shops’ opening via bloggers were organized.
As a result of the PR campaign, more than 120 publications were published in target media and blogs, coverage of groups in social networks was more than 20 million hits in first two months, traffic to the website consisted of 40% of networks.

PROJECT: “COATINGS MATTERS” AGENCY: JP – KOM CLIENT: BASF

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Finalist Business-to-Business (B2B)

The BASF Coatings division has hired JP|KOM to create a global web magazine for its 9,000 employees around the world: the fully interactive Coatings Matter webzine, to be published for the first time on March 31, 2017, includes stories, clickable infographics, votes, quick polls, and more. The responsive web design allows the magazine to run on mobile devices such as tablets and cell phones. The webzine is complemented by a glossy, high-quality print version – both to be published quarterly.The project was implemented within three months, starting in January 2017, after definition, design and development phases had been completed from November to December 2016.
Team JP|KOM: Katharina Balkmann (project leader), Miriam Stanitzek (web design), and Milene Rijcken (senior consultant).

PROJECT: “LARGER SHEET PILES FROM ARCELOR MITTAL CONNECTING PIONEERS” AGENCY: BINSFELD LUX CLIENT: ARCELORMITTAL

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Winner Business-to-Business (B2B)/ International

ArcelorMittal is an international b2b project with IPRN members or friends of IPRN members in the Netherlands, Belgium, France, Germany. We had to prepare and lead the launch campaign of a new revolutionary sheet pile in these countries. This is also a very exciting project for a world market leader and an example how IPRN can be a key element for pitches.

PROJECT: “LUXEMBOURG’S NATION BRANDING” AGENCY: BINSFELD LUX CLIENT: LUXEMBOURG GOVERNMENT

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Finalist Business-to-Consumer / International

Luxembourg’s Nation Branding is a project over a couple of month where binsfeld has taken in charge the positioning, the design so as the roll out of the new identity of Luxembourg with spin off identities for the Ministries of Tourism, Economy, etc.
Exciting project in a very political environment thus also very tactical from a business management purpose.

PROJECT: “MUSIKIMPULS” AGENCY: SCHWAN COMMUNICATIONS CLIENT: SYMPHONIKER HAMBURG

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Overall and Winner Corporate (CSR)

We created an unprecedented audience building campaign with which the
Symphoniker Hamburg invade the city’s public space, playing in unusual public
places throughout the city. The motto: Music creates magical moments.
We bring the magic of music to the people. Because classical music is for everyone.

PROJECT: “TO FIND AND LIGHT A CANDLE IN THE DARKEST HOUR” AGENCY: KRAGELUND KOMMUNICATION CLIENT: MUNICIPALITY OF AARHUS

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Finalist Business-to-Business (B2B)

February 2015 a major crisis hit the municipality of Aarhus. It was revealed that yearlong mismanagement in the department handling applications and approvals of all kinds of building and construction-projects caused heavy and widespread problems. This resulting in great fiscal loss for the municipality, year-long delays of big and prestigious building-projects, constructors firing people, local media running campaigns against the municipality, business associations blaming the politicians for doing nothing, angry politicians calling for action and collecting votes, etc. etc.
Kragelund Kommunikation was involved, and we immediately saw that the job was to “to find and light a candle in the darkest hour”. And this was our mantra when we orchestrated an issue management-package. Over more than a year this package involved strategic advising and planning combined with tactical communication work involving surveys, press work, external communication, internal communication and training, workshops, and many other tools. This package succeeded time after time to draw attention from all the notorious problems and focusing on the measures taking to solve the problems and of course the results created. After 1½ year the department is back on its feet, delivering their services – in time – even though building-activity today is higher than ever before.

PROJECT: “#WATCH IT IN THE BAR” AGENCY: EVERCOM CLIENT: VODAFONE

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Winner Business-to-Business (B2B)

After buying the football TV rights of La Liga (Spanish official football league), Vodafone set up a tender with four agencies in order to promote its sport TV channel and get clients.
Evercom won the pitch and proposed to develop a digital strategy (touch point, social media plan and promotional initiatives) focused on bares (pubs and taverns). Our main goal was to communicate the new TV channel of Vodafone and to get subscriptions from bares (taverns). How did we do to get it?

PROJECT: “DIALOG 2016” AGENCY: PUBLIC DIALOG PL CLIENT: PUBLIC DIALOG

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Finalist Business-to-Business (B2B)

DIALOG 2016 is the first edition of the conference series, which once a year will be a platform for commenting results of regularly conducted researches on various areas of corporate communication.
The aim of the conference is to support the professionalization of this discipline in Poland, the approximation of its characteristics, upcoming trends and challenges.
First report: THE ROLE OF CORPORATE COMMUNICATION. This is current overview of the significant issues related to the corporate communication and reputationmanagement.
Poland’s first publication, which is based on the experience of practitioners from 120 Polish and international companies, employing more than 250 people, representing dozens of different industries.

PROJECT: “HANDS ON FUTURE” AGENCY: CENTRAL DE INFORMAÇAO CLIENT: VIRIATO HOTEL CONCEPT

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Winner Business-to-Business (B2C)

Viriato is the main Portuguese producer of hotel furniture. A family business that exports 95 percent of its production to chains such as Sheraton, Club Med, Mandarin or Hilton, but which has gone through recent serious financial troubles in the past, now having a professional management team. Celebrating his 65th birthday, he wanted a project that allowed him to affirm his image among partners, customers and the media, ending rumors that existed in the market relative to its solidity.
What we developed was an exhibition inside the factory, accompanied by a prestigious book and three inauguration events: for customers, suppliers and collaborators. At the same time, we developed a work of meditation and PR counseling. The results outweighed all expectations. The exhibition will become permanent and the book (in Portuguese, English and French) has been widely praised by all clients. The results of the communication were frankly positive, with subjects in the main economic, generalist and specialty fields. Viriato was able to reverse the negative image and start to feel the growth of orders again.

PROJECT: “LET’S STEP OUT OF THE SHADOWS AND CHEK IN ON EATING DISORDERS” AGENCY: JPA HEALTHCARE USA CLIENT: CENTER FOR EATING DISORDERS

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Winner Business-to-Consumer (B2C)

Because of the shame and stigma of eating disorders, many people are drastically under-diagnosed and under-treated. Further, the Center for Eating Disorders at Sheppard Pratt was having difficulty generating awareness of their treatment center due to poor visibility online. Given that most online searches are tied to the question “do I have an eating disorder”, JPA created a campaign around an online assessment tool. This helped encourage people to step out of the shadows and Check In on eating disorders.

