JP│KOM drives Kulzer’s change campaign

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Heraeus Kulzer hired JP│KOM to support them on an important campaign: the leading dental company will become Kulzer as of July 2017. Under the new name, the company will position itself as part of the Mitsui Chemicals Group.

The campaign is based on a corporate story that presents Kulzer as the preferred lifetime partner for dental professionals. In line with their new positioning as a provider of holistic solutions, Kulzer has launched a new corporate design including a new logo.

JP│KOM developed the communications documents (concept, messages, Q&As, press release) and created a Facebook campaign including a landing page for external communications featuring statements from employees and management (www.kulzer.com/webecomekulzer).

And last but not least, JP│KOM handled the PR for the campaign including a press conference prior to the launch of the new brand at the International Dental Show (IDS), the industry’s leading trade show.

The campaign was praised by independent observers such as healthrelations.de. Additional measures such as customer mailings are scheduled for release soon.

The UK: A nation of cooks

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Recent research* from website Great British Chefs has shown that the UK is in fact a nation of cooks, in love with cooking and obsessed with all things foodie.
Cooking has become both a passion and a hobby in the UK with 65% of Brits believing that food is one of the great pleasures in their life and over 50% agreeing that they enjoy talking about food and what they are planning to eat.

With the accessibility of exciting new ingredients, the popularity of food programmes and the ever influential bloggersphere, social media and celebrity endorsed recipe books we’re taking the kitchen by storm, with a whopping 68% claiming they love/enjoy cooking. Interestingly, a further 67% of Brits agree that they like to try new recipes, and 30% are cooking more than five times a week. We’re not shy about our cooking skills too, with only 8% considering themselves to be below average.

You might think that the UK is a nation gripped by the trend for plant based diets but this research concludes we should not all believe the hysteria as only 3% of Brits are, according to the survey, vegan. In fact, a significant 79% of people aren’t cutting out/avoiding any food products.
However, health is at the forefront of people’s food choices with over 55% claiming to be careful about what they are eating and seeking to control their intake of sugar, salt and fat. This supports recent research from Kantar Worldpanel which notes healthy groceries such as avocado and spinach as the fastest selling items last year. Another example includes Pret A Manger, who reported record results driven by their coconut porridge, a healthy alternative to normal porridge using red quinoa, coconut milk and coconut water.

Perhaps the two most interesting points from a brand perspective relate to geography and audience. The survey challenges the traditional presumption that AB consumers are ‘into’ food. The survey notes that there is a core audience prepared to pay for quality and seek out unusual products/artisanal brands but it does not consist of just AB/high income earners. In addition, as you might expect, London wins as the area most interested in/in love with cooking but the study concludes that more areas in the north love cooking than in the South.

*In March 2017, Great British Chefs conducted a comprehensive survey with 2,007 consumers who were recruited to reflect the UK population (aged 18–74). The same survey was run with the Great British Chefs audience and weighted to reflect the demographics of their website visitors, according to Google Analytics. Together, these two surveys provide a unique insight into the UK’s love affair with food and allows us to understand how our audience compares to the general population. www.greatbritishchefs.com

Katharina Balkmann picks up Germany’s most promising pr talent award

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Katharina Balkmann, consultant at JP|KOM, has won one of Germany’s most prestigious PR awards: she outdid her peers in the German PR association’s yearly “30 under 30” competition to find and foster Germany’s most promising PR talents.

Together with Antonia Meyer, consultant at 365 Sherpas, she impressed the jury with a proposal for encouraging companies to actively participate in socio-political debate by tapping into it in their internal communications.

Public Dialog with Volkswagen Financial Services

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Public Dialog PR agency has started cooperation with Volkswagen Financial Services. The agreement includes strategic consulting corporate communications, content marketing and special events.

Within the agreement Public Dialog is responsible for: media relations consulting, SEO, press office, organization of special events and the creation and distribution of content.

Volkswagen Financial Services is a business division of the Volkswagen AG group which offers financial solutions for all automotive brands of the Volkswagen Group on 51 markets all over the world. The key business fields includes: bank services, leasing, insurances and mobility. It is a merge of modern financial services and products with the traditional automotive business.

Within the brand Volkswagen Financial Services there are three companies: Volkswagen Bank Polska S.A. (banking services),
Volkswagen Leasing GmbH Sp. z o.o. branch in Poland (leasing and mobility) and Volkswagen Serwis Ubezpieczeniowy Sp. z o.o. (insurances).

Comunicación Iberoamericana wins Salamanca Province account

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Comunicación Iberoamericana, the international communication consultant, has won the public tender to manage the communication and advertising services of the Tourism and Heritage Delegation of the Diputación de Salamanca in Spain during two years.

The main challenge of Comunicación Iberoamericana is to improve the brand positioning of this destination in the spanish market and consolidate its image as a multi-product and sustainable destination. In addition, the agency will work to increase the number of travelers visiting the province of Salamanca, as well as their average expenditure and stay.

Comunicación Iberoamericana will focus on the design and implementation of a Communication Plan that will promote all the attractions of this province with a surprising landscape and environmental diversity in its 12,350 km2 of surface, and 362 municipalities, including Salamanca, the capital.

Central de Informação promotes EU’s Entrepreneurship Competition

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Central de Informação has won the public tender for the European Commission Representation in Portugal to promote the “Entrepreneurship Bourse 2017”.
This EU initiative’s aims to discover and identify new entrepreneurs and to stimulate the development of new companies in Portugal. The program comprises three phases, ending the first one, the contest “Elevator Pitch, Ideas that Stand” an open call to submit business ideas, on February 26th.
After hat, the selected candidates will benefit from specific training to develop their business ideas, with the objective of helping them to develop essential business competencies. This training includes also personalized coaching, access to a wide network of partners as well as information about European support programs.
The disclosure of the final winners is scheduled for May 9th, Europa Day. At the same day, the European Commission Representation in Portugal will be opening the applications of the third phase, which the competition “Entrepreneurship Bourse 2017”: the “Canvas – Projects that Stand”.

