Schwan Communications started 2018 with new clients

Maria Verónica Diaz RamosIPRN News, News

Hamburg-based content agency Schwan Communications, who won last year’s POTY Award with their audience-building campaign “MusikImPuls” for the Hamburg Symphonic Orchestra, started into 2018 with four new clients.

Their sectors could not have been more diverse: “Projekt Nachhaltigkeit” is an nationwide sustainability award for projects and initiatives that engage in sustainable development. Schwan Communications serves as lead agency and is in charge of all communication including the handling of the competition as well as media relations and social media.

For “Deutsche Kontinenz Gesellschaft”, a German nonprofit medical organization dealing with incontinence diseases, the agency developed a modern communications strategy with a strong focus on media relations which will be implemented in the upcoming months, strengthening the agency’s expertise in health care.

The company “Radiopark” is a leading supplier for premium Background Music solutions, their clients are the world’s biggest cruise liners, European hotel groups, fashion stores and restaurants. The communications experts from Hamburg will help them with their expansion to the international market.

And last but not least, Schwan Communications engages in start up communication with “Cyberscan”, an IT security company offering impressive new approaches for cyber security. Measures here include a new website, CD and image brochure.

Age of Majority: Speaking of Events

Maria Verónica Diaz RamosIPRN News, News

Age of Majority kicked off a busy new year by accepting an invitation to join a panel discussion on Automobiles, Mobility & Aging Population at the Canadian International Auto Show, where we were joined by a range of auto industry experts. Key learning: winning with 55+ car buyers might be less a matter of targeting vehicles by age and more about delivering against the expectations all ages have around specific types of vehicles.

In February, we presented to The Gathering – an annual coming together of the world’s most coveted brands. Our workshop “Muck the Fillennials” entertained and enlightened top marketers, giving them the inspiration and confidence to consider the power of the mature consumer.

Age of Majority has just come off an appearance at the New York International Auto Show where we opened the eyes of leading auto industry execs by shedding light on the influence, attitudes and spending power of the active aging consumer.

Presigno GmbH creates chronicle for the 2017 Business and Entrepreneur Prize

Maria Verónica Diaz RamosIPRN News, News

On 16 March 2018, the Dortmund Business and Entrepreneur Prize 2017 was awarded in the U-Tower, Centre for Art and Creativity in Dortmund. The awards presented by the Economic Development Agency and the Sparkasse Dortmund are a highlight in the city’s annual calendar.

This year again, the invited guests followed an entertaining supporting programme and exciting award ceremonies. In the end, all visitors were presented with a chronicle especially made for this evening for which presigno had written the text. It contains all prizewinners from 2005 to 2017 and calls their many success stories to mind.

Without a doubt, a successful start into cooperation with new account Economic Development Agency Dortmund.

6 examples of branded content that make difference by Evercom

Maria Verónica Diaz RamosIPRN News, News

We have already said it on several occasions, “the branded content is not to sell, is to connect”, in other words, it is about presenting the brand in a context of connection with the consumer (pull) and not of interruption (push) disturbing the target.

Its added value is a turning point, we left behind the goal of selling to focus on generating engagement with our audience. We seek to empathize with it, in a natural, relaxed, useful and practical way.

How to make a good branded content strategy?

To implement a branded content strategy we have to know: what is it, what is its goal, what are its formats, how can we measure the branded content strategy and its benefits. But above all, we have to know its ecosystem (brand value – audience being addressed).

6 examples of branded content strategies

Once the basic pillars of the strategy have been defined we can executed it with several formats:
• Mini-series and documentaries: There are few format such as docu-reality, or the use of new tools such as Instagram Stories. The series are usually released in a weekly basis with short episode duration, 2-3 minutes approximately. (except for docu-reality)

1) “The Hygge, a very natural couple”, a docu-reality sponsored by Arla and distributed by La Sexta. It´s based on Danish philosophy that everyday-life’s small pleasures are what makes us feel good. Consumers associate them with the brand.
2) ‘Hope’, the medical advances that will change our lives. A documentary by Quiron Salud that transmits interesting content in a pedagogical way.
• Books and specialized blogs: The books usually have been sponsored by the company or brand, however in blogs sometimes there have been more independence. This format have more interest by the brands, because it uses a content more differential, useful and closer to its audience.

1) #Mimáquinadeltiempo, a microsite of branded content by Aegon, it allows users to travel in time through the past, present and future to discover how have changed the things that leaved their mark in history. In these contents there are experts and influencers in each of the topics such as historians, economists, journalists, companies, NGOs or associations.
• Advergaming: Possibly the most interactive format, whereby the company or brand seeks to impact and mix more directly with millennials.

1) Asusbattle: With the framework of the Xakata awards and the Social Media, the strategy was focused on achieving notoriety for the brand, generating a surprising effect to the attendees and at the same time leave its mark on twitter through the game called ASUSBATTLE. Two robots that symbolized each line of products faced each other in a fighting game inspired by classic games like Street Fighter, using social media.
• A&Q: Although it is the most traditional format it has also evolved to use new tools to make more real, entertaining and different consultation, such as chatbots.

1) Unminutocontufuturo, a chatbot in which the user can chat with his future self, discover what is the future holding for him, and find out about Abanca’s pension plans.
• Influencers: This is one of the most used formulas by brands from different industries. Influencers become a new ally due to their reach and their large number of followers.

