The CEO’s reputation

Maria Verónica Diaz RamosIPRN News, News

It is a fact that the majority of people do not recognize, and are probably not interested to know who is the leader of a corporation, what is his vision and his trajectory. However, for some stakeholders knowing the reputation of a company’s CEO is essential. Several studies, among which it is worthwhile to quote the CEO Reputation Premium, from the Weber Shandwick firm, estimate that 44% of a company´s market value depends on its CEO´s reputation.

In this sense, society demands new leadership. Edelman´s Trust Barometer, presented every year at the World Economic Forum, expresses that confidence in institutions and their leaders is lower than ever. This includes employers.

“The traits needed to be a great leader are changing rapidly. Evaluating the performance of a CEO based only on the company´s turnover is not enough anymore. There is a new emerging era, in which the intangibles in reputation are encouraging political, social and economic changes, giving the CEO reasons to reconsider their role as leaders. To be relevant today you have to be a leader with a conscience”. This is the reflection made by Stephen Hahn-Griffiths of the Reputation Institute at the presentation in Boston of this year´s CEO RepTrak®.

It is important to point out that the conclusions of the 2018 CEO RepTrak® identified that those companies that prioritize social responsibility, have a CEO with greater reputation against others who only focus on financial metrics. Great leadership is closely related to social contributions and ethical and transparent behavior.

Four basic dimensions are considered to evaluate the reputation of a CEO.

1. Leadership: The CEO has a strong image of leadership, he possesses a clear strategic vision and has the ability to anticipate change.
2. Influence: the CEO has communication skills, a global perspective and is perceived as highly influential.
3. Liability: the CEO acts responsibly, behaves ethically, and cares about social causes.
4. Management: The CEO is an effective manager, understands the business, and creates value for its stakeholders.

Gustavo Manrique Salas
Director of Strategic Communications & Partner at Stratego.

What sort of added value is my agency bringing?

Maria Verónica Diaz RamosIPRN News, News

Clients are busy. Even as the work agencies do for them helps relieve that burden, it’s not always top of mind for clients to consider the question: “What sort of added value is my agency bringing?” But that doesn’t mean they can’t get answers.

Here’s something our U.S. based agency is doing to show value to its clients. akhia communications developed a Client Value Report (CVR) that features what they’ve done recently for specific clients in terms of statistics that support KPIs, results that show how they supported business objectives, and stories that show how we were able to bring clarity to the complex and maximize their program. From akhia’s perspective, a CVR shows how the agency lives their mission, showcases their purpose and uplifts their clients, all at once.

From a client’s perspective, these eye-catching CVRs go deeper to make a business case and show the value their program brings to the business overall, and in turn show the value the client is bringing to their organization.

Meanwhile, by being templated, these CVRs are turnkey in their production. But because the data points are different across clients, they’re customized too.

JP│KOM gives new recruitment method a whirl

Maria Verónica Diaz RamosIPRN News, News

JP│KOM made a departure from conventional recruiting methods and tried out a more unusual way of finding new talent: they hosted a “speed dating” event for young professionals, in cooperation with the Berlin-based School for Communication and Management (SCM).

On Wednesday, June 27th, 36 applicants descended to the agency’s Dusseldorf office. Each of them was given three minutes to convince each participating agency of their skills: in addition to JP│KOM, five other agencies took part, including international agencies D’ART DESIGN GRUPPE and Palmer Hargreaves.

Afterwards, applicants and employees came together for a party on the roof terrace.

For more information, visit stell-mich-ein.

Trello my life By Presigno

Maria Verónica Diaz RamosNews, Newsletters

Are you lost in paperwork? You have many projects and all kinds of small things to do at the same time, but no idea how all this is supposed to fit on a Post-it? We all know this. This year our agency team has started to transfer a large part of our flood of Excel, Word and To-do documents into the digital world. We no longer have 19 different tables for project status and organisational matters. Now we use a board on Trello. What’s that? A well thought-out project management software.

A board for all cases
How does Trello work? After a short registration on the Trello website or the app, users can create their own workspaces, so-called boards. These can be used completely privately or together in a team. In our agency, almost everyone has a private board for personal tasks. We work on large projects together on a board to which everyone has access and on which every member can work. Changes are synchronised in real time and are immediately visible to everyone.
Boards can be further divided into lists and maps. The lists function as categories to which tasks e.g. can be assigned. With just a few clicks, a series of lists can be created. In our case, we use lists such as “press releases”, “editorial inquiries”, “social media” or “dates”, with the help of which we can record central tasks for each customer and each project.

The individual cards that can be added to the lists are particularly versatile. Cards can easily be re-sorted and moved to other lists on the board. By clicking on the respective map, the content can be further developed with the help of numerous functions.