IPRN: The McOnie Agency and Edson Evers exchange information on blogging and video training

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As the client base at The McOnie Agency grows, we are continually looking to create new and exciting ways for our clients to interact with their audiences. Digital communication, moving images and sharing of information form a large part of any communication programme today and so The McOnie Agency dedicated a day to exchange ideas and improve knowledge in these areas with help from fellow IPRN member, Peter Haddock from Edson Evers.

Our training partnership and information exchange
We started our day by discussing the increasing importance of bloggers and influencers. They provide a ready-made captive audience where clients can launch a new product or idea with a view to not only promoting it, but also gaining valuable feedback and potentially support from the blogger or influencer themselves. Having already established social media channels for its clients and the Agency itself, The McOnie Agency was keen to explore blogger and influencer engagement further and benefit from Peter’s experience that included advice such as the importance of setting up a professional Facebook account. We will also now incorporate video content into our agency’s own PR activities as an opportunity to engage with our clients and promote the work that we have achieved with both trade and regional media, as well as through our social media channels.

In the afternoon we explored the benefits and opportunities that videos can bring to any campaign. The moving image is a very powerful form of communication today and the creation of video content is an evolving science and an area where learning never stops. We investigated video production by producing a video of the training session itself and this enabled us to practice how to set up video recordings to achieve the best sound and visual quality and content.

Communications strategies – next steps
Demonstrating the ‘value’ of PR has traditionally been difficult for agencies. However the digital world provides opportunities for return on investment to be measured. This in turn means that clients are more willing to invest their precious budgets and the more positive results they see, the more budget they find.

Our training and exchange day was interesting and great fun but it also enabled us to open up further discussions with our clients, impressing them with our skillset and ultimately getting commitment to additional budgets.

Schwan Communications wins prestigious PR – award

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Schwan Communications, a Hamburg-based content agency founded in 2015, was awarded the PR Report-Award, one of Germany’s most prestigious PR-Awards. The price was given to Schwan Communications for their achievements in Live- and Event-Communication for their campaign “MusikImPuls” for the Hamburg Symphonic Orchestra (Symphoniker Hamburg). A good start into the new year, which also provides new clients for the agency.

“MusikImPuls” enters the public space with classical music. PopUp-Concerts and Live-Streamings in unusual places such as squares, ships, tunnels or parks create magical moments for by-passers and music-lovers alike. The events take place every month, always on different places, always with new co-operations and for very different target groups. But the concerts don’t only happen in the public sphere, taking good old classical tunes out of their beautiful but often aged concert halls. The campaign takes place in the virtual space, as well – through Facebook Live and Periscope with live-streamings and 360-degree-videos, through video clips, the website and social media. The campaign is hugely successful: More than 800.000 people in Hamburg are reached with every event since September 2015.

“We are so honored and excited about this award”, says CEO Dr. Anna Schwan. “It is a great re-assurance for a young agency like us. It tells us that we need to follow our path – finding great creative ideas and turning complex topics into good stories”.

The future looks bright for Schwan Communications. Several pitches were won in the last months, among others as lead-agency for the Hamburg City Health Study (HCHS) the biggest local health study worldwide, and as content-agency for Hamburg@work, one of the biggest networks for the digital economy in Germany.

The next AGM conference in Moscow was presented in the IPRN european regional meeting celebrated in Berlin

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The next IPRN AGM Conference in Moscow was presented in the IPRN European Regional Meeting celebrated last November in Berlín. The AGM that will be taking place from 17th to 21st June is going to be another great IPRN Congress with a complete and interesting program. PR Partner, the organizer agency, is working hard to make the event a success. The entire official part will be taking place in the conference hall of the Golden Apple Boutique Hotel (chosen for accommodation). During this part several serious topics of significant interest and importance will be covered: for instance, promotion of “troublesome” products, anti-crisis communication, etc. The Project of the Year contest will also take place, as well as the presentation of international PR trends, guest speakers’ reports, and many more. The eventful program also includes visiting of all the greatest places of interest in Moscow: Red Square, the Cathedral of Vassily the Blessed, the Cathedral of Christ the Saviour, Gorky Central Park, TSUM Department Store, etc. The guests will also have a chance to see ballet in the most famous and impressive Russian theatre — the Bolshoy. More information and the instructions for registering at the hotel will be coming in the next months. Please take note in your agendas and save the dates!

The McOnie Agency and Edson Evers exchange information on blogging and video training

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As the client base at The McOnie Agency grows, we are continually looking to create new and exciting ways for our clients to interact with their audiences.  Digital communication, moving images and sharing of information form a large part of any communication programme today and so The McOnie Agency dedicated a day to exchange ideas and improve knowledge in these areas with help from fellow IPRN member, Peter Haddock from Edson Evers.

Our training partnership and information exchange

We started our day by discussing the increasing importance of bloggers and influencers.  They provide a ready-made captive audience where clients can launch a new product or idea with a view to not only promoting it, but also gaining valuable feedback and potentially support from the blogger or influencer themselves. Having already established social media channels for its clients and the Agency itself, The McOnie Agency was keen to explore blogger and influencer engagement further and benefit from Peter’s experience that included advice such as the importance of setting up a professional Facebook account. We will also now incorporate video content into our agency’s own PR activities as an opportunity to engage with our clients and promote the work that we have achieved with both trade and regional media, as well as through our social media channels.

In the afternoon we explored the benefits and opportunities that videos can bring to any campaign.  The moving image is a very powerful form of communication today and the creation of video content is an evolving science and an area where learning never stops.   We investigated video production by producing a video of the training session itself and this enabled us to practice how to set up video recordings to achieve the best sound and visual quality and content.

Communications strategies – next steps

Demonstrating the ‘value’ of PR has traditionally been difficult for agencies.  However the digital world provides opportunities for return on investment to be measured.  This in turn means that clients are more willing to invest their precious budgets and the more positive results they see, the more budget they find.

Our training and exchange day was interesting and great fun but it also enabled us to open up further discussions with our clients, impressing them with our skillset and ultimately getting commitment to additional budgets.

Dialog 2016

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DIALOG 2016 is the first edition of the conference series, which once a year will be a platform for commenting results of regularly conducted researches on various areas of corporate communication.