1) #Smartlovers, an initiative of Mercedes-Benz Spain helped by influencers like Paula Echevarría, it brings together a community of Smart cars owners who feel identified with the values and share the philosophy of urban life.
• Branded Journalism: This is about communicating through the journalistic articles the benefits of a product / service without mentioning the brand to get an informative and pedagogical content that positively impacts the target.

1) EmpresaActual.com, a pioneer site in Spain of B2B branded content. A platform that allows the company to go beyond generating a true link with professional users based on usefulness and content value.

‘Is language choice a challenge for comms professionals? Oh yes it is’ by Sally Hooker, Redwood Consulting

Maria Verónica Diaz RamosIPRN News, News

This week, MP Nadine Dorries caused a storm when she accused “left wing snowflakes” of “killing comedy” and “dumbing down panto” by demanding the removal of certain words and phrases from public entertainment pieces.

While there is a case for the removal of potentially offensive words or the mocking of a particular person or group of people because of their gender, religion or sexuality, there is also a strong lobby for those who want to enjoy their chosen entertainment in the same way, and with the same content that they always have done – even if that content is unsavoury or leaves a bad taste in the mouth for some.

Choice of language is a challenge that comms professionals face on a daily basis. Everything we write – and it’s a lot – must be scrutinised for tone and for anything that may cause upset to anyone seeing it. And that’s not just in terms of potentially racist or sexist language. We also have to think about phrases that may unintentionally alarm a local community group that we’re engaging with. We have to think about who our client is, and what their values are. And we have to consider how any word or phrase within our press release could be used in a negative way. “Taken out of context” is a term we always avoid using, but it’s a very possible repercussion.

As protectors of a client’s reputation, the onus is on us to ensure that everything they say publicly is palatable. Of course, we wouldn’t work with clients who wanted to push a racist, sexist or homophobic agenda and no such language would come through our keyboards, but it’s our job to advise clients when their business language may be seen as inflammatory, upsetting or just plain unhelpful to their cause.

Slips of the tongue can and do take place, and while you could say that well-worn phrases such as that used by MP Anne-Marie Morris in July could slip into conversation if you’re that way inclined, there’s just no excuse for anyone working in PR or Public Affairs to cause offense with anything that is released by them.

If they do, they’re just not doing their job properly.

Crest Communications has a new prestigious client

Maria Verónica Diaz RamosIPRN News, News

T. E Development Group is a relatively young but very progressive and successful company focused on the high-end residential development in Prague. At the end of the last year, this company invited us (as a PR specialist in the field of development, construction and architecture) to participate in a two-round demanding tender. Some of the T.E‘s projects have been designed by the architects from Jestico + Whiles which is by coincidence our long-term client.

Thanks to our know-how, very good work results as well as good references we won this tender and as of February 1 we began to work for this prestigious client. T.E Development Group has been developing a number of impressive residential projects – Barrandovska zahrada, Truhlarna, Bleriot and Sakura.

Goodbye LUCA, Wellcome Alana Consultores de Comunicación!

Maria Verónica Diaz RamosIPRN News, News

Luca Comunicación has started a new professional stage in 2018 merging with others under a new name and brand: Alana Consultores de Comunicación, a new communication and PR agency supported by a 25 year experience and a complete multichannel and 360º service offer.

Alana is a new Communication Consultancy, open, experienced, innovative and multichannel, that will transform the way of doing Communication and Marketing, balancing the offline and online worlds, generating trust relationships and demonstrating reliability and results.

Alana has an experienced team that results from the merger of solid companies and different partners that complete a 360º offer of multichannel services, based on a broad mastery of strategic management, corporate and product experience and proven results over 30 years with national and international clients. It is also supported by highly recognized experts in the sector with an extensive experience in consulting for multinational companies from various economic sectors

Alana was born with the aim of generating new bonds and relationships of trust with the community, through dialogue, experience, innovation and empathy.

We hope to see you all in Beijing so you can get to know Alana better!

Evercom launches LIFE, a new concept to empower it´s Consumer and Health Division

Maria Verónica Diaz RamosIPRN News, News

The Spanish PR consultancy and marketing strategy, Evercom, has just presented LIFE, a new brand that will serve as an umbrella to different strategic sectors in the Spanish market: Food and Beverage, Consumer Technology, Travel, Health and Fashion and Beauty.

The bet for the specialization and the recruitment of different profiles that help us to boost the creative development of the customers of the company will be the pillars that support the repositioning of the division in the market. All this will also allow us further empower the growth that Evercom have had in the Consumer Sector in the last years.

For Evercom, LIFE is not only an integrating concept that brings light and strategic vision to the whole approach in which we have been working for years, but it´s a new way of doing things: fresher, more dynamic, more creative and above all, more passionate.

Comunicación Iberoamericana shows its expertise in FITUR 2018

Maria Verónica Diaz RamosIPRN News, News

During Fitur 2018, Comunicación Iberoamericana offered its PR and Communication services for 10 destinations: Ecuador, Guatemala, Sri Lanka, Nepal, The Philipines, Tucumán, Tierra del Fuego, Bariloche, Salamanca and Quito.

They organized two press conferences during the fair, one big event for 200 people (trade and media) in Madrid, and 3 roadshows before and after Fitur in Valencia, Barcelona and Bilbao, including destination presentations followed by a workshop and a coctel dinner with music shows.

Also was in charge of the constructions of 2 booths, and made the agenda from all of their clients during the fair, getting important meetings with operators, travel agents, airlines, influencers and travel writers. Comunicación Iberoamericana was also the official Press agency for Fitur in Latam.
A great opportunity to show their expertise in the tourism sector in one of the most relevant international travel.