PROJECT: “BANCÓLDEX, A TOP BANK FOR ENTREPRENEURS” AGENCY: HIGH RESUTLS CO CLIENT: BANCÓLDEX

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Finalist Business-to-Consumer (B2C)

Bancóldex is the development bank for business growth in Colombia that is part of the Ministry of Commerce, Industry and Tourism. Bancóldex wanted to increase its position in front of the entrepreneurs so that they could know and access directly their services, as a first level bank, so the main objective or necessity was to change the narrative.
Accordingly, High Results as a communications and public relations agency was chosen by Bancóldex to develop the communications strategy to achieve this goal. High Results identified the need to position Bancóldex as an entity that supports all entrepreneurs in their business growth and development, through a new narrative that makes it closer to its target audience. Likewise, it was found that it was necessary to strengthen the relationship with strategic media that aimed at their audiences of interest.

PROJECT: “PROMOTING ARGENTINA IN EUROPE & ASIA” AGENCY: COMUNICACIÓN IBEROAMERICANA CLIENT: ARGENTINA TOURIST BOARD

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Finalist International

After the change of government in Argentina, the challenge is based on the need to reposition the brand of Argentina in Europe through the motto “Argentina, World Friendly”, strengthen the presence in Asian markets, spread the image of a new Argentina open to the world, promote new destinations and routes for the traveler, and specific products, with the aim of increasing the arrival of international tourists and their expenditure in the country. Within the European market, the promotion actions focused on the first 6 main outbound countries: Spain, France, Italy, Germany, UK and Holland. In Asia, promotion intensified in China, a rapidly growing outbound market and for which growth is expected to grow exponentially.
The agency initiated a campaign of promotional actions to the final public, to spread the image of a new Argentina, and to the media, to communicate the new policies in the field of tourism and all the novelties related to the destination in terms of new products.

PROJECT: “BETHELEGOSTAR” AGENCY: TWISTER COMMUNICATIONS CLIENT: LEGO

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Finalist Business-to-Business (B2B)

LEGO Group opened the first Italian LEGO Store in Arese, near Milan, in
spring 2017 press result was real impressive.
In November the Group opened a store in Milan. It was the sixth store in
Italy. LEGO Group asked for a project in order to integrate both Media
Relations, Digital PR and Social Media Management of the brand and the
store. The challange was to have the same success of the first LEGO Store.
The plan integrated all strategic actions, event management, B2C
communication and legal support.

PROJECT: “ASSOLOMBARDA PRESIDENT ELECTION” AGENCY: TWISTER COMMUNICATIONS CLIENT: ASSOLOMBARDA

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Finalist Business-to-Business (B2B)

The project came up early in march 2016 with the specific objective to raise reputation and positive visibility of one of the two candidates to chairmanship of the largest industrial union in Italy, based in Milan: Assolombarda which have almost 6.000 companies associated, located in Milan, Brianza and Lodi (Lombardia area), which is the most relevant industrial area in Europe.
The plan integrated positioning, strategic and tactical communication actions both on off and on line. This combining Corporate communication, Leader Image consultancy and Public Affairs and Lobbying. The candidate has been indicated as chairman on 12 april 2017, for the period 2017-2021.

JP│KOM drives Kulzer’s change campaign

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Heraeus Kulzer hired JP│KOM to support them on an important campaign: the leading dental company will become Kulzer as of July 2017. Under the new name, the company will position itself as part of the Mitsui Chemicals Group.

The campaign is based on a corporate story that presents Kulzer as the preferred lifetime partner for dental professionals. In line with their new positioning as a provider of holistic solutions, Kulzer has launched a new corporate design including a new logo.

JP│KOM developed the communications documents (concept, messages, Q&As, press release) and created a Facebook campaign including a landing page for external communications featuring statements from employees and management (www.kulzer.com/webecomekulzer).

And last but not least, JP│KOM handled the PR for the campaign including a press conference prior to the launch of the new brand at the International Dental Show (IDS), the industry’s leading trade show.

The campaign was praised by independent observers such as healthrelations.de. Additional measures such as customer mailings are scheduled for release soon.

The UK: A nation of cooks

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Recent research* from website Great British Chefs has shown that the UK is in fact a nation of cooks, in love with cooking and obsessed with all things foodie.
Cooking has become both a passion and a hobby in the UK with 65% of Brits believing that food is one of the great pleasures in their life and over 50% agreeing that they enjoy talking about food and what they are planning to eat.

With the accessibility of exciting new ingredients, the popularity of food programmes and the ever influential bloggersphere, social media and celebrity endorsed recipe books we’re taking the kitchen by storm, with a whopping 68% claiming they love/enjoy cooking. Interestingly, a further 67% of Brits agree that they like to try new recipes, and 30% are cooking more than five times a week. We’re not shy about our cooking skills too, with only 8% considering themselves to be below average.

You might think that the UK is a nation gripped by the trend for plant based diets but this research concludes we should not all believe the hysteria as only 3% of Brits are, according to the survey, vegan. In fact, a significant 79% of people aren’t cutting out/avoiding any food products.
However, health is at the forefront of people’s food choices with over 55% claiming to be careful about what they are eating and seeking to control their intake of sugar, salt and fat. This supports recent research from Kantar Worldpanel which notes healthy groceries such as avocado and spinach as the fastest selling items last year. Another example includes Pret A Manger, who reported record results driven by their coconut porridge, a healthy alternative to normal porridge using red quinoa, coconut milk and coconut water.

Perhaps the two most interesting points from a brand perspective relate to geography and audience. The survey challenges the traditional presumption that AB consumers are ‘into’ food. The survey notes that there is a core audience prepared to pay for quality and seek out unusual products/artisanal brands but it does not consist of just AB/high income earners. In addition, as you might expect, London wins as the area most interested in/in love with cooking but the study concludes that more areas in the north love cooking than in the South.

*In March 2017, Great British Chefs conducted a comprehensive survey with 2,007 consumers who were recruited to reflect the UK population (aged 18–74). The same survey was run with the Great British Chefs audience and weighted to reflect the demographics of their website visitors, according to Google Analytics. Together, these two surveys provide a unique insight into the UK’s love affair with food and allows us to understand how our audience compares to the general population. www.greatbritishchefs.com

Katharina Balkmann picks up Germany’s most promising pr talent award

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Katharina Balkmann, consultant at JP|KOM, has won one of Germany’s most prestigious PR awards: she outdid her peers in the German PR association’s yearly “30 under 30” competition to find and foster Germany’s most promising PR talents.

Together with Antonia Meyer, consultant at 365 Sherpas, she impressed the jury with a proposal for encouraging companies to actively participate in socio-political debate by tapping into it in their internal communications.

Public Dialog with Volkswagen Financial Services

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Public Dialog PR agency has started cooperation with Volkswagen Financial Services. The agreement includes strategic consulting corporate communications, content marketing and special events.

Within the agreement Public Dialog is responsible for: media relations consulting, SEO, press office, organization of special events and the creation and distribution of content.