The aim of the conference is to support the professionalization of this discipline in Poland, the approximation of its characteristics, upcoming trends and challenges. This is meeting of practitioners and experts from many industries, who in one place have the opportunity to exchange experiences, best practices and for networking. The organizer of the event and the author of the study is Public Dialog, a consulting company offering a wide range of effective solutions in the area of corporate communication.

To read more and to download the full report, please click here: www.komunikacjakorporacyjna.com.pl

Public Dialog has won two silver Stevie® Award

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Public Dialog agency has won two silver statuettes in this year edition of Stevie® Awards competition in categories: Media Relations and Product Launch. The winning project was Ardor Auction – first Polish-based classic cars auction house.

Ardor Auction cooperates with Public Dialog since 2015. Agency’s task was to prepare and implement a strategy to introduce the brand to the market. Public Dialog was responsible for informing the widest possible range of people interested in the area of classic vehicles about the formation of the first in Poland auction house and planned the biggest in Polish history auction of old-timers.

Ardor Auctions is a professional auction house specialized in classic and historical cars. It was created as a response to the needs of the rapidly growing market for car collectors and the need to systematize and professionalization.

More information: http://stevieawards.com/iba/public-relations-awards-winners

New appointments bolster agency’s expertise

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B2B communications specialist, The McOnie Agency, announces three significant appointments that form part of the agency’s three year strategy that has been developed to provide a fully integrated suite of communication services to its clients including digital communication, crisis communication and public affairs.

After two years as advisor to MD, Sarah McOnie, Dr Bill Nichols, former founder of technology communication agency Whiteoaks, has been appointed as Non-Executive Chairman and will continue to provide strategic advice to both the agency and its clients as well as providing counsel for crisis communication.

Luffa Khnom-Ramsden has been appointed as Account Director – Marketing and will spearhead the agency’s enhanced offering including a focus on creative digital and social communication. Having worked at some of the World’s biggest agencies, Luffa brings a wealth of commercial and public sector experience to help the agency move forward with its strategic plans.

Michelle Smithson joins the agency as Account Director – PR and is a senior, strategic PR and communications professional with extensive B2B and B2C experience.  Her last appointment was with the on-line recruitment agency, CV Library, where she set up and ran their PR and Communication Department achieving coverage growth of 1427% with over 1600 clippings in Year One.  This was recognised by the Global Golden Bridge Awards as ‘PR Achievement of the Year’.

“We are very excited about these key appointments that bolster our leadership team” explains Sarah McOnie, founder and MD of The McOnie Agency.  “The communication world is ever changing and it is vital that agencies continue to challenge their clients to ensure they are correctly engaging with their audiences.  You need experts in order to do this effectively and the appointments of Bill, Luffa and Michelle will strengthen our existing expertise so that we can provide a truly holistic approach.”

Redwood makes new hires and promotions as client list grows

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Specialist real estate communications consultancy, Redwood Consulting is celebrating a trio of new client wins with an appointment by asset and development manager, MEPC at Milton Park and to support the launch of the Silverstone Technology Cluster as well as an instruction from TopUp Consultants, the largest independent commercial property software consultancy in EMEA.

  • Redwood will be supporting MEPC’s in-house communications team with an integrated campaign to help cement Milton Park as a business location of choice for both global and start-up science and technology firms as well as logistical and warehouse businesses.
  • MEPC has also appointed Redwood to deliver a media relations and stakeholder engagement programme around the launch of its Silverstone Technology Cluster, on the back of the publication of a new report about the demand from technology businesses in that area.
  • Redwood’s brief for TopUp Consultants will see its team providing strategic consultancy and tactical support for the launch its new commercial property valuation portal (VAP) the property event, MIPIM UK, in October.

The wins come as Redwood hires two more people to join its market-leading team, celebrates the promotion of three existing employees and announces it is currently seeking two more communications specialists to join the business.

Continuing what has already been a successful year, Redwood has welcomed Eleanor Parry as a Senior Account Executive bringing experience developed at corporate and financial PR agencies, where she provided communications support and advice to listed and non-listed companies. Charles Font has also joined the team having spent a year working as an Account Executive at a PR agency in Spain. Meanwhile, Redwood has promoted three employees – Harriet Luff becomes a Senior Account Manager, while Drew McNeill and PJ Appleton rise to Account Managers.

The business growth has set the firm on the hunt for ambitious and enthusiastic account managers; one with a focus on corporate communications and one for public affairs. To apply – please clearly identify the role you wish to be considered for and send your CV and covering letter to Pia Choudhury at pia@redwoodconsulting.co.uk

Lucy Close, Chief Executive, Redwood comments: “We continue to invest in the team, supporting and recognising hard work through promotions, while drawing in the best new talent to be part of our industry-leading team of specialist consultants. This is an exciting time for Redwood, we are working with an enviable roster of clients, and on some of the highest calibre of projects across the UK and internationally.”

About MEPC

MEPC has been a prominent name in UK commercial property for more than 60 years, with an outstanding track record of responsible property management and development of large Business Estates. Throughout our history, we have succeeded in applying the same principles of sustainability to our relationships with our customers, investors, employees and local communities alike. The result is value that everyone can share.

About TopUp Consultants

Since 1997 TopUp Consultants has worked within the global real estate industry and is EMEA’s largest independent consultancy offering expert functional and technical services complimented with best-of-breed solutions that are specific to the real estate property and investment management industry. http://www.topupconsultants.co.uk/

Latest News from the IPRN

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A large group of European Members met in Berlin on the 4th of November for the first IPRN Regional Conference. Attended by 24 delegates, including some new faces, the meeting was a success and gave the opportunity to discuss on-going issues in the network, presentations, best practices and new projects from members. I want to thank Nuray Gueler, one of our new German members, for helping in the organisation of the event that took place in the Movenpick Hotel Berlin, one of Primo’s PR clients. Many members extended their stay to enjoy a few days enjoying the German capital and seeing how it continues to develop and grow.

I presented the result of the IPRN survey that took places at the Bordeaux Conference this year with interesting results that showed that the top main reasons to be in the IPRN are:

  1. Reputation for the member agencies.
  2. Opportunities for Business Development.
  3. Learning from Others and
  4. International Connections.