Yardstick Marketing Management joins PRCA MENA

Maria Verónica Diaz RamosIPRN News, News

Yardstick Marketing Management joins The Public Relations and Communications Association (PRCA) to show its commitment to standards, ethics, and talent development. The PRCA is Europe’s largest and most influential PR and communications membership body.

Founded in the Middle East in 2016, PRCA MENA aims at raising standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.

Commenting on this new move, Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai, said: “We are extremely delighted to be a part of PRCA MENA. Having been in the industry for over 14 years now, we believe this new development is going to add to some of the great work we have been putting in throughout the years. PR trends are dynamically changing throughout the years and it is always great to be a part of an organization that will assist with developing the skill sets to cope with the growing trends.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “We are very pleased to welcome Yardstick Marketing onboard. Given their wide range of expertise and experience in the region, it is going to be a two-way arrangement. It is good to see agencies coming together to take advantage of raising standards in PR and communications, seeking assistance from industry data, facilitating the sharing of communications best practice, and creating networking opportunities.”

“Our team has already benefited from some of the PRCA’s excellent training courses and will continue to do so, as that will put us in a better position to advise all our clientele,” added Anishkaa Gehani.

Yardstick Marketing is a marketing consultancy, offering a 360 degree approach understanding global market intricacies and offering tailor made solutions suiting the local market.

Central de Informação coordinates a National Conference about automobile industry

Maria Verónica Diaz RamosIPRN News, News

Central de Informação has began 2018 with the coordination and organization of a National Conference related to the automotive industry, a new project promoted by Mobinov, the Portuguese Automotive Cluster. The event was attended by the Prime Minister of Portugal and by several members of the Portuguese government.

Central de Informação took over all the aspects of the operation, such as website design and programming (www.mobinov-events.pt), creative concept, graphic design, multimedia, set up design, press office, and coordination of event’ teams.

The conference was the moment to present an unpublished study by Delloite on the automotive industry in Portugal, revealing that this industry is worth approximately 6% of the national wealth. The Conference gained broad media coverage, conquering a total of 140 news items in the space of a month, published in the online universe, the press, television and radio. These results generated a media return of more than one million euros.

Still according to the study released, in 2020, 92 millions of vehicles will be connected with dynamic systems of mobile communication and, up to 2021, 35 millions of drivers allover the world will be using carsharing systems. 3D print will allow the personalization of vehicles without limitations and the overall perspective is that in 2035 there will exist 21 millions of autonomous vehicles, meaning, with no human driving. A future to look forward to!

Maggy Fox Consultancy win a new account

Maria Verónica Diaz RamosIPRN News, News

Maggi Fox Consultancy has been appointed by US based Fulham Lighting to handle its UK and European PR. Fulham is a leading global provider of intelligent, socially-conscious, sustainable commercial lighting components and electronics for use in commerial general lighting, parking structures, sinage, horticulture, UV and other applications. The company develops and manufactures a variety of award-wining LED and emergency products as well as legacy products across multiple lighting platforms.

Fulham is taking the lead with new lighting products that include data and communications capabilities, programmability, self-diagnostics, configurable dimming curves, thermal protection, operating data and more.

The company sells its lighting solutions worldwide through OEMs and electrical distribution channels. Headquartered in Hawthorne, California, Fulham has sales and/or manufacturing facilities in the UK, Netherlands, China, India and the UAE.

One of our primary and immediate tasks for the UK on appointment early January was to ensure that Fulham had its ‘share of voice’ within lighting and electronics specialist press. This has involved intensive lobbying with the editors to explain Fulham’s remit. To this end we have been placing bylined features positioning Fulham as an innovator and pioneer in specific lighting areas – Internet of Things (where related to lighting) and to ‘clever lighting’ for example.

Thanks to all IPRN members who answered the call to provide lists of appropriate press across Europe, it was much appreciated.

The PR Trends of 2018

Maria Verónica Diaz RamosIPRN News, News

Our member Yardstick Marketing predicting that digital world will dictate industry trends for both brands and professionals as we move into 2018. These are the principal trends to take into when developing a marketing and communication strategy:

1. Switch on consumer content consumption – Videos have started taking the lead on social media, and this is likely to grow in 2018. PR agencies may need to create more of video content to reach media and influencers. Traditional press releases, will mainly be published by online news portals, however, as most print media today focuses on their digital strategy, video content from agencies is more likely to be embraced. Therefore, for agencies putting out traditional press releases, it might be time to now think of sending them out with video releases. Therefore, the spokesperson quotes could be videos whereby; it empowers digital media to upload on their social sites and websites instantly.

2. Evolution of the media landscape – Media landscape in the UAE has significantly changed in the last two years. Traditional media has found it challenging to survive and a number of publications have shut shop completely. A majority of them have stopped printing and have completely gone online. What then happens to the agencies fulfillingthe demands of costumers that continue to emphasize on “mainstream traditional media?”. 2018 is likely to witness majority of print publications switching to online modes, as the content is fresh and hopefully news is reported in “real-time”.

3. Growing number of bloggers and influencers – The region will witness a surge in bloggers that specialize in various different segments. Filtering these bloggers according to their real-reach and engagement will continue to become client-agency debates. More of “bloggers-only” events will continue, as media struggles to find advertisers to survive the downturn.