An example: I create the card “Press text XY” in the “Press texts” list. Clicking on the map opens it and I get more options. For example, I can assign color labels and enter a detailed description of the task. In the right pane, I can add members to the task board to clarify responsibilities, create checklists, set deadlines or upload attachments such as Word documents, images or web links. The advantage: Every member now has access to the attachment, either as a preview or as a download on their own desktop. Under “Actions” you can also move or copy the respective card to other boards and you can also subscribe to the card to see future changes. But one point of criticism remains: Duplicating a card to another board does not automatically synchronise changes to that card. In the end you have to update the map information on every board.

Interaction is everything

Trello shows its strengths especially when many members work on one board. We use the work areas both in the agency team and together with our clients. This enables a quick exchange of information. Brainstorming in the group is also possible without any problems. If I want to address a certain member within a card, it is sufficient to mark the person with the @-sign in the comment function.
Whether it’s organising our projects, exchanging and dealing with customers or working through the many small tasks of a working day – Trello helps to simplify processes and eliminate the annoying paperwork.

The confidence factor

Maria Verónica Diaz RamosNews, Newsletters

We live in a world where mistrust begins to reign and in which the fundamental actors of the progress of humanity lose legitimacy. You can do an exercise to validate the trust you have in politicians and / or political parties, representatives of Congress and businessmen, just to mention some key players in our society. If your scale is from 1 to 10 and your confidence index is 5 or below, it means that you are part of a majority that is losing confidence in its leaders.

The loss of confidence weakens the social fabric, it is fertile ground to erode the institutional framework and a catalyst of populism.

According to the confidence barometer elaborated by Edelman, which measures four institutions: NGOs, businesses, Governments and media, only 48% of the general population relies on its institutions, although the proportion rises to 59% if deemed to the more informed public.

For the preparation of the report which reaches its 18th Edition, the consulting firm conducted surveys in 28 countries in different regions of the planet. People are divided into two groups. On one hand, the informed public, composed of individuals aged 25 to 64, with college degrees and considered as part of the higher-income population and the remaining group is what they call general public.

The first factor that stands out from the report corresponds to the loss of confidence in the media, in large part because of the scale of fake news, flooding social media with their increasing bad influence in society. However, people´s mistrust due to fake news is benefiting the consolidated journalistic brands, which have turned into refugees against lies. The loss of trust in the media is evident in data: 63% of respondents acknowledge not knowing how to distinguish between good journalism and falsehoods, as well as their inability to know if a story has been developed by professional media or not.

The interesting thing is that because of this phenomenon, increasingly more people renewed their confidence in traditional media. This is very relevant because it shows that the professional editorial rooms constitute a recognized value to give credibility to the news.

Another interesting fact is that, according to the report, it seemed that confidence in the companies is rising in recent years and the confidence index is almost on par with that of the NGOs. The companies have become the agent of change that society demands. Entrepreneurs are reliable and a high percentage of respondents claim that they trust their own companies and believe that a company can carry out actions that increase the benefits, at the same time that they are improving the social conditions of the community in which it operates.

Confidence in corporate managers has also increased after a fall last year. Two out of every three respondents say they want their company´s directors to take the lead in political changes.

Society and progress are only sustainable in a framework of relationships based on trust and for that reason, I take this opportunity to reiterate a phrase from Francis Fukuyama: “trust is a large economic value and the only and penetrating cultural property that determines the well-being of a nation and its ability to compete”.

Gustavo Manrique Salas
Director of Strategic Communications & Partner at Stratego.

PR Partner starts the summer with important events

Maria Verónica Diaz RamosIPRN News, News

On the 14th of June the Sony Pictures Club evening meeting, organized by PR Patner event-division, was held.

The event took place at the open summer verandah of the “Balkon” restaurant, which is on the 7th floor of Lotte Plaza. Guests were chatting and having dinner in the relaxed atmosphere while contemplating the sunset.

In the middle of the program the visitors were amused by a barmen-show and a cocktail degustation. The pleasure of the evening was the photo zone, which was nothing less than a 2-meter “S”, executed from stabilized moss decorated with white roses. Aside from that, the construction was highlighted in various colors, that maintained a peculiar air during the night.

On the other hand, on the 18th of June PR Partner provided support of Rittal company and its new large enclosure system VX25 at the 15th international Oil and Gas exhibition MIOGE 2018 in Crocus Expo.

PR Partner team created the concept of the new system VX25 presentation and organized an interactive table and a photo robot to attract visitors to the showcase. In addition, specialists of the agency were responsible for accreditation of the media, preparation of the press materials for the journalists, informational support of the event and coordination of the presentation during the exhibition.