Participants had the opportunity to see the first layouts and pages of the new IPRN website that is under development and it was very well accepted as a major step forward to the actual site. It shows IPRN better as a global organisation, reinforces the strong local knowledge of our members and the people and expertise behind our agencies and consultancies.

Our chair, Inna Alexeeva, from PR Partner, Russia, presented the proposal of the agenda for the next AGM / Conference that will take place from the 17th till the 21st of June in Moscow. Several possible topics for best practices and items of the agenda were discussed as well as some hotel proposals. More info will come from Inna and her team soon.

Redwood CEO addresses women in leadership

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Redwood’s CEO Lucy Close, a highly respected and experienced Leadership Coach, addressed an audience of over 500 executives from across the US financial sector on leadership theory and practice at the AICPA Women’s Global Leadership Summit in Boston.

Entitled ‘Politics with a lower case ‘p’’, Lucy’s one hour seminar focused on developing leadership identity and how to successfully manage both career and life with sophisticated political skills.

In the context of women in leadership, Lucy spoke on universally applicable techniques that address the multifaceted behavioural systems facing all executives in industry today. The interactive seminar was informed by academic theory and real life case studies, enabling participants to challenge perceptions about their own behaviours in real time, as well as providing tools on navigating differing organisational models.

Lucy was invited to speak in her capacity as owner of The Close Partnership, which specialises in the development of leaders, managers and their teams. The Close Partnership works in coordination with Redwood to offer clients comprehensive professional training and coaching.

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Luxembourg’s new ‘Signature’ co-signed by IPRN member Binsfeld

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As a central piece of the country’s nation-branding process initiated in 2013, Luxembourg’s new ‘Signature’ was unveiled to the public on October 10. This new visual identity is signed by the Luxembourgish communication and branding agencies Binsfeld and VidaleGloesener, who would like to thank again the IPRN agencies consulted for their precious help on the international assessment of the Signature during its development.

The nation-branding process

The Signature results from a participatory and “bottom-up” process, which, from the start, involved numerous actors from the private and public sectors. In a first step, the “country profile” of Luxembourg was determined in accordance with scientific methods by a research institute and a communication agency. Reliability, dynamism and openness crystallised as the three core strengths or values of the ‘Luxembourg’ brand, giving the country the profile of an ‘ally’, accompanied by the brand promise of going ‘further together’.

In a second step, a ‘Creathon’ (in a way a marathon of creativity) was organised in order to properly express the country’s profile as defined. Beyond communication and design professionals, a variety of people like artists, journalists, historians, cinematographers, entrepreneurs, consultants, young talents and many others came together and developed number of ideas to give expressions to the country’s values and profile. These ideas provided the briefing for the call for tenders. Binsfeld partnered up with VidaleGloesener, a full design agency, to take part and eventually win the call. Building on the concept of the ‘X-Factor’ produced during the Creathon, both agencies strived to come up with a strong visual identity for Luxembourg authentically reflecting its strengths and communicating the opportunities it holds.

The third phase of the process is promotional and has started with the presentation of the Signature. To start with, the Signature can already be seen conveying its message on strategically chosen spots, namely Luxair aircrafts, the train stations of Luxembourg City and Belval University just like in the ‘Luxembourg House – Concept Store’, a window for Luxembourgish quality products in the heart of the capital.

‘Luxembourg’s Signature’

As to ‘Luxembourg’s Signature’ itself, it is conceived as the country’s shared signature and consists of the symbol X, the lettering “Luxembourg” and the Invitation ‘Let’s make it happen’. A signature is unmistakeable and communicates a clear statement: ‘This is what I stand for’. The stories and personalities of its people as well as its social development constitute Luxembourg’s unique character and define its shared values: reliability, dynamism and openness.

As a central element, the symbol X stands for what makes Luxembourg special:
– its openness and the ability to bring people together in such a way that reliable connections and new ideas can develop within this dynamism; and
– the diversity of the possibilities that the country offers to all inhabitants, visitors and partners in a stable environment.
The X is made of four red and blue arrows, whose double alignment underlines the mutual exchange.

The invitation ‘Let’s make it happen’ is addressed to each and everyone, inviting them to use the many possibilities offered by our country for both their own and the shared successes. ‘Let’s make it happen’ reflects the values of our country while keeping the invitation open and thus allowing everyone to feel concerned by it.

The two elements of the symbol X and the invitation complement each other and communicate as ‘Luxembourg’s Signature’ the promise for which the country stands: moving forward together.

Luxembourg’s Signature lives through its applications. The examples shown here are just the start and the more diverse these become, the stronger their impact, both in Luxembourg and abroad. Everyone wishing to be an ambassador for our country can leave their mark on an unmistakeable and strong overall image through the interaction of all applications.

B2B social media: Falling behind or just different?

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BY EMILY / MCONIE AGENCY

We take a look some B2B social media campaigns that have really made a splash amid claims that B2B is falling behind in the social media stakes.

What is Social Media Week?

In its 8th year, Social Media Week is a news platform and worldwide conference that brings together leading brands to curate and share insights into how social media and technology are changing business, society and culture around the world. Spanning across B2B and B2C, social media is undoubtedly a targeted and measureable way of reaching the key audiences for any sector, be it on Twitter, Facebook, Instagram or Snapchat to name a few. Social media pitches company against company so it is easy to make comparisons between the success of social media presence for the B2B and B2C markets.

Is B2B social media falling behind?

According to an article recently published on adweek.com, the fact that Facebook’s most influential brands of 2016 so far are all in the B2C space suggests that B2B brands are falling short, despite 88% of the B2B market using Facebook—just 8% less than the B2C market. However, with B2B often targeting far more niche markets, for example our specialisms at The McOnie Agency, safety, occupational health, security, facilities and emergency services, is it possible for a B2B company to compete?

Tippex –original PR ideas

Tippex is a simple product that reaches out to the individual school student just as much as it reaches the largest offices so when it came to developing a successful social media campaign, the company decided to blur the lines between B2B and B2C. Launched on YouTube, the Tippex, ‘Hunter Shoots a Bear’ viral video shows a hunter faced with a bear he is expected to shoot. The hunter then has a change of heart, reaches outside of the video to a Tippex advert where he grabs the TippEx Pocket Mouse and erases the word ‘shoots’ from the video. Viewers can then replace the word with another word of their choice and the resulting scenario then plays out before them.