Volkswagen Financial Services is a business division of the Volkswagen AG group which offers financial solutions for all automotive brands of the Volkswagen Group on 51 markets all over the world. The key business fields includes: bank services, leasing, insurances and mobility. It is a merge of modern financial services and products with the traditional automotive business.

Within the brand Volkswagen Financial Services there are three companies: Volkswagen Bank Polska S.A. (banking services),
Volkswagen Leasing GmbH Sp. z o.o. branch in Poland (leasing and mobility) and Volkswagen Serwis Ubezpieczeniowy Sp. z o.o. (insurances).

Comunicación Iberoamericana wins Salamanca Province account

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Comunicación Iberoamericana, the international communication consultant, has won the public tender to manage the communication and advertising services of the Tourism and Heritage Delegation of the Diputación de Salamanca in Spain during two years.

The main challenge of Comunicación Iberoamericana is to improve the brand positioning of this destination in the spanish market and consolidate its image as a multi-product and sustainable destination. In addition, the agency will work to increase the number of travelers visiting the province of Salamanca, as well as their average expenditure and stay.

Comunicación Iberoamericana will focus on the design and implementation of a Communication Plan that will promote all the attractions of this province with a surprising landscape and environmental diversity in its 12,350 km2 of surface, and 362 municipalities, including Salamanca, the capital.

Central de Informação promotes EU’s Entrepreneurship Competition

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Central de Informação has won the public tender for the European Commission Representation in Portugal to promote the “Entrepreneurship Bourse 2017”.
This EU initiative’s aims to discover and identify new entrepreneurs and to stimulate the development of new companies in Portugal. The program comprises three phases, ending the first one, the contest “Elevator Pitch, Ideas that Stand” an open call to submit business ideas, on February 26th.
After hat, the selected candidates will benefit from specific training to develop their business ideas, with the objective of helping them to develop essential business competencies. This training includes also personalized coaching, access to a wide network of partners as well as information about European support programs.
The disclosure of the final winners is scheduled for May 9th, Europa Day. At the same day, the European Commission Representation in Portugal will be opening the applications of the third phase, which the competition “Entrepreneurship Bourse 2017”: the “Canvas – Projects that Stand”.

IPRN: The McOnie Agency and Edson Evers exchange information on blogging and video training

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As the client base at The McOnie Agency grows, we are continually looking to create new and exciting ways for our clients to interact with their audiences. Digital communication, moving images and sharing of information form a large part of any communication programme today and so The McOnie Agency dedicated a day to exchange ideas and improve knowledge in these areas with help from fellow IPRN member, Peter Haddock from Edson Evers.

Our training partnership and information exchange
We started our day by discussing the increasing importance of bloggers and influencers. They provide a ready-made captive audience where clients can launch a new product or idea with a view to not only promoting it, but also gaining valuable feedback and potentially support from the blogger or influencer themselves. Having already established social media channels for its clients and the Agency itself, The McOnie Agency was keen to explore blogger and influencer engagement further and benefit from Peter’s experience that included advice such as the importance of setting up a professional Facebook account. We will also now incorporate video content into our agency’s own PR activities as an opportunity to engage with our clients and promote the work that we have achieved with both trade and regional media, as well as through our social media channels.

In the afternoon we explored the benefits and opportunities that videos can bring to any campaign. The moving image is a very powerful form of communication today and the creation of video content is an evolving science and an area where learning never stops. We investigated video production by producing a video of the training session itself and this enabled us to practice how to set up video recordings to achieve the best sound and visual quality and content.

Communications strategies – next steps
Demonstrating the ‘value’ of PR has traditionally been difficult for agencies. However the digital world provides opportunities for return on investment to be measured. This in turn means that clients are more willing to invest their precious budgets and the more positive results they see, the more budget they find.

Our training and exchange day was interesting and great fun but it also enabled us to open up further discussions with our clients, impressing them with our skillset and ultimately getting commitment to additional budgets.

Schwan Communications wins prestigious PR – award

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Schwan Communications, a Hamburg-based content agency founded in 2015, was awarded the PR Report-Award, one of Germany’s most prestigious PR-Awards. The price was given to Schwan Communications for their achievements in Live- and Event-Communication for their campaign “MusikImPuls” for the Hamburg Symphonic Orchestra (Symphoniker Hamburg). A good start into the new year, which also provides new clients for the agency.

“MusikImPuls” enters the public space with classical music. PopUp-Concerts and Live-Streamings in unusual places such as squares, ships, tunnels or parks create magical moments for by-passers and music-lovers alike. The events take place every month, always on different places, always with new co-operations and for very different target groups. But the concerts don’t only happen in the public sphere, taking good old classical tunes out of their beautiful but often aged concert halls. The campaign takes place in the virtual space, as well – through Facebook Live and Periscope with live-streamings and 360-degree-videos, through video clips, the website and social media. The campaign is hugely successful: More than 800.000 people in Hamburg are reached with every event since September 2015.

“We are so honored and excited about this award”, says CEO Dr. Anna Schwan. “It is a great re-assurance for a young agency like us. It tells us that we need to follow our path – finding great creative ideas and turning complex topics into good stories”.

The future looks bright for Schwan Communications. Several pitches were won in the last months, among others as lead-agency for the Hamburg City Health Study (HCHS) the biggest local health study worldwide, and as content-agency for Hamburg@work, one of the biggest networks for the digital economy in Germany.

The next AGM conference in Moscow was presented in the IPRN european regional meeting celebrated in Berlin

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The next IPRN AGM Conference in Moscow was presented in the IPRN European Regional Meeting celebrated last November in Berlín. The AGM that will be taking place from 17th to 21st June is going to be another great IPRN Congress with a complete and interesting program. PR Partner, the organizer agency, is working hard to make the event a success. The entire official part will be taking place in the conference hall of the Golden Apple Boutique Hotel (chosen for accommodation). During this part several serious topics of significant interest and importance will be covered: for instance, promotion of “troublesome” products, anti-crisis communication, etc. The Project of the Year contest will also take place, as well as the presentation of international PR trends, guest speakers’ reports, and many more. The eventful program also includes visiting of all the greatest places of interest in Moscow: Red Square, the Cathedral of Vassily the Blessed, the Cathedral of Christ the Saviour, Gorky Central Park, TSUM Department Store, etc. The guests will also have a chance to see ballet in the most famous and impressive Russian theatre — the Bolshoy. More information and the instructions for registering at the hotel will be coming in the next months. Please take note in your agendas and save the dates!

The McOnie Agency and Edson Evers exchange information on blogging and video training

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As the client base at The McOnie Agency grows, we are continually looking to create new and exciting ways for our clients to interact with their audiences.  Digital communication, moving images and sharing of information form a large part of any communication programme today and so The McOnie Agency dedicated a day to exchange ideas and improve knowledge in these areas with help from fellow IPRN member, Peter Haddock from Edson Evers.