4. Emphasis on personal branding – As an SME, it’s a good reminder to understand and buy in the fact that “people buy from people”, and therefore as an entrepreneur if you are media shy, it’s time to embrace toastmasters / public speaking classes and undergo some rigorous media training programs. Brand equity will continue to be built upon personal branding as well.

5. Emotional Quotient – Marketing campaigns that focus upon building and nurturing the emotional connection with their consumers will lead to maximum customer retention. It’s important to now think about how can one build and maintain a space in the consumer’s hearts.

6. Values and CSR strategy – For companies that currently don’t have a budget for, or believe in giving back, it’s time to re-think your marketing strategy. Corporate social responsibility does emotionally connect with end-consumers, and does lead to building upon the credibility of a company. Narrating success stories, building and making a difference in communities, will significantly catapult companies to credibility and create a lasting space in the hearts and minds of their stakeholders and consumers.

New brands choose Monet + Associés for 2018

Maria Verónica Diaz RamosIPRN News, News

Monet + Associés has started the year 2018 with very good expectations, incorporating new brands to its client portfolio: Nokia Smartphone, Roche, Première Vision and Funrise. In addition, Monet is proud to announce that they have been chosen in the top 500 fast growing company in France for the period 2013 – 2016.

Nokia Smartphone has entrusted on Monet the support in its corporate and lifestyle media relations, alongside product launches and major international events. The agency will also manage the brand influencers program.

Monet + Associés will develop for Roche, the world’s largest biotech company with differentiated drugs in several field, the media coverage of Roche Pharma’s French subsidiary around its product launches by hihglighting its singularity and its driving role in R & D innovation.

Première Visión, world leader in the organization of events and fairs for the fashion and textile industry, has chosen Monet + Associés to support it in its corporate media relations. The agency’s missions focus on supporting Première Vision’s strategic positioning, preparing the 45th anniversary of his world-leading event for fashion professionals, and launching the marketplace to respond to the context of seasonality of collections. Monet will also advise Première Vision on its presence on Twitter.

On the occasion of the arrival to France of Gazillion and Tonka, two brands of the toy manufacturer and distributor Funrise, the company entrusts to Monet + Associés the management of its media relations and influencers as well as a video campaign on social networks.

Highlights of IPRN in 2017

Maria Verónica Diaz RamosIPRN News, News

IPRN continues growing last year as an independent leading global network with 40 members in 27 countries and 60 offices in top world cities. New members from Korea (Bright Bell), South Africa (Mango), France (Monet), Czech Republic (Crest Communications), Chile (Headline), Panama (Stratego) and Colombia (High Results) join the leading group of PR and marketing agencies and consultancies.
Knowledge transfer continue developing in the organization with more and successful activities, like the annual congress in Moscow, the European Regional Meeting in Porto and the Project of the Year awards with a record entry list and finalists from 11 countries.
Business between members and their clients, more networking opportunities and referrals are also growing in the organization.
The new and improved IPRN website full of interesting information provides an attractive user experience for visitors with valuable useful information also in the private Members Area that includes an Agency Intelligence Centre.
IPRN participated in several important industry events; Cibecom in Miami, the EACD Summit in Brussels and the European Forum in Madrid to interact with professionals, develop networking opportunities and discuss special agreements.

PROJECT: “ITALIAN PAVILLIONS´S IDENTITY ” AGENCY: TWISTER CLIENT: ITALIAN PAVILLON EXPO MILANO 2015 FINALIST CORPORATE (CSR)

Maria Verónica Diaz RamosCase studies, Corporate/CSR, Exceptional Projects 2015, Finalist

Expo Milano 2015 is taking place from May 1st to October 31st, 2015 and over 20 million visitors are expected. Its theme “Feeding the Planet, Energy for Life” has been interpreted by the Italian Pavilion with the concept “Vivaio Italia”, Italian breeding ground, where values are preserved and talents nurtured. Within the building, high quality products, traditions and future perspectives are shown, but the Pavilion itself portraits national and local virtuosities to make the world aware of Italian strength.
In partnership with three other companies, Twister won the assignment to communicate Italian Pavilion’s events. The activity includes event management, media relations and social networking. During the six-months long Universal Exhibition, Twister is promoting Pavilion’s laboratories, conferences, workshops and performances, with a continuous online and offline PR activity. Among those events, the main one is “Experia”, a contest for sustainable solutions to the problem of urban development and a TV series displaying Italian hidden wonders.

PROJECT: “FAMILY ADVOCACY DAY” AGENCY: JPA HEALTH COMMUNICATIONS CLIENT: CHILDREN´S HOSPITAL ASSOCIATION WINNER CORPORATE (CSR)

Maria Verónica Diaz RamosCase studies, Corporate/CSR, Exceptional Projects 2015, Winner Corporate/CSR

winner corporateThe Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions about the advocacy day, including an exclusive with CNN’s Sunja Gupta, M.D. show. The media placements garnered by the team not only helped to raise visibility for new legislation designed to help advance medical care for children with complex medical conditions, but brought national attention to CHA’s new public policy priorities.

PROJECT: “GROWTH INITIATIVE” AGENCY: JP / KOM CLIENT: HSBC FINALIST CORPORATE (CSR)

Maria Verónica Diaz RamosCase studies, Corporate/CSR, Exceptional Projects 2015, Finalist

The “Growth Initiative” is HSBC’s strategy for becoming the “Leading International Bank” in Germany. To foster HSBC’s perception as international core bank especially amongst German mid-sized enterprises (“Mittelstand”), communication focused on the following levers: (1) Leverage expertise in “Faster Growing Markets”; (2) Emphasize international connectivity; (3) Issue surfing; (4) Storytelling. This combination proved to be successful: In 2014, share-of-voice and sentiment scores for HSBC in Germany were top-in-class amongst all markets worldwide.