The results: one Tweet per second in the first 10 hours, and one million views after 36 hours. Brand positioning increased by 100% and sales were up by 30% compared to the same time the previous year.

Jobsite – hijacking existing marketing campaigns

Faced with negative feedback from young job seekers about the state of job website advertising on TV, Jobsite turned to social media where it developed a parody video called ‘The Advantage’ based on BBC’s The Apprentice to promote their ‘Real Jobs for Real People’ message and their competition to win a job interview package. However, a further part of the brand’s success came from it taking over existing popular brands, including interacting on Twitter about David Moyes’ poor performance as Manchester United’s manger. Jobsite tweeted a timely picture of David Moyes following Manchester United’s 3-1 defeat to Chelsea with the caption: “Another tough week at work, David? Win a total career makeover “. The results: more than 740,000 views of ‘The Advantage’ video and 53,255 visits to the dedicated ‘The Advantage’ microsite. 22% increase in Facebook fans over the first two weeks and a four-fold increase in engagement levels. 11,210 competition entries and 35,079 Facebook interactions.

Is B2B social media really falling behind or is it just different?

As Tippex and Jobsite have proven, B2B social media is clearly achieving in the ways it needs to so it seems unfair to compare it unfavourably to B2C, but what do our resident Agency social media experts think? …

Ask the experts

Luffa Khnom-Ramsden, Account Director at The McOnie Agency said: “It’s all about reaching your audience at the optimal moments when they are most likely to engage with your message. If B2B communications are failing through Social media, we have to ask the question, is this the right vehicle to be using to reach them with a work related message? For example, when the B2B reader is out with friends and they tweet or Facebook a photo, it is unlikely that they will want to receive an update about the latest risk management whitepaper. The key is to find the right place and at the right time to create effective communications.”

Charlotte Hutchins, Junior Account Executive at The McOnie Agency said: “B2C has a classic application when it comes to social media; instantaneous, reactive, casual, attributes that consumer audiences demand. When it comes to social media marketing for B2B, the focus is generally more professional, factual, not looking to create a reaction or gain a response but to implant accurate information.”

Charlotte continued: “There are three social networks predominately used for B2B marketers, Facebook, Twitter, LinkedIn – mediums that leverage content distribution as well as engagement. B2B tends to cater to industry workers and professionals therefore Snapchat-ing relentlessly or Boomerang-ing on Instagram just would not make sense. The message would be lost. For social media it’s about knowing your audience and what they respond to. B2B brands are not falling behind, they just do not have the same goals and metrics.”

Redwood makes new hires and promotions as client list grows

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Specialist real estate communications consultancy, Redwood Consulting is celebrating a trio of new client wins with an appointment by asset and development manager, MEPC at Milton Park and to support the launch of the Silverstone Technology Cluster as well as an instruction from TopUp Consultants, the largest independent commercial property software consultancy in EMEA.

  • Redwood will be supporting MEPC’s in-house communications team with an integrated campaign to help cement Milton Park as a business location of choice for both global and start-up science and technology firms as well as logistical and warehouse businesses.
  • MEPC has also appointed Redwood to deliver a media relations and stakeholder engagement programme around the launch of its Silverstone Technology Cluster, on the back of the publication of a new report about the demand from technology businesses in that area.
  • Redwood’s brief for TopUp Consultants will see its team providing strategic consultancy and tactical support for the launch its new commercial property valuation portal (VAP) the property event, MIPIM UK, in October.

The wins come as Redwood hires two more people to join its market-leading team, celebrates the promotion of three existing employees and announces it is currently seeking two more communications specialists to join the business.

Continuing what has already been a successful year, Redwood has welcomed Eleanor Parry as a Senior Account Executive bringing experience developed at corporate and financial PR agencies, where she provided communications support and advice to listed and non-listed companies. Charles Font has also joined the team having spent a year working as an Account Executive at a PR agency in Spain. Meanwhile, Redwood has promoted three employees – Harriet Luff becomes a Senior Account Manager, while Drew McNeill and PJ Appleton rise to Account Managers.

The business growth has set the firm on the hunt for ambitious and enthusiastic account managers; one with a focus on corporate communications and one for public affairs. To apply – please clearly identify the role you wish to be considered for and send your CV and covering letter to Pia Choudhury at pia@redwoodconsulting.co.uk

Lucy Close, Chief Executive, Redwood comments: “We continue to invest in the team, supporting and recognising hard work through promotions, while drawing in the best new talent to be part of our industry-leading team of specialist consultants. This is an exciting time for Redwood, we are working with an enviable roster of clients, and on some of the highest calibre of projects across the UK and internationally.”

About MEPC

MEPC has been a prominent name in UK commercial property for more than 60 years, with an outstanding track record of responsible property management and development of large Business Estates. Throughout our history, we have succeeded in applying the same principles of sustainability to our relationships with our customers, investors, employees and local communities alike. The result is value that everyone can share.

About TopUp Consultants

Since 1997 TopUp Consultants has worked within the global real estate industry and is EMEA’s largest independent consultancy offering expert functional and technical services complimented with best-of-breed solutions that are specific to the real estate property and investment management industry. http://www.topupconsultants.co.uk/

Seven PR Firms Join Leading International PR Network (IPRN)

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At its 21st Annual General Meeting (AGM) meeting in Bordeaux, France, the International Public Relations Network (IPRN) expanded its global reach by approving seven new member agencies.

The new firms from India, Portugal, Germany, Italy and the US join a growing number of agencies and consultancies who are already members of IPRN, which was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia and specialized in nearly all the sectors by the volume of clients handled.  The combined fee income of their members exceeds US $200 million providing local knowledge and global reach for all clients who require selective market PR programs.

The Network newest members are: Portugal-based agencies Executive Decisions and Communication (EDC) with offices near Lisbon and Central de Informaçao with headquarters in Porto and office also in Lisbon; Germany-based agencies Primo PR, located in Frankfurt, and Schwan Communications located in Hamburg; Axess PR located in Monza, near Milano, Italy, Purple Media Works, based in Delhi, India, and United States agency Vistra Communications, based in Tampa, Florida.