Our training partnership and information exchange

We started our day by discussing the increasing importance of bloggers and influencers.  They provide a ready-made captive audience where clients can launch a new product or idea with a view to not only promoting it, but also gaining valuable feedback and potentially support from the blogger or influencer themselves. Having already established social media channels for its clients and the Agency itself, The McOnie Agency was keen to explore blogger and influencer engagement further and benefit from Peter’s experience that included advice such as the importance of setting up a professional Facebook account. We will also now incorporate video content into our agency’s own PR activities as an opportunity to engage with our clients and promote the work that we have achieved with both trade and regional media, as well as through our social media channels.

In the afternoon we explored the benefits and opportunities that videos can bring to any campaign.  The moving image is a very powerful form of communication today and the creation of video content is an evolving science and an area where learning never stops.   We investigated video production by producing a video of the training session itself and this enabled us to practice how to set up video recordings to achieve the best sound and visual quality and content.

Communications strategies – next steps

Demonstrating the ‘value’ of PR has traditionally been difficult for agencies.  However the digital world provides opportunities for return on investment to be measured.  This in turn means that clients are more willing to invest their precious budgets and the more positive results they see, the more budget they find.

Our training and exchange day was interesting and great fun but it also enabled us to open up further discussions with our clients, impressing them with our skillset and ultimately getting commitment to additional budgets.

Dialog 2016

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DIALOG 2016 is the first edition of the conference series, which once a year will be a platform for commenting results of regularly conducted researches on various areas of corporate communication.

The aim of the conference is to support the professionalization of this discipline in Poland, the approximation of its characteristics, upcoming trends and challenges. This is meeting of practitioners and experts from many industries, who in one place have the opportunity to exchange experiences, best practices and for networking. The organizer of the event and the author of the study is Public Dialog, a consulting company offering a wide range of effective solutions in the area of corporate communication.

To read more and to download the full report, please click here: www.komunikacjakorporacyjna.com.pl

Public Dialog has won two silver Stevie® Award

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Public Dialog agency has won two silver statuettes in this year edition of Stevie® Awards competition in categories: Media Relations and Product Launch. The winning project was Ardor Auction – first Polish-based classic cars auction house.

Ardor Auction cooperates with Public Dialog since 2015. Agency’s task was to prepare and implement a strategy to introduce the brand to the market. Public Dialog was responsible for informing the widest possible range of people interested in the area of classic vehicles about the formation of the first in Poland auction house and planned the biggest in Polish history auction of old-timers.

Ardor Auctions is a professional auction house specialized in classic and historical cars. It was created as a response to the needs of the rapidly growing market for car collectors and the need to systematize and professionalization.

More information: http://stevieawards.com/iba/public-relations-awards-winners

New appointments bolster agency’s expertise

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B2B communications specialist, The McOnie Agency, announces three significant appointments that form part of the agency’s three year strategy that has been developed to provide a fully integrated suite of communication services to its clients including digital communication, crisis communication and public affairs.

After two years as advisor to MD, Sarah McOnie, Dr Bill Nichols, former founder of technology communication agency Whiteoaks, has been appointed as Non-Executive Chairman and will continue to provide strategic advice to both the agency and its clients as well as providing counsel for crisis communication.

Luffa Khnom-Ramsden has been appointed as Account Director – Marketing and will spearhead the agency’s enhanced offering including a focus on creative digital and social communication. Having worked at some of the World’s biggest agencies, Luffa brings a wealth of commercial and public sector experience to help the agency move forward with its strategic plans.

Michelle Smithson joins the agency as Account Director – PR and is a senior, strategic PR and communications professional with extensive B2B and B2C experience.  Her last appointment was with the on-line recruitment agency, CV Library, where she set up and ran their PR and Communication Department achieving coverage growth of 1427% with over 1600 clippings in Year One.  This was recognised by the Global Golden Bridge Awards as ‘PR Achievement of the Year’.

“We are very excited about these key appointments that bolster our leadership team” explains Sarah McOnie, founder and MD of The McOnie Agency.  “The communication world is ever changing and it is vital that agencies continue to challenge their clients to ensure they are correctly engaging with their audiences.  You need experts in order to do this effectively and the appointments of Bill, Luffa and Michelle will strengthen our existing expertise so that we can provide a truly holistic approach.”

Redwood makes new hires and promotions as client list grows

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Specialist real estate communications consultancy, Redwood Consulting is celebrating a trio of new client wins with an appointment by asset and development manager, MEPC at Milton Park and to support the launch of the Silverstone Technology Cluster as well as an instruction from TopUp Consultants, the largest independent commercial property software consultancy in EMEA.

  • Redwood will be supporting MEPC’s in-house communications team with an integrated campaign to help cement Milton Park as a business location of choice for both global and start-up science and technology firms as well as logistical and warehouse businesses.
  • MEPC has also appointed Redwood to deliver a media relations and stakeholder engagement programme around the launch of its Silverstone Technology Cluster, on the back of the publication of a new report about the demand from technology businesses in that area.
  • Redwood’s brief for TopUp Consultants will see its team providing strategic consultancy and tactical support for the launch its new commercial property valuation portal (VAP) the property event, MIPIM UK, in October.

The wins come as Redwood hires two more people to join its market-leading team, celebrates the promotion of three existing employees and announces it is currently seeking two more communications specialists to join the business.

Continuing what has already been a successful year, Redwood has welcomed Eleanor Parry as a Senior Account Executive bringing experience developed at corporate and financial PR agencies, where she provided communications support and advice to listed and non-listed companies. Charles Font has also joined the team having spent a year working as an Account Executive at a PR agency in Spain. Meanwhile, Redwood has promoted three employees – Harriet Luff becomes a Senior Account Manager, while Drew McNeill and PJ Appleton rise to Account Managers.

The business growth has set the firm on the hunt for ambitious and enthusiastic account managers; one with a focus on corporate communications and one for public affairs. To apply – please clearly identify the role you wish to be considered for and send your CV and covering letter to Pia Choudhury at pia@redwoodconsulting.co.uk

Lucy Close, Chief Executive, Redwood comments: “We continue to invest in the team, supporting and recognising hard work through promotions, while drawing in the best new talent to be part of our industry-leading team of specialist consultants. This is an exciting time for Redwood, we are working with an enviable roster of clients, and on some of the highest calibre of projects across the UK and internationally.”

About MEPC

MEPC has been a prominent name in UK commercial property for more than 60 years, with an outstanding track record of responsible property management and development of large Business Estates. Throughout our history, we have succeeded in applying the same principles of sustainability to our relationships with our customers, investors, employees and local communities alike. The result is value that everyone can share.