RP – eRP, the 5 main trends for 2018 By Passerelles

Maria Verónica Diaz RamosIPRN News, News

The constant evolution of digital uses, the meteoric rise of the new technologies and apparent arrival of digital natives, strongly impact the communication and confuses the codes of Press Relations. Passerelles Agency gives its tips for a successful PR communication.

TOP 5 trends to remember.

1. Instant media to perpetuate

In 2018, the trend is in the “all, now!”. With the advent of new media, such as Instagram and Snapchat, Visual and instant formats are popular, and are considered to be more meaningful and more direct. A few months ago, major French media (Le Monde, L’Équipe, Konbini, Melty, Tastemade, Paris-Match, Vice) have embarked on the Discover of Snapchat platform for a young audience.

2. No longer possible to ignore influencers

They have become essentials for brands: instagramers, bloggers, YouTubers. These stars of the net are well known to all and combine success and effectiveness. They are key actors to implement ePR strategies, thanks to their powerful communities.
At the same time, it should be noted the emergence of new leaders of opinion, “micro-influencers”. These are individuals who have built their fan bases thanks to their expertise or their passions for a specific sector. It’s because they have a higher level of commitment than celebrities that consumers are more likely to follow their recommendations.
For example, the Vins d’Alsace have appealed to influencers including Joaquim and Floriane Aguera to promote their wines towards a young target, urban and trendy and generate visibility around their event ‘Drink Alsace’

3. The press-rooms are flying high

Theses on-line spaces giving access to press releases and other press tools are always available. This is a simple method to increase the visibility of the content with journalists.
To bring their press information on-line, companies can make the choice to use outsourced platforms such as Babbler or integrating their newsroom within their own web site.

4. Smart Data or nothing

More than ever the smart data are a hot topic! These intelligent data allow a new approach, which is to extract the most relevant information among the mass of data. In PR, it means sending to journalists content in agreement with their editorial policy, and they like it! The principle is not really new but it works: send the right message, at the right time, to the right media targets in order to position itself as a reliable source and giving relevant information.

5. The press kit, no longer automatic

For a long time, the press kit was just the staple of PR., but could this concentration of information that ran along with the PR from the very beginning, slowly disappears?
With the new access to information on the Internet, journalists are not that fond anymore of tedious files and use to go and seek information by themselves. However the Press Kit is not dead and can still be very appreciated by reporters, IF… you keep it very clear and synthetic, well-structured, including iconography or videos and giving access online. So forget press kits weighing over a tonne to focus on those of a dozen pages at most!

In summary: prefer short and concise formats because, in 2018, utility and efficiency will be the key-words.
In short, in 2018, new uses will be developed and not only in PR!
Fakes news will continue to shake the web, weakening trust and confidence in information.

The trendy format of the moment, the video, will continue to spread, even becoming the only format possible on some platforms (example with Watch, the platform of original videos on Facebook).
The chatbots (software discussion boosted to artificial intelligence), will settle fully in the daily life of consumers: either for ordering a pizza or answering our questions.
Augmented reality and virtual reality will continue their ascent. If the trend is not yet widespread, it will soon be, thanks to the development of Apple, Google and Samsung offers.
The media will therefore have to adapt to consumers customizing more supply to make information more appealing.

The power and potential of influencer marketing by Rosamond Evans, Edson Evers

Maria Verónica Diaz RamosIPRN News, News

Our purchasing decisions have changed dramatically in recent years, from the way we are informed, to the people we are informed by. According to the stats, 72% of people now say they rely on social media to inform their purchasing decisions, with 40% of Twitter users claiming to have made a purchase as a direct result of a Tweet from an influencer.

So, what is an influencer? In simple terms, an influencer is someone with influence over an audience. This often refers to a blogger, vlogger or social influencer.

One of the key benefits of working with an influencer is that it allows you to market your business to their network, which is often comprised of a very dedicated fan base, primed… and ready to be influenced.

Of course, this behaviour pattern is nothing new. We’ve always had people to look up to, from the popular kids at school to the latest celebrity. They were ‘influential’ and, in turn, we were influenced. Nothing’s changed here, it’s just that the scale and medium that has – quite frankly – exploded.

Bloggers are now ranked as the third most trustworthy source of information, behind friends and family. So, how do we find these influencers? Research, research, research!
We need to be looking for key hashtags and trending topics relating to a specific industry. Once we identify an ‘influencer’ in our chosen space, we then need to apply a series of tests to check they are actually influential.

Generally speaking, over 10,000 followers is very good but that said we can’t ignore ‘micro influencers’. These influencers will often have fewer followers but they are likely to cover more niche topics, making their follower base very loyal and dedicated, which is pretty useful when it comes to marketing.

Other questions to ask include: Do they post regularly? Do they have a good number of posts? Do they get a lot of interaction per post? Do they have a good domain authority (DA)? This can be checked using online tools such as Moz. Generally speaking, the higher the DA, the better quality the blog.

If the answer to all the above is ‘yes’, it’s now time to think about how best to work with your chosen influencer and what you want out of it… but that’s one for next time!