In addition to networking with international contacts, IPRN’s members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists located throughout the world. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

“IPRN is a vital organization in which members share global insights and capabilities that they can leverage with the local clients looking to do work in a global environment.  We welcome our newest members approved at our recent AGM in France and are excited with the inspiration that our new Russian and very international chairman Inna Alexeeva will bring to the organization,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid.

Proud Moments: PR Campaigns Receive the IPRN annual Awards

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Bordeaux, France, June 2016 — Three public relations firms were honored with awards at the 21stannual meeting of the International Public Relations Network (IPRN) in Bordeaux, France. IPRN is a leading international organization of 40 independent firms representing 28 countries. The organization meets annually to discuss worldwide trends and client interactions.

As part of the conference, best-in-class public relations campaigns from around the world are presented in a finalist session, with one agency winning “Project of the Year” and two receiving honorable mentions for winning the categories B2B and B2C. Ten projects were presented this year as the finalists in Bordeaux from the following countries: Italy, Russia, Britain, Canada, United States and Poland.

The Project of the Year award went to Poland-based agency Public Dialog for client Ardor Auction entitled The First Polish Classic Automotive Auction for the first event of this type celebrated in Poland.

“Competition resulting from the level of professionalism this year was very high, making this victory all the more valuable for our agency,” said Public Dialogue’s CEO Paweł Bylicki, who received the price in a Gala Dinner celebrated in the impressive palace of the Bordeaux city hall.

Category Winners included: In the B2B category, UK-based agency The McOnie Agency for its campaign to raise awareness about the dangers of asbestos-and the life limiting illnesses it can cause entitled: Seizing the moment – Saving Lives for GAAW.  In the B2C category, USA-based agency, JPA Health Communications, for its campaign entitled: Putting the Care in Rare, a program about a rare endocrine disease conducted on behalf of a pharmaceutical company.

“These are distinguished achievements as the winning campaigns are between the best in their countries and face tough competition from across the globe in this final. We congratulate each of our winners, in particular Project of the Year award-winner, Public Dialogue, for their accomplishments,” said Luis Gonzalez, IPRN executive director.

IPRN is one of the world’s largest independent agency networks with members covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australia.

In addition to networking with international contacts, members have access to case studies, resources and local knowledge through its global network of public relations agencies. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

JPA Health Communications Grows Boston Office

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Washington, D.C. and Boston JPA Health Communications, a rapidly growing public relations firm, announced that it moved its Cambridge office to Boston’s Financial District and added two senior level professionals to the team.

The JPA team moved across the Charles River from Harvard Square to a larger office at 15 Broad St., in the heart of downtown Boston. The agency also welcomed David Connolly, an experienced biotech and healthcare corporate communications leader, as a newly appointed senior vice president and Ben Green, a digital strategist with deep experience in health and biotech, as vice president for JPA Labs, the creative and research services arm of JPA.

“After five years of success in Cambridge, we are excited about our move to downtown Boston,” said Ken Deutsch, executive vice president of JPA. “With Ben and Dave joining the team, we look forward to continuing that growth by providing unique insights and creative programming to our clients.”

Connolly brings nearly 15 years of corporate communications, public relations and investor relations experience to the agency. Prior to joining JPA, he was senior vice president at LaVoieHealthScience, where he led teams in providing communications programs for biotech and pharma clients of all sizes, from venture-backed clinical-stage companies to public companies with a commercial product portfolio. Connolly has also held marketing and communications positions at Steward St. Elizabeth’s Medical Center, Beth Israel Deaconess Medical Center and Brigham and Women’s Hospital. He holds a B.A. from the College of the Holy Cross.

Green brings a keen understanding of how digital communications technologies and analytics can be applied for biotech, pharma and health organizations to JPA Labs, with 20 years of experience in both client-side and agency roles, including his recent work with The New England Journal of Medicine and Atlas Venture. Green founded Crossroad Media Innovations, a digital firm focused on delivering data-driven solutions for clients in venture capital, biotech, life sciences and political campaigns. Green holds an M.A. in Campaign Management from George Washington University and an undergraduate degree from Northeastern University.

“Boston has been the hub of biotech for decades fueling growth of the industry locally, nationally and internationally, and JPA is growing our offices to meet the complex communications challenges facing our client base,” said Carrie Jones, principal of JPA. “Both Dave and Ben have key strengths in building teams with a track record for delivering creative, results-driven campaigns, making them a perfect fit for JPA.”

Public Dialog agency has signed a deal with MDD

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Public Dialog agency has signed a deal with MDD, a Polish leading manufacturer of office furniture. Cooperation will mainly cover corporate communication.

Among other agency consultants will be responsible for creation and execution of PR strategy, running press office and strategic consultancy. Deal was signed for a year.

Furniture Factory MDD Sp. o.o. is a Polish company with a nearly 25-year tradition. For many years, it occupies a leading position among the manufacturers in the segment of office furniture. MDD is exporting its products to all European markets, the US, Russia and countries in the Middle East. The among others MDD has cooperated with The Louvre, the White House and The John F. Kennedy Presidential Library and Museum in Boston.

 

Edson Evers put together a video from a major quarrying show

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Edson Evers put together a video from a major quarrying show that was put together on one day at the show to reflect the clients stand and focus on technology and also to promote visitors. https://www.youtube.com/watch?v=0QIsCL7pU74

We used it heavily on Facebook and Twitter. Additional information on this whole project can be seen here. http://www.finningnews.com/hillhead-2016-everything-you-need-to-know/ along with a special edition of the magazine we produced http://www.finningnews.com/finning-news-issue-10/

PR Partner has provided an information support to RICOH-2016 Partner Conference

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RICOH held an annual partner conference in Moscow on the 12 of April, the International Day of Human Space Flight. PR Partner was responsible for inviting journalists of the Russian mass media that cover high tech related news and events. The conference was attended by representatives of CRN, PCWEEK, Computerworld, IT News.