About TopUp Consultants

Since 1997 TopUp Consultants has worked within the global real estate industry and is EMEA’s largest independent consultancy offering expert functional and technical services complimented with best-of-breed solutions that are specific to the real estate property and investment management industry. http://www.topupconsultants.co.uk/

Latest News from the IPRN

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A large group of European Members met in Berlin on the 4th of November for the first IPRN Regional Conference. Attended by 24 delegates, including some new faces, the meeting was a success and gave the opportunity to discuss on-going issues in the network, presentations, best practices and new projects from members. I want to thank Nuray Gueler, one of our new German members, for helping in the organisation of the event that took place in the Movenpick Hotel Berlin, one of Primo’s PR clients. Many members extended their stay to enjoy a few days enjoying the German capital and seeing how it continues to develop and grow.

I presented the result of the IPRN survey that took places at the Bordeaux Conference this year with interesting results that showed that the top main reasons to be in the IPRN are:

  1. Reputation for the member agencies.
  2. Opportunities for Business Development.
  3. Learning from Others and
  4. International Connections.

Participants had the opportunity to see the first layouts and pages of the new IPRN website that is under development and it was very well accepted as a major step forward to the actual site. It shows IPRN better as a global organisation, reinforces the strong local knowledge of our members and the people and expertise behind our agencies and consultancies.

Our chair, Inna Alexeeva, from PR Partner, Russia, presented the proposal of the agenda for the next AGM / Conference that will take place from the 17th till the 21st of June in Moscow. Several possible topics for best practices and items of the agenda were discussed as well as some hotel proposals. More info will come from Inna and her team soon.

Redwood CEO addresses women in leadership

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Redwood’s CEO Lucy Close, a highly respected and experienced Leadership Coach, addressed an audience of over 500 executives from across the US financial sector on leadership theory and practice at the AICPA Women’s Global Leadership Summit in Boston.

Entitled ‘Politics with a lower case ‘p’’, Lucy’s one hour seminar focused on developing leadership identity and how to successfully manage both career and life with sophisticated political skills.

In the context of women in leadership, Lucy spoke on universally applicable techniques that address the multifaceted behavioural systems facing all executives in industry today. The interactive seminar was informed by academic theory and real life case studies, enabling participants to challenge perceptions about their own behaviours in real time, as well as providing tools on navigating differing organisational models.

Lucy was invited to speak in her capacity as owner of The Close Partnership, which specialises in the development of leaders, managers and their teams. The Close Partnership works in coordination with Redwood to offer clients comprehensive professional training and coaching.

lucy-alucy-close

 

 

 

Luxembourg’s new ‘Signature’ co-signed by IPRN member Binsfeld

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As a central piece of the country’s nation-branding process initiated in 2013, Luxembourg’s new ‘Signature’ was unveiled to the public on October 10. This new visual identity is signed by the Luxembourgish communication and branding agencies Binsfeld and VidaleGloesener, who would like to thank again the IPRN agencies consulted for their precious help on the international assessment of the Signature during its development.

The nation-branding process

The Signature results from a participatory and “bottom-up” process, which, from the start, involved numerous actors from the private and public sectors. In a first step, the “country profile” of Luxembourg was determined in accordance with scientific methods by a research institute and a communication agency. Reliability, dynamism and openness crystallised as the three core strengths or values of the ‘Luxembourg’ brand, giving the country the profile of an ‘ally’, accompanied by the brand promise of going ‘further together’.

In a second step, a ‘Creathon’ (in a way a marathon of creativity) was organised in order to properly express the country’s profile as defined. Beyond communication and design professionals, a variety of people like artists, journalists, historians, cinematographers, entrepreneurs, consultants, young talents and many others came together and developed number of ideas to give expressions to the country’s values and profile. These ideas provided the briefing for the call for tenders. Binsfeld partnered up with VidaleGloesener, a full design agency, to take part and eventually win the call. Building on the concept of the ‘X-Factor’ produced during the Creathon, both agencies strived to come up with a strong visual identity for Luxembourg authentically reflecting its strengths and communicating the opportunities it holds.

The third phase of the process is promotional and has started with the presentation of the Signature. To start with, the Signature can already be seen conveying its message on strategically chosen spots, namely Luxair aircrafts, the train stations of Luxembourg City and Belval University just like in the ‘Luxembourg House – Concept Store’, a window for Luxembourgish quality products in the heart of the capital.

‘Luxembourg’s Signature’

As to ‘Luxembourg’s Signature’ itself, it is conceived as the country’s shared signature and consists of the symbol X, the lettering “Luxembourg” and the Invitation ‘Let’s make it happen’. A signature is unmistakeable and communicates a clear statement: ‘This is what I stand for’. The stories and personalities of its people as well as its social development constitute Luxembourg’s unique character and define its shared values: reliability, dynamism and openness.

As a central element, the symbol X stands for what makes Luxembourg special:
– its openness and the ability to bring people together in such a way that reliable connections and new ideas can develop within this dynamism; and
– the diversity of the possibilities that the country offers to all inhabitants, visitors and partners in a stable environment.
The X is made of four red and blue arrows, whose double alignment underlines the mutual exchange.

The invitation ‘Let’s make it happen’ is addressed to each and everyone, inviting them to use the many possibilities offered by our country for both their own and the shared successes. ‘Let’s make it happen’ reflects the values of our country while keeping the invitation open and thus allowing everyone to feel concerned by it.

The two elements of the symbol X and the invitation complement each other and communicate as ‘Luxembourg’s Signature’ the promise for which the country stands: moving forward together.

Luxembourg’s Signature lives through its applications. The examples shown here are just the start and the more diverse these become, the stronger their impact, both in Luxembourg and abroad. Everyone wishing to be an ambassador for our country can leave their mark on an unmistakeable and strong overall image through the interaction of all applications.

B2B social media: Falling behind or just different?

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BY EMILY / MCONIE AGENCY

We take a look some B2B social media campaigns that have really made a splash amid claims that B2B is falling behind in the social media stakes.

What is Social Media Week?

In its 8th year, Social Media Week is a news platform and worldwide conference that brings together leading brands to curate and share insights into how social media and technology are changing business, society and culture around the world. Spanning across B2B and B2C, social media is undoubtedly a targeted and measureable way of reaching the key audiences for any sector, be it on Twitter, Facebook, Instagram or Snapchat to name a few. Social media pitches company against company so it is easy to make comparisons between the success of social media presence for the B2B and B2C markets.

Is B2B social media falling behind?

According to an article recently published on adweek.com, the fact that Facebook’s most influential brands of 2016 so far are all in the B2C space suggests that B2B brands are falling short, despite 88% of the B2B market using Facebook—just 8% less than the B2C market. However, with B2B often targeting far more niche markets, for example our specialisms at The McOnie Agency, safety, occupational health, security, facilities and emergency services, is it possible for a B2B company to compete?