JP│KOM recognized for creating successful global web magazine

Maria Verónica Diaz RamosIPRN News, News

Global, interactive, infotaining – and now also decorated! BASF Coatings’ global “Coatings Matters” web magazine won over the jury at this year’s LACP spotlight awards: JP│KOM received the Platinum Award for the concept creation and implementation of the webzine. What’s more, JP│KOM’s submission was included in the Top 100 Communications Materials of 2017, ranking 10th out of all the entries reviewed worldwide this year.

Coatings Matters reaches 11,500 employees across the globe, engaging them via votes and quick polls and keeping them up-to-date with engaging stories and interactive infographics. The magazine is published quarterly, both as an online magazine and a high-quality print version. Since it was first released in March 2017, two more issues have been published, and the last issue of the year is now ready to go to print.
The League of American Communications Professionals LACP recognizes international best-in-class communication capabilities.

Team: Katharina Balkmann (project leader), Miriam Stanitzek (web and print design), Tobias Wesselmann (editor) and Milene Rijcken (concept creation).

How technology has changed the way we get our news by Abbi Cox, Edson Evers

Maria Verónica Diaz RamosIPRN News, News

The dawn of the Internet made disseminating news faster, with users able to access information within seconds. Arguably the biggest leap in evolution was the introduction of social media, which changed the landscape of how we obtain news dramatically.

We’re now bombarded with live streaming, requests for user generated content, and ‘fake news’. The pace at which news is delivered and digested has hit warp speed – but is this a good thing?

With haste often comes inaccuracy, and in the rush to be the first to publish a story, sometimes we are not presented with the full picture. The rise of ‘fake news’ and the public’s growing awareness of this has also meant people are less naïve to things they read online, and will question: ‘Is this true?’

So, although social media is often the fastest way to obtain information, it can be fragmented. Because of this, traditional journalism still has its place, and many look to trusted sources for the facts. Often a story will ‘break’ on social media, but until it is verified by a newspaper, readers may not 100% trust its legitimacy.

Social media does have its advantages. It’s a great vehicle to distribute news – the challenge is to capture readers attention in less than 140 characters in order to get that all-important click through for them to continue reading.

Nowadays, one size doesn’t fit all when it comes to news, as readers have become familiar with the personalisation we see on social media, featuring content adapted to their interests.

Some think that traditional news media channels will die out in the next decade or so, however the best approach is for the two to work side-by-side and complement each other, to not only survive, but thrive.

Lunson Mitchenall crowned Retail and Leisure Adviser of the Year

CarolynNews

Lunson Mitchenall, a long-standing client of Redwood Consulting, had reason to celebrate this autumn, winning EG’s Retail & Leisure Adviser of the Year award.

Redwood advised in preparing the award entry for Lunson Mitchenall, as part of our role as the company’s external PR and marketing function. As a trusted advisor, Redwood also provides strategic communications counsel for the 42-strong team.

An independent panel of judges comprising some of the most prominent figures in the UK property industry elevated Lunson Mitchenall above a shortlist of major contenders, recognising the company’s outstanding achievements over the past 12 months.

Of particular note, the team was celebrated for its involvement with Delancey’s sale of its stake in Southside Shopping Centre, Wandsworth – which is still one of the largest shopping centre deals of 2017 and one of the biggest retail transactions since Brexit.  This high profile deal was the culmination of the London agency team’s value-add repositioning strategy that spanned nearly a decade and resulted in an impressively keen yield of 4.45%.

This year, judges pored over 80 entries, across 17 categories, which told of impressive feats and outstanding performances in agency, development, legal, building design, collaboration, tech, and much more. From established names to the must-watch up-and-comers, the awards celebrate the people and companies who drive the industry forward.

See more about the EG Awards at: http://www.egawardsevent.co.uk/EGAwards17

McOnie wins CIPR Gold Award

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CIPR PRide Awards 2017

After a busy year, we are delighted to add another PR award win to our trophy cabinet!

The annual CIPR (Chartered Institute of Public Relations) Pride Awards, celebrate the best in communications over the past year, with a leading panel of industry experts selecting the winners.

This year we submitted entries in two categories, the Best Low Budget Campaign and the Integrated Campaign category, showcasing our some of the great work we have carried out on behalf of our clients.  We were shortlisted in both categories and travelled to the Awards event in Bristol with eager anticipation.

We weren’t disappointed as we kicked off the evening by winning the Quiz and then the raffle!  But the celebrations really began when we were announced as Gold winners in the Best Low Budget Campaign.  With stiff competition in the Integrated Campaign category, we had to be satisfied with being shortlisted, which is a great accolade in itself.

Here’s what we did to become award winners once again…

Best Low Budget Campaign

PRide 2017 Gold Winner

This award recognises a PR campaign that best uses a budget of up to £10,000 to achieve client objectives and deliver maximum ROI.

Our award winning campaign entitled, ‘Will Robots Steal our Jobs,’ was a research based project for the Chartered Institute of Ergonomics and Human Factors, challenging preconceptions about automation in a bid to get the issue onto the boardroom agenda. The results of the survey we conducted and the wider press campaign generated broad attention from national,   business and industry media   and we challenged perceptions on the future of automation in manufacturing.  In total, we secured 39 pieces of coverage reaching an audience of over 10 million.

Winning this  award demonstrates our ability to deliver maximum ROI in our campaigns, showcasing how we create compelling stories that amplify brands and position our clients as true experts in their respective fields.