The conference was attended by 17 journalists from industrial and IT media: Automation in Industry, Energy and Industry in Russia, Automation in IT and Energy, Electrotechnics Market, IKS and others.

Crest Communications opened new athletic stadium in Prague

Maria Verónica Diaz RamosIPRN News, News

Crest Communications organised a series of celebrations of 20th anniversary of BB Centrum, the biggest administrative complex in the Czech Republic, for the real estate developer PASSERINVEST GROUP.

On this occasion the founder and owner of the company, Mr. Radim Passer together with the former world-record-holder, Olympic gold medal winner in decathlon, Mr. Roman Šebrle, solemnly opened a new athletic stadium fully financed by the development company.

The facility includes oval track, sprinters’ straight track, landing areas for long jump and high jump, as well as playing field for floorball, badminton and will be used by local pre-school, elementary school and high school. It will partially available also for the general public.

Twenty-one-year-old communications agency unveils new branding and updated as it looks to the future

Maria Verónica Diaz RamosIPRN News, News

AKHIA has launched its new brand and is now marketing itself as Akhia Communications. The Hudson-based agency has been in business for more than 20 years and has spent the last few years shifting its focus toward holistic communication consulting for businesses. Along with a new look, new focus and new website, Akhia Communications also unveiled the new tagline: Communications that drive business.

“The needs of our clients have changed, and we have evolved so that we can continue to live our mission: ‘To exceed expectations, in all that we do,’” said Ben Brugler, president and CEO, Akhia Communications. “For us, that meant building our teams and capabilities to help our clients achieve their business and communications goals across departments and entire organizations. We know that communications isn’t just for marketers anymore – successful organizations take a more strategic approach, starting with business goals first.”

The new is the hub of the new brand and Akhia’s brand story, including specialties, approach, people, case studies and the unique way the agency organizes cross-functional client teams to bring different perspectives to clients and projects. The site also features Akhia’s “Think About It” blogs, podcasts and videos designed to educate and inspire communicators at all levels.

“Our purpose is simple — to help businesses succeed,” Brugler said. “The way we can do this is through an integrated communications strategy for an entire organization. Our brand, our approach, our core agency teams — everyone at akhia communications — is ready for this next step.”

In January, Brugler became majority shareholder of Akhia Communications as founder Jan Gusich became minority shareholder and senior strategist. The agency employs nearly 60 people and serves national consumer and business-to-business brands across various industries, including housewares, appliances, lighting, building and construction, financial, industrial and materials.

For more information on Akhia Communications, visit

An optimum partnership By McOnie Agency

Maria Verónica Diaz RamosIPRN News, News

Anyone who has been working in PR over the last few years will have witnessed the dramatic increase of digital requirement from clients. Offering an integrated approach that includes both traditional PR tactics, supported by a digital marketing strategy is becoming more common and expected by clients. With that in mind, there’s a strong case for PR agencies to collaborate with expert digital marketers in order to deliver a multi-channel communication campaign efficiently and effectively.

Although there is a clear crossover between public relations and digital marketing, specialist skillsets are required for each of these disciplines. PR agencies enable marketing teams to reach different audiences through media relations and thought-leader content, and digital teams help PRs digitalise their strategies and offer measurable, targeted delivery methods – it’s a match made in heaven!

Creating co-ordinated campaigns that use the best that PR and digital marketing have to offer can improve reach, performance and influence. When common goals align, agencies can find new ways to work together to suit everyone’s needs.

Just some of the most pertinent common goals are: Brand narratives and story development, good content strategies, including planning and placement, social listening for buying signals, amplified social interactions and media coverage and optimised marketing strategy based on data.

With the explosion of social media and digital channels over the last few years, the client requirements are evolving and the need to master new platforms is growing, rapidly.

Clients have new expectations from their PR agency, however, it doesn’t always make business sense for agencies to build internal teams to provide the level of digital expertise that may be required. Partnering with a digital marketing agency can assist PRs in areas such as specialised SEO content, design, web-based briefs and social media – an area that is especially in demand.

Reactive Content
The digital landscape is constantly moving, which creates a heightened demand for a reactive approach in order to respond to the amount of real-time events and trends popping up across various social platforms. As digital marketers are adept at this ‘seat-of-your-pants’ style of social marketing, they are able to help support PR agencies with short-term, reactive content that their clients might require.

What’s more, because of their regular online surveillance, digital marketers can help with content strategies that anticipate business trends.
On the other hand, PR agencies are experts at creating content such as thought leadership pieces or detailed press statements. This collaboration may be needed when digital marketers are developing a campaign that is more suited to traditional media.