Tippex –original PR ideas

Tippex is a simple product that reaches out to the individual school student just as much as it reaches the largest offices so when it came to developing a successful social media campaign, the company decided to blur the lines between B2B and B2C. Launched on YouTube, the Tippex, ‘Hunter Shoots a Bear’ viral video shows a hunter faced with a bear he is expected to shoot. The hunter then has a change of heart, reaches outside of the video to a Tippex advert where he grabs the TippEx Pocket Mouse and erases the word ‘shoots’ from the video. Viewers can then replace the word with another word of their choice and the resulting scenario then plays out before them.

The results: one Tweet per second in the first 10 hours, and one million views after 36 hours. Brand positioning increased by 100% and sales were up by 30% compared to the same time the previous year.

Jobsite – hijacking existing marketing campaigns

Faced with negative feedback from young job seekers about the state of job website advertising on TV, Jobsite turned to social media where it developed a parody video called ‘The Advantage’ based on BBC’s The Apprentice to promote their ‘Real Jobs for Real People’ message and their competition to win a job interview package. However, a further part of the brand’s success came from it taking over existing popular brands, including interacting on Twitter about David Moyes’ poor performance as Manchester United’s manger. Jobsite tweeted a timely picture of David Moyes following Manchester United’s 3-1 defeat to Chelsea with the caption: “Another tough week at work, David? Win a total career makeover “. The results: more than 740,000 views of ‘The Advantage’ video and 53,255 visits to the dedicated ‘The Advantage’ microsite. 22% increase in Facebook fans over the first two weeks and a four-fold increase in engagement levels. 11,210 competition entries and 35,079 Facebook interactions.

Is B2B social media really falling behind or is it just different?

As Tippex and Jobsite have proven, B2B social media is clearly achieving in the ways it needs to so it seems unfair to compare it unfavourably to B2C, but what do our resident Agency social media experts think? …

Ask the experts

Luffa Khnom-Ramsden, Account Director at The McOnie Agency said: “It’s all about reaching your audience at the optimal moments when they are most likely to engage with your message. If B2B communications are failing through Social media, we have to ask the question, is this the right vehicle to be using to reach them with a work related message? For example, when the B2B reader is out with friends and they tweet or Facebook a photo, it is unlikely that they will want to receive an update about the latest risk management whitepaper. The key is to find the right place and at the right time to create effective communications.”

Charlotte Hutchins, Junior Account Executive at The McOnie Agency said: “B2C has a classic application when it comes to social media; instantaneous, reactive, casual, attributes that consumer audiences demand. When it comes to social media marketing for B2B, the focus is generally more professional, factual, not looking to create a reaction or gain a response but to implant accurate information.”

Charlotte continued: “There are three social networks predominately used for B2B marketers, Facebook, Twitter, LinkedIn – mediums that leverage content distribution as well as engagement. B2B tends to cater to industry workers and professionals therefore Snapchat-ing relentlessly or Boomerang-ing on Instagram just would not make sense. The message would be lost. For social media it’s about knowing your audience and what they respond to. B2B brands are not falling behind, they just do not have the same goals and metrics.”

Redwood makes new hires and promotions as client list grows

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Specialist real estate communications consultancy, Redwood Consulting is celebrating a trio of new client wins with an appointment by asset and development manager, MEPC at Milton Park and to support the launch of the Silverstone Technology Cluster as well as an instruction from TopUp Consultants, the largest independent commercial property software consultancy in EMEA.

  • Redwood will be supporting MEPC’s in-house communications team with an integrated campaign to help cement Milton Park as a business location of choice for both global and start-up science and technology firms as well as logistical and warehouse businesses.
  • MEPC has also appointed Redwood to deliver a media relations and stakeholder engagement programme around the launch of its Silverstone Technology Cluster, on the back of the publication of a new report about the demand from technology businesses in that area.
  • Redwood’s brief for TopUp Consultants will see its team providing strategic consultancy and tactical support for the launch its new commercial property valuation portal (VAP) the property event, MIPIM UK, in October.

The wins come as Redwood hires two more people to join its market-leading team, celebrates the promotion of three existing employees and announces it is currently seeking two more communications specialists to join the business.

Continuing what has already been a successful year, Redwood has welcomed Eleanor Parry as a Senior Account Executive bringing experience developed at corporate and financial PR agencies, where she provided communications support and advice to listed and non-listed companies. Charles Font has also joined the team having spent a year working as an Account Executive at a PR agency in Spain. Meanwhile, Redwood has promoted three employees – Harriet Luff becomes a Senior Account Manager, while Drew McNeill and PJ Appleton rise to Account Managers.

The business growth has set the firm on the hunt for ambitious and enthusiastic account managers; one with a focus on corporate communications and one for public affairs. To apply – please clearly identify the role you wish to be considered for and send your CV and covering letter to Pia Choudhury at pia@redwoodconsulting.co.uk

Lucy Close, Chief Executive, Redwood comments: “We continue to invest in the team, supporting and recognising hard work through promotions, while drawing in the best new talent to be part of our industry-leading team of specialist consultants. This is an exciting time for Redwood, we are working with an enviable roster of clients, and on some of the highest calibre of projects across the UK and internationally.”

About MEPC

MEPC has been a prominent name in UK commercial property for more than 60 years, with an outstanding track record of responsible property management and development of large Business Estates. Throughout our history, we have succeeded in applying the same principles of sustainability to our relationships with our customers, investors, employees and local communities alike. The result is value that everyone can share.

About TopUp Consultants

Since 1997 TopUp Consultants has worked within the global real estate industry and is EMEA’s largest independent consultancy offering expert functional and technical services complimented with best-of-breed solutions that are specific to the real estate property and investment management industry. http://www.topupconsultants.co.uk/

Seven PR Firms Join Leading International PR Network (IPRN)

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At its 21st Annual General Meeting (AGM) meeting in Bordeaux, France, the International Public Relations Network (IPRN) expanded its global reach by approving seven new member agencies.

The new firms from India, Portugal, Germany, Italy and the US join a growing number of agencies and consultancies who are already members of IPRN, which was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia and specialized in nearly all the sectors by the volume of clients handled.  The combined fee income of their members exceeds US $200 million providing local knowledge and global reach for all clients who require selective market PR programs.

The Network newest members are: Portugal-based agencies Executive Decisions and Communication (EDC) with offices near Lisbon and Central de Informaçao with headquarters in Porto and office also in Lisbon; Germany-based agencies Primo PR, located in Frankfurt, and Schwan Communications located in Hamburg; Axess PR located in Monza, near Milano, Italy, Purple Media Works, based in Delhi, India, and United States agency Vistra Communications, based in Tampa, Florida.

In addition to networking with international contacts, IPRN’s members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists located throughout the world. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

“IPRN is a vital organization in which members share global insights and capabilities that they can leverage with the local clients looking to do work in a global environment.  We welcome our newest members approved at our recent AGM in France and are excited with the inspiration that our new Russian and very international chairman Inna Alexeeva will bring to the organization,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid.