Integrated Campaign

Mixing contemporary and traditional methods of PR, our shortlisted integrated campaign entitled ‘Putting Our Best Feet Forward,’ focused on our work  for global functional footwear specialists, HAIX.  Throughout the campaign, we utilised various communication channels from advertising, exhibition attendance, press visits, competitions and media engagement to ensure we reached HAIX’s target audience. We positioned the client as a thought leader and solutions provider for a range of pertinent industry issues. Digital activity reached 1.2 million and the total circulation for the media relations programme was over 2.5 million.

We embraced the changing communications landscape to amplify our messages across different platforms.

This recognition demonstrates our ability and passion for bringing clarity to communications. We’ve had a great year and can’t wait to see what 2018 has in store! For more information about clients and campaigns we have worked across, click here.

PR Partner starts new cooperations with FOREO and Heavy Fair

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FOREO: PR Partner will provide PR support of FOREO, the cosmetic brand of the innovative skincare devices. Within the framework, the agency’s specialists will provide a range of PR services, including the initiation of publications in the media and blogs, preparation of press releases, interviews and comments, organization and conduct of events.

FOREO was founded in 2013 in Stockholm, Sweden. The flagship product of the cosmetic company is the award-winning silicone skin care device LUNA™. Today FOREO has a presence in over 35 countries and available for online ordering worldwide.

Heavy Fair: PR Partner will be engaged in PR promotion of Heavy Fair, the big online portal for the sale and purchase of machinery.

According to the agreement specialists of the agency will provide a range of PR services including preparation and distribution of press releases, initiation of interviews, expert publications and comments in the media, organize of special projects with mass media and personal meetings with journalists, company’s participation in professional events.

Heavy Fair is the online portal which provides a complete cycle of purchase and sale of equipment with operating time (pre-sales expertise, various sale options, security and documentary support of deals).

AutoCom Deutschland wins new client

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AutoCom has won a new client: Ehrt Maschinenbau GmbH, Germany.

Ehrt Maschinenbau has been developing and producing punching and bending machines since its inception in 1963. Their unique bending technology measures each bend angle and provides spring back compensation. This gives the bend angle of flat materials true accuracy. The company is market leader in its segment.

The EHRT product range includes complete processing (cutting, punching, and bending) of bus bars. The customers are mostly companies producing equipment for the electrical industry, especially switchgear production.

Public Dialog with the best Pro Bono campaign

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Public Dialog has been awarded in the Platinum PR Awards, organized by the PR News. The project “Report: The Role of Corporate Communication” was recognized as the best Pro Bono Campaign.

The winning project is a pioneering research on the role of corporate communication in the biggest Polish and international companies. The survey  was carried out by the ARC Rynek i Opinia Research Institute using the Computer-assisted Web Interviewing Method (CAWI). 120 representatives of Polish (77) and international (43) companies employing at least 250 people participated in the project. The respondents were people responsible for corporate communication within the companies.

Platinum PR Awards is a prestigious international trade contest, where the PR News awards the prizes to the most creative and innovative communication campaigns. This year’s awards ceremony took place on September 14 in New York and gathered  representatives of numerous agencies from around the world.

More information about competition: http://www.prnewsonline.com/go/2017-platinum-and-agency-elite-awards/

The full report “The role of corporate communications” can be downloaded from: www.komunikacjakorporacyjna.com.pl or www.publicdialog.pl.

At TEAM PR the last few months have been very fruitful having gained some important new clients

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Yıldız Holding: One of the biggest holdings in Turkey operating in many sectors. This holding bought GODIVA couple of years ago and is still investing abroad. https://english.yildizholding.com.tr. We are serving the five companies within this Holding:

  • AYTAC: Aytaç Plants stand as one of the largest integrated investments in the world with a daily capacity to slaughter 750 bovine and 2,500 ovine animals, to produce 100,000 On-Plate and 60,000 Bagged Whole chickens, and to process 60,000 tons of animal annually at state-of-the-art food technology.
  • SOK: A very well known supermarket of 5.000 stores in Turkey.
  • KEREVITAS/SUPER FRESH: The pioneer in frozen foods production, as well as Turkey’s first company in the frozen food retail sector.
  • BESLER: A group company of Yıldız Holding was founded in order to meet the fat and oil supply need of the holding companies.

Korkmaz: Produces pots, pans and table vape. A very well known Turkish company with a very good reputation.  http://korkmaz.com.tr

Türkiye Noterler Birliği: Turkish Notery Public Assosiation

Muehle Shaving: https://www.muehle-shaving.com

KAAN AIR: The leading aviation company in Turkey.  http://www.kaanair.com/mainpage/about-us/

Bella Maison: Is the Turkish version of Zara Home. A new player in the market but with a very strong back ground http://bellamaison.com.tr

UNO: the biggest packaged bread and bakery company

Comunicación Iberoamericana was appointed by DOT Philippines as its representative, marketing and PR agency

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The agency specialized in tourism promotion, Comunicación Iberamericana, will implement the Marketing and Communication Plan of The Philippines in the Spanish market, as well as develop the promotional  actions focused on the tourist industry and the final consumer.

Communication, marketing and PR agency will be the new representative of the Department of Tourism of Philippines in all the activities that will be organized in the spanish market. For Diego Barceló, President of Comunicación Iberoamericana, “This new account is a big step ahead for the agency in the asian market. Expanding our client portfolio in that region was one of the main goals we had set at the beginning of the year. We are very proud to be able to represent the Philippines, a country so beloved by the spanish for the close ties that unite us, and we are sure that we will manage to increase the flow of tourists to the country, where connectivity is increasing significantly.