Data Analysis
Being able to monitor how well your campaigns are going enables you to pivot, make changes and improve your campaigns next time.
Having the software to monitor interactions and connections across a wide range of social platforms is essential for any modern marketing campaign. With this type of information at your fingertips, PR agencies can have a reporting suite and data to communicate and demonstrate the campaign’s process to clients. This will enable agencies to advise, enhance, improve and maximise client campaigns.

Both PR companies and digital marketing agencies can provide each other with a whole host of interesting and relevant contacts to boost campaigns. By collaborating with each other, this little black book of contacts can be shared and utilised.
PR agencies tend to have a comprehensive list of media contacts and connections that can be tapped into for marketing campaigns that require traditional forms of media. Whereas digital marketing agencies might have connections with web-based contacts, such as social media influencers or service providers.

Combining PR and digital marketing strengths, such as PR outreach or highly targeted paid advertising, can help agencies and businesses build more successful campaigns and overall marketing strategies.
At McOnie, we are delighted to partner with the award-winning team of digital experts, designers and marketers at watb Creative. The talented bunch works closely with both our team members and clients to help strengthen campaigns with specialist advice, content and data.

Animal rights and welfare – a first victory!

Maria Verónica Diaz RamosIPRN News, News

In early June 2018, the Luxembourgish Parliament adopted a landmark overhaul of its animal protection law. Among other things, the new law introduces notions of dignity and security, determines which animals may be kept and which might not, and strengthens controls and sanctions.

In order to inform the general public about the progress made, as well as key stakeholder groups like farmers, pet owners, etc., the agency Binsfeld set up an online platform explaining the law and drawing attention to its key novelties.

At the heart of the campaign was a clip that ran on TV, in cinemas and on the radio. A dog owner tries to share the news about the law with his terrier by talking to it, only to discover the animal is able to understand and speak! In order the anticipate critics of the law unsatisfied of the reforms, the campaign was run under the header of ‘A first victory’: progress had been achieved, but more is to be done!

More information:

Two new clients for PRIMO PR

Maria Verónica Diaz RamosIPRN News, News

The Boutique PR agency primo PR from Frankfurt am Main, focusing on tourism and hospitality, could recently win two new clients: Click&Boat and Lake Geneva.

For Click&Boat, the European market leader in online boat rental, primo PR will concentrate on online communications and strengthening relations to trade media and the social media community. Click&Boat has radically changed the world of sailing for both travelers and boat owners. Created in 2013 by two young French entrepreneurs Edouard Gorioux and Jérémy Bismuth, who are themselves millennials, the innovative website allows boat owners to hire out yachts when not in use, quickly and conveniently.

The second client is the Lake Geneva region. The cooperation focuses on classical media work, press releases and organization of press trips, press events and more. The Canton of Vaud (Lake Geneva region) spreads out over the peaceful Jura mountains to the alpine destinations Diablerets, Villars, Leysin and Château-d‘Oex. With an area of 3.212 square meters it is one of the largest cantons of Switzerland. From the tropical atmosphere with palm trees in Montreux to the old city flair of trendy Lausanne the region offers plenty of great impressions.


Comunicación Iberoamericana, chosen as the new PR agency to provide information of Costa del Sol tourism

Maria Verónica Diaz RamosIPRN News, News

The specialized agency of PR, marketing and touristic promotion, Comunicación Iberoamericana, has won the tender and will be responsible for developing the communication strategy and creation and supply of contents for the communication department of Turismo y Planificación Costa de Sol.

Comunicación Iberoamericana will be in charge of tasks such as the treatment of statistical sources and data conversion into corporate news; the updating and development of local, national and international media databases; the supply, elaboration and correction of informative contents and advertising texts, as well as the detection of new opportunities.

In this way, the department of Turismo y Planificación Costa de Sol, with the support of Comunicación Iberoamericana, will be able to increase its presence in the media and social networks through tourists’ relevant content thus giving greater visibility to the projects carried out, as well as the different segments of tourism on which the Municipal Board works on.

Diego Barceló, Comunicación Iberoamericana CEO, said “We are very excited about this new project that will enhance the value of Costa del Sol products, a destination that is a reference for international tourism. We will work to increase knowledge about this destination in the media and social networks, by helping to achieve some aims of the contents for the Turismo y Planificación Costa de Sol department as increasing the number of tourists and deseasonalizing the arrival of them.