Proud Moments: PR Campaigns Receive the IPRN annual Awards

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Bordeaux, France, June 2016 — Three public relations firms were honored with awards at the 21stannual meeting of the International Public Relations Network (IPRN) in Bordeaux, France. IPRN is a leading international organization of 40 independent firms representing 28 countries. The organization meets annually to discuss worldwide trends and client interactions.

As part of the conference, best-in-class public relations campaigns from around the world are presented in a finalist session, with one agency winning “Project of the Year” and two receiving honorable mentions for winning the categories B2B and B2C. Ten projects were presented this year as the finalists in Bordeaux from the following countries: Italy, Russia, Britain, Canada, United States and Poland.

The Project of the Year award went to Poland-based agency Public Dialog for client Ardor Auction entitled The First Polish Classic Automotive Auction for the first event of this type celebrated in Poland.

“Competition resulting from the level of professionalism this year was very high, making this victory all the more valuable for our agency,” said Public Dialogue’s CEO Paweł Bylicki, who received the price in a Gala Dinner celebrated in the impressive palace of the Bordeaux city hall.

Category Winners included: In the B2B category, UK-based agency The McOnie Agency for its campaign to raise awareness about the dangers of asbestos-and the life limiting illnesses it can cause entitled: Seizing the moment – Saving Lives for GAAW.  In the B2C category, USA-based agency, JPA Health Communications, for its campaign entitled: Putting the Care in Rare, a program about a rare endocrine disease conducted on behalf of a pharmaceutical company.

“These are distinguished achievements as the winning campaigns are between the best in their countries and face tough competition from across the globe in this final. We congratulate each of our winners, in particular Project of the Year award-winner, Public Dialogue, for their accomplishments,” said Luis Gonzalez, IPRN executive director.

IPRN is one of the world’s largest independent agency networks with members covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australia.

In addition to networking with international contacts, members have access to case studies, resources and local knowledge through its global network of public relations agencies. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

JPA Health Communications Grows Boston Office

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Washington, D.C. and Boston JPA Health Communications, a rapidly growing public relations firm, announced that it moved its Cambridge office to Boston’s Financial District and added two senior level professionals to the team.

The JPA team moved across the Charles River from Harvard Square to a larger office at 15 Broad St., in the heart of downtown Boston. The agency also welcomed David Connolly, an experienced biotech and healthcare corporate communications leader, as a newly appointed senior vice president and Ben Green, a digital strategist with deep experience in health and biotech, as vice president for JPA Labs, the creative and research services arm of JPA.

“After five years of success in Cambridge, we are excited about our move to downtown Boston,” said Ken Deutsch, executive vice president of JPA. “With Ben and Dave joining the team, we look forward to continuing that growth by providing unique insights and creative programming to our clients.”

Connolly brings nearly 15 years of corporate communications, public relations and investor relations experience to the agency. Prior to joining JPA, he was senior vice president at LaVoieHealthScience, where he led teams in providing communications programs for biotech and pharma clients of all sizes, from venture-backed clinical-stage companies to public companies with a commercial product portfolio. Connolly has also held marketing and communications positions at Steward St. Elizabeth’s Medical Center, Beth Israel Deaconess Medical Center and Brigham and Women’s Hospital. He holds a B.A. from the College of the Holy Cross.

Green brings a keen understanding of how digital communications technologies and analytics can be applied for biotech, pharma and health organizations to JPA Labs, with 20 years of experience in both client-side and agency roles, including his recent work with The New England Journal of Medicine and Atlas Venture. Green founded Crossroad Media Innovations, a digital firm focused on delivering data-driven solutions for clients in venture capital, biotech, life sciences and political campaigns. Green holds an M.A. in Campaign Management from George Washington University and an undergraduate degree from Northeastern University.

“Boston has been the hub of biotech for decades fueling growth of the industry locally, nationally and internationally, and JPA is growing our offices to meet the complex communications challenges facing our client base,” said Carrie Jones, principal of JPA. “Both Dave and Ben have key strengths in building teams with a track record for delivering creative, results-driven campaigns, making them a perfect fit for JPA.”

Public Dialog agency has signed a deal with MDD

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Public Dialog agency has signed a deal with MDD, a Polish leading manufacturer of office furniture. Cooperation will mainly cover corporate communication.

Among other agency consultants will be responsible for creation and execution of PR strategy, running press office and strategic consultancy. Deal was signed for a year.

Furniture Factory MDD Sp. o.o. is a Polish company with a nearly 25-year tradition. For many years, it occupies a leading position among the manufacturers in the segment of office furniture. MDD is exporting its products to all European markets, the US, Russia and countries in the Middle East. The among others MDD has cooperated with The Louvre, the White House and The John F. Kennedy Presidential Library and Museum in Boston.

 

Edson Evers put together a video from a major quarrying show

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Edson Evers put together a video from a major quarrying show that was put together on one day at the show to reflect the clients stand and focus on technology and also to promote visitors. https://www.youtube.com/watch?v=0QIsCL7pU74

We used it heavily on Facebook and Twitter. Additional information on this whole project can be seen here. http://www.finningnews.com/hillhead-2016-everything-you-need-to-know/ along with a special edition of the magazine we produced http://www.finningnews.com/finning-news-issue-10/

PR Partner has provided an information support to RICOH-2016 Partner Conference

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RICOH held an annual partner conference in Moscow on the 12 of April, the International Day of Human Space Flight. PR Partner was responsible for inviting journalists of the Russian mass media that cover high tech related news and events. The conference was attended by representatives of CRN, PCWEEK, Computerworld, IT News.

Ricoh was founded in Japan in 1936, and today it is a global company represented in more than 200 countries around the world. Ricoh produces office printing equipment and also specializes on solutions for the commercial printing. These offerings include supplying software that improves productivity and provide data security.

2016 IPRN AGM Conference at Bordeaux, France

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We had a great AGM / Conference at Bordeaux, France, with the highest member’s attendance ever, several new and happy faces and very good organization by our French Partner Passarelles. Her CEO Chantal Carrere-Cuny and all her team did a great job showing us the excellence of her country, the beautiful city of Bordeaux and the French gastronomy and wines.

We reviewed, updated and approved many internal proceedings to make sure the IPRN continues progressing, discussed several important topics, explained the position of the IPRN vs other networks and presented the first Business Plan.

We had nine excellent finalist projects participating in the IPRN Project of the Year. The overall winner was Public Dialog, from Poland, with the presentation from his CEO and leader, Pawel Bylicki about an automotive auction, with category awards going to JPA Health, from the USA and The McOnie Agency, from the UK.

We also agreed to do a one day European regional meeting that will take place the 4th November in Berlin”.