Ricoh was founded in Japan in 1936, and today it is a global company represented in more than 200 countries around the world. Ricoh produces office printing equipment and also specializes on solutions for the commercial printing. These offerings include supplying software that improves productivity and provide data security.

2016 IPRN AGM Conference at Bordeaux, France

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We had a great AGM / Conference at Bordeaux, France, with the highest member’s attendance ever, several new and happy faces and very good organization by our French Partner Passarelles. Her CEO Chantal Carrere-Cuny and all her team did a great job showing us the excellence of her country, the beautiful city of Bordeaux and the French gastronomy and wines.

We reviewed, updated and approved many internal proceedings to make sure the IPRN continues progressing, discussed several important topics, explained the position of the IPRN vs other networks and presented the first Business Plan.

We had nine excellent finalist projects participating in the IPRN Project of the Year. The overall winner was Public Dialog, from Poland, with the presentation from his CEO and leader, Pawel Bylicki about an automotive auction, with category awards going to JPA Health, from the USA and The McOnie Agency, from the UK.

We also agreed to do a one day European regional meeting that will take place the 4th November in Berlin”.

New Chairman – New Members

Seven PR Firms Join Leading International PR Network (IPRN). Inna Alexeeva, Principal at PR Partners, Moscow, Elected as New Chairman

At its 21st Annual General Meeting (AGM) meeting in Bordeaux, France, the International Public Relations Network (IPRN) expanded its global reach by approving seven new member agencies. The new firms from India, Portugal, Germany, Italy and the US join a growing number of agencies and consultancies who are already members of IPRN, which was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia and specialized in nearly all the sectors by the volume of clients handled. The combined fee income of their members exceeds US $200 million providing local knowledge and global reach for all clients who require selective market PR programs.

The Network newest members are: Portugal-based agencies Executive Decisions and Communication (EDC) with offices near Lisbon and Central de Informaçao with headquarters in Porto and office also in Lisbon; Germany-based agencies Primo PR, located in Frankfurt, and Schwan Communications located in Hamburg; Axess PR located in Monza, near Milano, Italy, Purple Media Works, based in Delhi, India, and United States agency Vistra Communications, based in Tampa, Florida.

The IPRN also elected Inna Alexeeva, principal of PR Partner in Moscow, Russia, as the next Chairman, for the period 2016 – 2017. In this role she and her team will be responsible for organizing the 2017 IPRN AGM and Congress to be in June in Moscow. They also elected Athena Wang, from the agency Blue Focus from Beijing, China, as the new vice chairman of the organization for the same period.

Each year, one member hosts the network’s Annual General Meeting and conference attended by all members. The annual meeting is critical for fostering personal, professional and cultural relationships for member businesses. Also to get inspiration from other colleagues and international PR experts.

In addition to networking with international contacts, IPRN’s members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists located throughout the world. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

“IPRN is a vital organization in which members share global insights and capabilities that they can leverage with the local clients looking to do work in a global environment. We welcome our newest members approved at our recent AGM in France and are excited with the inspiration that our new Russian and very international chairman Inna Alexeeva will bring to the organization,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid.

IPRN Staff Exchange Report: 2016 – Searching for the Danish Way

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Phil SlaneyPhil Slaney, Senior Account Manager, Nexus Communications – Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners to share learnings and see what agency specific and broader cultural differences we might be able to adopt to inform the way we work on a day to day basis.

I spent time with two agencies, Traeger Kommunikation, and Kragelund Kommunikation, in Aarhus, Denmark, determined to understand how such a small country has consistently packed such a big punch in terms of influence when it comes to design (more traditionally), and now food, where their top chefs have really driven modern cooking trends, including pickling, fermentation and foraging, not to mention the desire for ultra-local sourcing.

Aarhus, known as The City of Smiles, also felt like a good place to investigate the truth behind Denmark’s famed reputation of a high functioning society that treads a perfect balance between work and home life.

The 4.00 finishes, albeit with slightly earlier start times, local beach and minimal commute may have something to do with this reputation. Or indeed the ready availability of coffee, served strictly black, which is welcome for most PR’s and particularly working parents of young children, such as myself. If that doesn’t work the stand up adjustable desks, which are a legal requirement, definitely help to keep people alert and avoid mid-afternoon energy slumps. However, all jokes aside, there is a high level of respect shown for each other, in and out of the office, that I observed throughout my time there, which seemed to sit at the root of many of the cultural differences and ways of working. At Nexus, we have a team based approach but I wouldn’t say that’s true of UK culture more generally. Of course, I’m speculating but the importance placed on the collective over the individual was clearly apparent during my time in Denmark.

This was often highlighted in small acts, but could be seen more obviously in the tradition of everyone taking the time to share a lunch of Smørrebrød, traditional Nordic open sandwiches, together at 12.00 every day. This was an alien concept for someone like me that is used to dashing out to a local sandwich shop when hunger compels me in-between client calls, but something that I really enjoyed. Great PR, to state the obvious, is about great communication, and this process encourages people to share on a daily basis. Whether conversation is work related or more personal it helps to promote the act of sharing, bonding the team and helping to encourage greater cross agency collaboration and giving voice to more junior members of the team.

In general, everyone I met was also very open and happy to share what they were doing, who they were working with, and even financial details, areas that some UK agencies, if not all, might feel more sensitive about. I was even invited to take an active role in a client meeting, offering genuine insight into their way of working.

The ‘shared’ ethic was emphasised at Traeger, as they share office space with a number of other like-minded agencies, covering communications and packaging design. Even in my short stay I witnessed some of the benefits of this approach, with agencies passing work to others they felt would be better suited to it, or simply asking for advice from those they felt had better knowledge. When you’re busy it can be easy to fall into the trap of working in silos, among those you usually work closely with, and Traeger’s approach really helped to underline the importance of continually sharing, keeping lines of communication open so you’re ready to embrace any insight, ideas and critique that you may not have considered.

This open-ness extends to new business. It was interesting to see that Kragelund also use the dining room to display the status of all of their new business leads, using these visual cues to help keep the whole agency up to speed with what’s happening and, hopefully, sparking inspiration in-between mouthfuls of the delicious sandwiches. Something I’m happy to champion at Nexus now I’m home – the sandwiches and the new business cues! The important thing here is that it sends a clear message that new business is not the sole responsibility of the senior team, or new business team, everyone is collectively encouraged to shape the future of the agency.