Leading agencies from Portugal, UK and USA win IPRN 2018 international PR awards in Beijing

Maria Verónica Diaz RamosIPRN News, News

Four public relations agencies were awarded top honors for public relations campaigns conducted in their countries. The IPRN “Project of the Year” competition in Beijing, China, last month was held in conjunction with the annual meeting of the International Public Relations Network (IPRN), which gathered agency member owners from around the world. IPRN meets annually in a city of the world to discuss industry trends, best practices and share case studies for five days. Professionals from 25 countries convened this year in the Chinese capital with the goal of sharing global insights about trends affecting the public relations industry.

The award-winning agencies were:

Winner for Best of the Project of the Year – to Central de Informacao of Portugal, for “We Rock Fest,” a multiday music and entertainment event conducted on behalf of client The Dachser Group.

Winner in the Category of B2B – to McOnie Public Relations of the U.K. for “Will Robots Steal Our Jobs?” conducted on behalf of the Chartered Institute of Ergonomics and Human Factors.

Winner in the Category of B2C – to Channel V Media, a full-service integrated PR and marketing firm based in NYC, for “Reimagining a Jewelry Brand” on behalf of client Fortune and Frame.

Winner in the Category of Corporate Social Responsibility – to JPA Health Communications, an agency specializing in healthcare from Washington, D.C., for “PR in the Midst of a Hurricane” on behalf of client Healthcare Ready.

“The 20th competition for the “‘IPRN Project of the Year’” was once more very intense, and the quality of the campaigns outstanding. It was very difficult to select the winners from the 15 finalist case studies presented from agencies around the world in Beijing. We sincerely congratulate all of our agency winners and finalists, in particular, our overall winner,” said Luis Gonzalez, president of IPRN.

Founded in 1995, IPRN’s annual conference offers the keenest minds in the industry a platform to understand trends and best practices in various parts of the world and to bring these insights to their clients. The 2018 meeting, themed “Managing a Better Business,” offered numerous panel discussions on the future of PR, video storytelling, international trends and influencer marketing.

“It was exciting to host our global peers in Beijing by our member Blue Focus. With a rapidly changing public relations landscape in both China and the world, the conference served to better equip us to help clients, many of whom are very interested in the China market. For Blue Focus, it was great also to understand better why the world is looking at the PR development in their country and how to combine their innovation in communications and social media with the solid base the industry has reached in the western world,” Gonzalez said.

International Public Relations Network met in Beijing to Discuss Global Public Relations Trends

Maria Verónica Diaz RamosIPRN News, News

The 23th Annual General Meeting of IPRN, organized this year by Chinese member Blue Focus, attracted many of the public relations CEOs, owners and senior practitioners of the IPRN agencies to discuss worldwide PR trends, best practices, learn about the Chinese culture and PR industry, networking and client opportunities.

IPRN’s annual conference offers the keenest minds in the industry a platform to understand trends and best practices in various parts of the world and to bring these insights to their clients. The 2018 meeting, themed “Managing a Better Business”, offered numerous panel discussions on topics ranging from how managing a better business and the future of PR to video storytelling or influencer marketing.

“We’re are thrilled to have had our annual meeting in Beijing and discussing effective public relations practices with our Chinese colleagues and experts. This meeting has provided priceless benefits to our member agencies, but also to our clients, many of whom are very interested in penetrating the China market, and learn about how to handle PR in other parts of the world” said Luis Gonzalez, President and CEO of IPRN.

“We are proud to have had the opportunity to host our global colleagues in Beijing. With a rapidly changing public relations landscape in both China and the world, the successful exchanges at this conference has been very useful to equip us with tools necessary to continue innovating in our industry,” said Athena Wang of Blue Focus, the hosting agency, based in Beijing.

Some of the key moments were the presentations of the “Projects of the Year” awards and the election of the winner; “We Rock Fest”, from the agency Central de Informaçao, from Portugal, the presentation of the Chinese Media and PR Landscape and the structure and way of working of Blue Focus, in their immense headquarter facilities as one of the largest PR agencies in the world, several presentations of expert IPRN member specialists about trends and agency management and the key note presentation of Yin Xiadong, about the future of PR in China.

Luis González Canomanuel, from the agency Alana, in Spain, was reelected unanimously as the President & CEO of the organization for another period of 3 years, after the success in positioning IPRN as one of the largest independent global networks, continue expanding its membership in all 5 continents, with new members in France, Korea, South Africa, Chile, Saudi Arabia, the Czech Republic, Italy, etc., and making members more active in the life and leadership of the organization committees, working groups and regions to continue developing and growing IPRN.

Members also elected Pawel Bylicki, of the agency Public Dialog, from Poland, as the new Chairman of IPRN for the period 2018-2019, with his main role to organize the 2019 IPRN AGM Congress in Warsaw and inspire the development of the organization. Rodrigo Freitas, from Central de Informaçao, Portugal, was elected also as the new Vice Chairman of the organization for the same period.