“Gerry Panga, Director of the Philippine Tourism Office in Europe, declared that “the Spanish market is showing great growth potential and we believe that it is important to step up the promotional activities on it.”

The Philippines is one of the destinations with the largest increase in his positioning in the Spanish market in these years. In 2016, the Asian country registered the visit of 32.097 Spanish tourists, 32.94% more than the previous year, becoming the seventh country in the ranking. In July 2017, the asian country received 22,1% more.

Revo results for Islington Square

CarolynNews

It’s been a busy start to autumn for the Islington Square team at Redwood as we have continued to support the ongoing leasing activity at the £400 million mixed-use development being delivered by a joint venture partnership between Cain International and Sager Group. Redwood organised an event on the Cushman & Wakefield stand at the Revo conference, and worked with Revo to organise a Revo Study Tour at Islington Square the following week.

Islington Square’s ‘Detox before you retox’ event on the Cushman & Wakefield stand at Revo on Wednesday 20 September saw Islington Square partner with Third Space to provide conference delegates with the chance to take part in a mini assessment via a BMI machine with professional Third Space trainers.

Redwood also secured a speaking opportunity for Richard Pilkington, Managing Director of Cain International. Richard spoke on the ‘Who would invest in UK retail property right now’ panel, and explored with other panellists how structural change in the sector is changing retail and retail property owners business models, and the impact this is having on retail property as an asset class.

The following week, more than 40 industry members gathered at Islington Square on Wednesday 27 September for a Revo Study Tour. The morning included presentations from Richard Pilkington, Managing Director at Cain International and Piers Gough, Partner at CZWG Architects, followed by a tour of the construction site led by members of the project team.

As one of the few truly mixed-use developments currently underway in the capital, Islington Square will deliver 170,000 sq ft of retail and leisure space, 263 high-quality new homes, 108 serviced apartments, 38,000 sq ft modern office space, and exceptional new public realm.

Premium health club Third Space and boutique cinema The Lounge by Odeon have already signed pre-lets, and subject to planning approval, a brand new King’s Head Theatre will opening at Islington Square.

Redwood coordinates and executes the communications surrounding the retail elements of Islington Square, and oversees the implementation of the overarching communications strategy, on behalf of Sager Group and Cain International. The team led the organisation of these recent events to support the overall marketing of the development.

 

Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the services offered

CarolynNews

Glamazle
  • Glamazle.com, the online beauty and fashion store that caters to the lifestyle needs of the Middle East, introduces ‘Glambry – Yardstick’ lipstick along with other shades as a testimonial to the Public Relations and Marketing services offered
  • Yardstick Marketing Management, a boutique Integrated Marketing solutions agency amidst its varied range of clientele takes care of Glamazle.com’s PR, Blogger and Influencer Marketing in the region
  • Housing high-end brands such as Kat Von D, Jouer Cosmetics, Kylie, NYX among others, the online beauty platform, Glamazle.com introduced its first striking shades of super matte liquid lipstick called the ‘Glambry’ collection

Dubai, United Arab Emirates, November 15, 2017: Glamazle.com, the one-stop shop for skincare, beauty and fashion products, presents the ‘Glambry’ lipstick range. Recognizing its PR agency effort, Glamazle.com had named one of the lipstick from the Glambry collection – Yardstick.  The Glambry collection also includes different shades from pinks, nudes, reds, deep burgundy among others to choose from.

Neelam Keswani, Founder, Glamazle.com, said, “I have been working with Yardstick Marketing Management since early 2017, and I haven’t looked back since. I’ve seen my brand receive some great exposure in the media, and am keen to see how the upward streak in our outreach unfurls. Yardstick Marketing not only acted like an agency but as consultants and suggested on the right mediums to gain exposure for our event, and across the board with their integrated efforts.”

Commenting on the introduction, Anishkaa Gehani, Managing Director, Yardstick Marketing said, “It is amazing to witness Glamazle.com’s growth over the last year. From the very beginning both Neelam and Roshan had their goals set in place and it is absolute pleasure to see both work together to achieve them. There is a high demand for beauty and lifestyle products in this region and it is amazing to see them carve a niche for themselves. From a marketing standpoint, we are pleased to have met their expectations. We are humbled by the Yardstick lipstick launch and are looking forward to supporting them with our expertise and services in the long run.”

The liquid lipstick is long wearing, water proof, smudge-resistant and matte colour. The saturated formula brings an intense shot of matte pigment in one easy stroke. With just a single stroke application the lips can get a smudge resistant coverage for long hours and sets all day.

Other shade from the The Glambry range are Empress, TQueen, Sultana, Lady M, Jasmine, Diva, Afari, D.Dynasty, Princess, Majesty, Elanor, Ruby, Sheikha in shades of pretty pinks, reds and browns.

Founded by Neelam Keswani, Glamazle.com is the region’s one stop store where one can find the world’s leading beauty and cosmetic brands at just a click. The website houses international names with a wide variety of makeup, skin, hair and nail care, wellness and lifestyle products.

Yardstick Marketing Management, a boutique Integrated Marketing solutions agency amidst its varied range of clientele takes care of Glamazle.com’s PR, Blogger and Influencer Marketing in the region. Account operational since the star of 2018, Glamazle.com is able to themselves creating a niche as well as successfully growing in the region.