New Chairman – New Members

Seven PR Firms Join Leading International PR Network (IPRN). Inna Alexeeva, Principal at PR Partners, Moscow, Elected as New Chairman

At its 21st Annual General Meeting (AGM) meeting in Bordeaux, France, the International Public Relations Network (IPRN) expanded its global reach by approving seven new member agencies. The new firms from India, Portugal, Germany, Italy and the US join a growing number of agencies and consultancies who are already members of IPRN, which was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia and specialized in nearly all the sectors by the volume of clients handled. The combined fee income of their members exceeds US $200 million providing local knowledge and global reach for all clients who require selective market PR programs.

The Network newest members are: Portugal-based agencies Executive Decisions and Communication (EDC) with offices near Lisbon and Central de Informaçao with headquarters in Porto and office also in Lisbon; Germany-based agencies Primo PR, located in Frankfurt, and Schwan Communications located in Hamburg; Axess PR located in Monza, near Milano, Italy, Purple Media Works, based in Delhi, India, and United States agency Vistra Communications, based in Tampa, Florida.

The IPRN also elected Inna Alexeeva, principal of PR Partner in Moscow, Russia, as the next Chairman, for the period 2016 – 2017. In this role she and her team will be responsible for organizing the 2017 IPRN AGM and Congress to be in June in Moscow. They also elected Athena Wang, from the agency Blue Focus from Beijing, China, as the new vice chairman of the organization for the same period.

Each year, one member hosts the network’s Annual General Meeting and conference attended by all members. The annual meeting is critical for fostering personal, professional and cultural relationships for member businesses. Also to get inspiration from other colleagues and international PR experts.

In addition to networking with international contacts, IPRN’s members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists located throughout the world. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

“IPRN is a vital organization in which members share global insights and capabilities that they can leverage with the local clients looking to do work in a global environment. We welcome our newest members approved at our recent AGM in France and are excited with the inspiration that our new Russian and very international chairman Inna Alexeeva will bring to the organization,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid.

IPRN Staff Exchange Report: 2016 – Searching for the Danish Way

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Phil SlaneyPhil Slaney, Senior Account Manager, Nexus Communications – Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners to share learnings and see what agency specific and broader cultural differences we might be able to adopt to inform the way we work on a day to day basis.

I spent time with two agencies, Traeger Kommunikation, and Kragelund Kommunikation, in Aarhus, Denmark, determined to understand how such a small country has consistently packed such a big punch in terms of influence when it comes to design (more traditionally), and now food, where their top chefs have really driven modern cooking trends, including pickling, fermentation and foraging, not to mention the desire for ultra-local sourcing.

Aarhus, known as The City of Smiles, also felt like a good place to investigate the truth behind Denmark’s famed reputation of a high functioning society that treads a perfect balance between work and home life.

The 4.00 finishes, albeit with slightly earlier start times, local beach and minimal commute may have something to do with this reputation. Or indeed the ready availability of coffee, served strictly black, which is welcome for most PR’s and particularly working parents of young children, such as myself. If that doesn’t work the stand up adjustable desks, which are a legal requirement, definitely help to keep people alert and avoid mid-afternoon energy slumps. However, all jokes aside, there is a high level of respect shown for each other, in and out of the office, that I observed throughout my time there, which seemed to sit at the root of many of the cultural differences and ways of working. At Nexus, we have a team based approach but I wouldn’t say that’s true of UK culture more generally. Of course, I’m speculating but the importance placed on the collective over the individual was clearly apparent during my time in Denmark.

This was often highlighted in small acts, but could be seen more obviously in the tradition of everyone taking the time to share a lunch of Smørrebrød, traditional Nordic open sandwiches, together at 12.00 every day. This was an alien concept for someone like me that is used to dashing out to a local sandwich shop when hunger compels me in-between client calls, but something that I really enjoyed. Great PR, to state the obvious, is about great communication, and this process encourages people to share on a daily basis. Whether conversation is work related or more personal it helps to promote the act of sharing, bonding the team and helping to encourage greater cross agency collaboration and giving voice to more junior members of the team.

In general, everyone I met was also very open and happy to share what they were doing, who they were working with, and even financial details, areas that some UK agencies, if not all, might feel more sensitive about. I was even invited to take an active role in a client meeting, offering genuine insight into their way of working.

The ‘shared’ ethic was emphasised at Traeger, as they share office space with a number of other like-minded agencies, covering communications and packaging design. Even in my short stay I witnessed some of the benefits of this approach, with agencies passing work to others they felt would be better suited to it, or simply asking for advice from those they felt had better knowledge. When you’re busy it can be easy to fall into the trap of working in silos, among those you usually work closely with, and Traeger’s approach really helped to underline the importance of continually sharing, keeping lines of communication open so you’re ready to embrace any insight, ideas and critique that you may not have considered.

This open-ness extends to new business. It was interesting to see that Kragelund also use the dining room to display the status of all of their new business leads, using these visual cues to help keep the whole agency up to speed with what’s happening and, hopefully, sparking inspiration in-between mouthfuls of the delicious sandwiches. Something I’m happy to champion at Nexus now I’m home – the sandwiches and the new business cues! The important thing here is that it sends a clear message that new business is not the sole responsibility of the senior team, or new business team, everyone is collectively encouraged to shape the future of the agency.

Both agencies also draw inspiration from their surroundings. Aarhus is a city built on learning, with a large University and the youngest population in Denmark, not to mention countless museums, and a spectacular new public library on the sea front, and both agencies use this energy in their work.

Kragelund use the rooftop art installation at ARoS, the modern art museum with views across the city, as an off-site location to inspire ideas when they want to escape the office environment, and I can see why. Based in London, with Hyde Park, the V&A, Science and Natural History Museums on our doorstep we’ve done similar but I’ll be visiting more frequently from now on.

In terms of food specific observations, it was great to sample some of the big Nordic food trends first hand – pickling, fermentation and hyper local sourcing – at the fantastic restaurant at the top of ARoS. Meat was also cured, vegetables and herbs grown, and honey produced from the rooftop location.

It was equally interesting browsing the supermarket shelves, where there is a clear demand for local products, made with responsibly sourced ingredients. While there is demand in the UK for similar products, it felt more pronounced in Denmark where people seem to be more receptive to the story of a product, and not as motivated by its price, which is helpful when it comes to PR to say the least. In terms of product innovation, my personal highlight was a premium box of hens eggs, packed with straw. It looked fantastic and while simple it delivered great on-shelf stand-out as it was so far removed from the traditional concept of an egg box.

Both agencies, although different, offered similar lessons and reminders about the fundamentals of good PR, which remain whatever market you operate in. Collaboration, being open to ideas and sharing were at the centre of the office culture, but they were also very hard working, organised and efficient, qualities which helped to promote a relaxed atmosphere where everyone feels comfortable and in control. While I don’t think my short stay quite revealed the secret behind the City of Smiles, the experience was invaluable. Now, more importantly, where can I get myself a good Smørrebrød round here…