IPRN continues dedicated to offering unequalled opportunities for the advancement of knowledge through the exchange of information and experiences with other public relations professionals throughout the world, as the best way to offer their clients the best local knowledge to succeed in international projects and markets.

Moscow-based PR Partner wins new clients

Maria Verónica Diaz RamosIPRN News, News

PR Partner has started cooperation with four new clients: NGENIX, Newtrax, Mildford and Barkli corporation.

NGENIX company is a Russian cloud services provider for protecting and accelerating web resources. PR Partner team will be engaged in PR promotion of the company, including preparation and distribution of the press releases and the initiation of the publications, interviews and expert comments in federal and tech media.

Agency specialists will supply the set of PR Services to Newtrax a professional provider of safety and productivity solutions for the mining industry. This include developing and distributing press releases and initiating publications, interviews and expert materials in the federal and local media.

Milford is a German tea producer. The PR agency will develop and distribute press releases, initiate publications, interviews, contests and expert materials in the federal and local media and will organice cooperation with blog.

Barkli corporation, the leading development company, with a large portfolio of successful projects in the real estate market, which are the benchmark in the deluxe and premium class, has trusted in PR Patner to be engaged in PR promotion of the company, including preparation and distribution of the press releases and initiation of the publications, interviews and expert comments in federal media.

Great news from Redwood Consulting

Maria Verónica Diaz RamosIPRN News, News

Redwood Consulting, the communications, media and public affairs consultancy specialising in UK and international real estate and the built environment, celebrated its 25th birthday recently at the Rumpus Room in the Mondrian Hotel, London. Naturally, the combination of a warm evening, themed cocktails, and the opportunity to pick out the skyscrapers of London from the terrace was too much to resist; a heady combination of property figures, PRs and journalists ensured the evening was a great success.

On the other hand, and coinciding with its 25th anniversary, Redwood Consulting has also achieved important professional sucesses.
One of its clients, Lunson Mitchenall won Retail and Leisure Agency Team of the Year at the Property Week Awards. The prestigious awards ceremony celebrates the very best talent in the property industry, recognising teams, individuals and specific projects. The award entry was prepared and submitted by Redwood. It comes six months after the EG Awards ceremony, at which Lunson Mitchenall scooped an award for “Retail and Leisure Advisor of the Year”.

In addition, Redwood Consulting has been instructed as the retained B2B PR and communications agency for The Lexicon, Bracknell. Opened in September 2017, The Lexicon is a new town centre for Bracknell, formed in a 50:50 joint venture between Legal & General Capital and the Schroder Real Estate Fund, working with Bracknell Forest Council. The development subsequently won two prizes at the Revo Gold Awards in December 2017, claiming the ‘Re: new category for projects that have positively impacted their surrounding environment’, and it was also voted ‘Best of the Best’ across all categories.

Edson Evers listed as one of PR Week’s Top 150 UK Consultancies

Maria Verónica Diaz RamosIPRN News, News

Edson Evers, based in Stafford and one of the longest-running communication businesses in the Midlands, has been included in PR Week’s annual rankings of the Top 150 UK Consultancies for 2018. Edson Evers is one of only four agencies from the Midlands included in the list.

Compiled by PR Week, the UK’s leading trade title for the public relations industry, the ranking forms part of PR Week’s wider Agency Business report. The list takes into account key data, such as revenue, employee headcount and growth.

Managing Director Grace Duggal said: “We are thrilled to be included in PR Week’s Top 150 UK Consultancies list for 2018. Against an uncertain and challenging political and economic climate, we have enjoyed strong and stable performance over the last 12 months, and this looks set to continue going forward.

“It’s our job to help tell an organisation’s story to those that matter, whether it’s influencing a business’ customers or engaging its employees. It’s fantastic to be recognised as one of the UK’s top agencies by PR Week, not to mention one of only four agencies that has been included in the rankings from the Midlands.”

More information:

Purple Media Works and Deceuninck, an excellent association

Maria Verónica Diaz RamosIPRN News, News

The recent association of Purple Media Works with Deceuninck has been remarkable. It was a strong year for the company as they embarked a successful launch event for its esteemed client Deceuninck.

Deceuninck is a Belgium based leading uPVC Profile producers in the World present in more than 90 countries and was eyeing a significant growth in India. It has plans to be in both the projects and retail segment and wanted to expand its business through opening of an experimental store in metro cities meeting the target of controlling the pollution level in the state with healthy and eco friendly interiors.

The challenge was based on the need to position the brand and strengthen the presence in Indian market through the motto “Deceuninck: catering Delhites pollution woes” Purple media works performed a significant role in spreading the image of Deceuninck as a leading uPVC player who marks out India as a key market for global growth. Within the Indian market, the promotion actions were focused on the first store launch, product launch, media mileage, connecting consumer and multi-city release.

Purple media works initiated a strategy for the brand to achieve its target by coming up with one of its kind connect where we got them covered in top print publications & online media and topmost interior and architecture magazines in India. They also involved the influencers’ activity by inviting top notch bloggers to cover the story on their social platform which broadens the brand’s image by reaching almost 312.6 million audiences.

Purple media works also connected the consumer and gave the brand a vast media mileage via formal multi-city launch apart from Delhi, Ludhiana and Hyderabad.
Purple media works take great pride that it just not have only connected with the consumer but have also connected the brand with more than 200+ architecture, Influencers, and Interior designers who collaborated with us and the brand Deceuninck.

A sparkling start to 2018 for B2B specialists McOnie

Maria Verónica Diaz RamosIPRN News, News

The McOnie team have had an exceedingly positive start to the year. In just four months the team have been successful in achieving some major client wins that will help the agency achieve its business growth ambitions for 2018.

Life at McOnie has been nothing short of busy and as a result of the hard work and dedication, the agency has welcomed four shiny new clients into its enviable list. These include: Halma, a global leader in specialist safety, health and environmental technologies; Mainmark, Australian Ground Engineering Specialists; KYMIRA Sport, the world’s leading producer of performance and recovery enhancing infrared sportswear; and SafeStart, providers of an advanced safety awareness and skills development programme that aims to help people avoid unintentional mistakes that could lead to accident and injury.

The agency undertook a rebrand at the end of 2017 with the aim of reinvigorating its image and the new look is really helping attract new and exciting clients. To celebrate this success, the team spent an evening enjoying fizz and food, raising a glass to the hard work and perseverance that has helped the agency prosper, whilst maintaining the positive spirit ahead of what looks like another fantastic year for the agency.

Google Updates July 2018 – Speed will impress By Hannah Horton, Edson Evers

Maria Verónica Diaz RamosIPRN News, News

Speed isn’t always something to boast about (just ask Keanu Reeves), but in the digital sphere it most certainly is. In July this year, Google will be rolling out an update that will see page speed become a ranking factor in mobile search results.

This announcement doesn’t come as much of a surprise, as site and page speed have been factors in the desktop algorithm for quite some time. Alongside the fact that mobile is the interface of choice for internet usage across many industries, you can understand what’s driving Google to make the update.

So, how can you prepare for this change? It will only impact the slowest pages as Google will apply the same standard to all, so don’t worry – you don’t need to go and overhaul your entire website (unless of course every page is slow to load!) However, you should be analysing your pages and considering user experience, especially on your slowest loading pages.

Here’s some Top Tips for improving mobile page speed. You might need a helping hand from a developer to achieve some of the following, but at least you’ll know the questions to ask.

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Comunicación Iberoamericana acquires the QUITO and VALLADOLID accounts

Maria Verónica Diaz RamosIPRN News, News

Comunicación Iberoamericana, the international communication consultant, has won the accounts to manage the communication and marketing of tourism of Quito (Ecuador) and Valladolid (Spain).

Comunicación Iberoamericana will implement the communication and marketing plan of Quito in the Spanish, German and British markets, as well to develop promotional actions directed to the touristic industry and final consumer. The main objectives are to increase the length of stay, expenditure and arrivals from European tourists, and to position Quito as a relevant international destination.

Diego Barceló, President of Comunicación Iberoamericana CEO, declared “We are very proud to increase our portfolio of LatinAmerican clients. Year after year more Tourism organizations trust on us for representing them in the European market, and it is an honor for us working now in Quito´s promotion, a destination with an enormous potential for European tourists”.

Comunicación Iberoamericana will also promote and commercialize Valladolid MICE product to position the city as the key reference in this nich in the Spanish market. The company will be in charge of interacting with the most important members of the MICE touristic industry, mainly from Madrid, Barcelona, Valencia and Bilbao, in order to achieve these goals, and will promote Valladolid as a MICE destination through its attributes: Modern infrastructure with enough space to host 2.000 people, Privilege location, a huge gastronomic offer and plenty of activities to complement the organization of incentives, congress and conventions.

IPRN in the World Public Relations Forum in Oslo

Maria Verónica Diaz RamosIPRN News, News

The World Public Relations Forum has become the main PR event of the industry, combining a high level group of academic and practitioner leaders from all over the world. Organized this year by the Norwegian Association of Communication, under the guidance of the Global Alliance for Public Relations, it was held in Oslo from the 20th-23rd April.

With the aim to archive a new understanding of the use of profit, intelligence and truth in the communication profession in the years to come, the Forum was attended by more than 500 delegates from 44 countries, great speakers and PR global experts.

The communication profession has been in the last years involved in some of the most hotly debated crisis, been connected with some of the most controversial leaders and linked to some of the most breathtaking technologies. It has not been business as usual. Previously, creating value or profit required adding good information and intelligence but now this in under immense strain. Everywhere we have seen scandals with protagonists forced to choose between profit, intelligence and truth: Samsung, VW, Facebook, Cambridge Analytica, Bell Pottinger, Southwest Airlines, Coca-Cola, etc.

According to Luis González, CEO of IPRN: “the speakers and leaders from the global PR community illustrated and proved to the attendants in Oslo that in the future a new understanding of the use of profit, intelligence and truth in the communication profession is not only possible but will be the way to go in the open societies”.

The future of PR was deeply discuss with clear outcomes that showed how strategic communication advisers and senior experts are becoming part of the Corporate Suite in leading corporations and why at the same time marketing communication is repositioned more tactically to align better the communication activities related to products of companies and organizations.
Norway, as the other three Scandinavian countries: Sweden, Denmark and Finland, proved to be the ideal ground to show the world leadership of the region in most rankings that prove why the values searched by the most advanced societies now; truth, transparency, ethics, sustainability, accountability, tolerance, etc., can be found in this countries and are the best way to archive the credibility our imperfect democracies are looking for to answer the demands of citizens around the world.

Luis Gonzalez Canomanuel, from IPRN stands in the photo with Therese Manus, President of the organizing committee and CEO of the Norwegian Association of Communication and Jose Manuel Velasco, Chair of the Global Alliance for Public Relations.

Is Social Media dying? By McOnie Agency

Maria Verónica Diaz RamosIPRN News, News

With the ongoing investigation into the ethical use of Facebook users’ data, it has been revealed that Facebook data of up to 87 million people- 37 million more than previously reported- may have been unethically shared with British political consulting firm, Cambridge Analytica, and misused in the 2016 US election and the Brexit referendum.

The findings exposed in this investigation have caused a global panic, with many people now using social media with caution and in some cases, deleting their online presence.

Social media has continued to cause controversy in the news this week, with reports that JD Weatherspoon has made the decision to remove the chain’s 900 locations from social media platforms, as it has become a ‘waste of time’ for the business.

This has raised a key question for businesses about whether social media is actually beneficial to companies, socially and financially. Here at McOnie, however, we like to focus on the positives and it is important to remember that for B2B businesses, trying to target niche audiences, social media has many benefits and can be a useful tool in helping companies prosper and achieve their PR goals.

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Central de Informação, finalist of the 2018 SABRE Awards EMEA

Maria Verónica Diaz RamosIPRN News, News

Central de Informação is one of the four finalists of the 2018 SABRE Awards EMEA, in the category “Industry Sectors – Transportation and Logistics”, with project We Rock Fest, that we developed last year as a way to celebrate the integration of the Spanish Azkar in the universe of the German Dachser.

The festival involved more than 3 thousand people and toured in two months the cities of Bilbao, Zaragoza, Madrid, Valencia, Sevilla, Porto and Barcelona. This year the SABRE Awards EMEA received more than 2,500 applications, having reached a shortlist of about 200 finalists in more than 80 categories. The winners are announced on 23 May in Amsterdam.

Shortlist here:

Schwan Communications started 2018 with new clients

Maria Verónica Diaz RamosIPRN News, News

Hamburg-based content agency Schwan Communications, who won last year’s POTY Award with their audience-building campaign “MusikImPuls” for the Hamburg Symphonic Orchestra, started into 2018 with four new clients.

Their sectors could not have been more diverse: “Projekt Nachhaltigkeit” is an nationwide sustainability award for projects and initiatives that engage in sustainable development. Schwan Communications serves as lead agency and is in charge of all communication including the handling of the competition as well as media relations and social media.

For “Deutsche Kontinenz Gesellschaft”, a German nonprofit medical organization dealing with incontinence diseases, the agency developed a modern communications strategy with a strong focus on media relations which will be implemented in the upcoming months, strengthening the agency’s expertise in health care.

The company “Radiopark” is a leading supplier for premium Background Music solutions, their clients are the world’s biggest cruise liners, European hotel groups, fashion stores and restaurants. The communications experts from Hamburg will help them with their expansion to the international market.

And last but not least, Schwan Communications engages in start up communication with “Cyberscan”, an IT security company offering impressive new approaches for cyber security. Measures here include a new website, CD and image brochure.