Both agencies also draw inspiration from their surroundings. Aarhus is a city built on learning, with a large University and the youngest population in Denmark, not to mention countless museums, and a spectacular new public library on the sea front, and both agencies use this energy in their work.

Kragelund use the rooftop art installation at ARoS, the modern art museum with views across the city, as an off-site location to inspire ideas when they want to escape the office environment, and I can see why. Based in London, with Hyde Park, the V&A, Science and Natural History Museums on our doorstep we’ve done similar but I’ll be visiting more frequently from now on.

In terms of food specific observations, it was great to sample some of the big Nordic food trends first hand – pickling, fermentation and hyper local sourcing – at the fantastic restaurant at the top of ARoS. Meat was also cured, vegetables and herbs grown, and honey produced from the rooftop location.

It was equally interesting browsing the supermarket shelves, where there is a clear demand for local products, made with responsibly sourced ingredients. While there is demand in the UK for similar products, it felt more pronounced in Denmark where people seem to be more receptive to the story of a product, and not as motivated by its price, which is helpful when it comes to PR to say the least. In terms of product innovation, my personal highlight was a premium box of hens eggs, packed with straw. It looked fantastic and while simple it delivered great on-shelf stand-out as it was so far removed from the traditional concept of an egg box.

Both agencies, although different, offered similar lessons and reminders about the fundamentals of good PR, which remain whatever market you operate in. Collaboration, being open to ideas and sharing were at the centre of the office culture, but they were also very hard working, organised and efficient, qualities which helped to promote a relaxed atmosphere where everyone feels comfortable and in control. While I don’t think my short stay quite revealed the secret behind the City of Smiles, the experience was invaluable. Now, more importantly, where can I get myself a good Smørrebrød round here…

Shaping change internationally

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By Martin Michel (JP / COM) – In 2013, the Voith technology group launched one of the biggest change initiatives in its young history, with the aim of safeguarding its long-term competitiveness and growth. The related communications activities, which were supported by JP | KOM, have now been honored with an International German PR Award from the DPRG.

 39,000 staff in more than 200 locations worldwide: How can communications inspire the employees of an organization of this size? With its change project Voith 150+, Voith is showing exactly how.

foto 1 jpcom

BU: The first four-minute mile by Roger Bannister – a key symbolic element of Voith 150+ communications

The project’s name is based on the fact that it will be the company’s 150th anniversary in 2017, while also indicating that the program will run far beyond that. Primarily focused on increasing efficiency and safeguarding the company’s future competitiveness and sustainability, the initiative also aims to create new prospects and opportunities for growth.

Voith 150+ impacts all the company’s departments and functions, encompassing product portfolios, processes, and the corporate culture. The main communications goal was to lay the foundations for the changes ahead and make the entire change process easier for employees worldwide.

The project was officially launched at six regional conferences in October 2013. At the events, 1,500 managers were briefed on the strategic and operational requirements, the goals, and a rough timeline of activities. As part of a top-down process, they then informed staff of the planned changes.

Via group-wide stakeholder mapping, the project leaders then identified which target groups to address and their communication needs. Building on a storyline agreed with group management, the comms team then defined the areas of focus for individual target groups.

The new program’s marketing mix

Detailed planning could then get underway: In order to communicate effectively and reach all employees worldwide, the team used a marketing mix comprising existing information materials and tried-and-trusted channels such as newsletters, the employee magazine, and the intranet. In addition to this, the team developed dedicated tools such as presentations, posters, and videos, translated in up to four different languages. These were used in the second round of regional meetings in 2015.

These conferences were the central element of Voith 150+ and played a crucial role in the initiative’s global communications, with the Voith CEO explaining the strategic and operational background of Voith 150+ to managers. This was then followed by a four-week cascading process. Team leaders were given a toolkit to use as the basis for their 90-minute meetings with staff, featuring:

  • a PowerPoint presentation covering the basic contents of the regional meeting
  • a video message from Voith CEO Dr. Hubert Lienhard on the strategy of Voith 150+
  • an explanatory video on the core elements of the change process and its benefits for staff and the company
  • a poster for discussions on group processes
  • Q&A cards for moderators
  • a Maturity Path as a follow-up to cascading

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BU: PowerPoint presentation with the essential information.

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BU: Explanatory video on Voith 150+.

Using this blend of communications tools, the aim was to address all Voith employees around the world. Commitment, openness and a deep understanding of the storyline on the part of managers formed the basis for ensuring all employees were effectively incorporated into the Voith 150+ change process.

Deeply embedded program

After the regional conferences, attendees were asked to complete an anonymous survey and provide feedback on the strategy, goals, content, and activities of the change process. The results were taken on board when developing subsequent communications. To monitor success, team leaders completed status reports (“Maturity Paths”) on the cascading process, the outcomes of discussions, any questions from employees, and the types of media used.

As highlighted by the positive feedback from staff at the conferences, both the storyline and the need for change as the basis for continued success were well received. Today, the program and its key messages are firmly embedded in the minds of the workforce.

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 BU: The delighted recipients of an International German PR Award on January 22, 2016 in Frankfurt. From left to right: Jörg Pfannenberg (JP | KOM), Markus Woehl, Kristine Adams (Voith), Martin Michel (JP | KOM), and Lars Rosumek (Voith).

PR Partner Continues Promotion od the Project Socialkey Ads

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PR-agency PR Partner continues comprehensive promotion of the project SocialKey Ads, but in terms of the extended subscription service with regard to promotion in the media space of the company DSL. The staff of the PR-agency will initiate comments, interviews and articles, organize issuance of press releases, infographics and results of marketing research of social networks and Internet users, hold a press breakfast for the target media journalists.

In the first year of work, PR Partner specialists were engaged in the promotion of the flagship product of the company Digital Society Laboratory (DSL), a service for managing profiled ads in social networks SocialKey Ads. During this period over 110 publications in business-, startup- ant IT-media were organized. The information about the launch of the platform was supported by online editions “Vedomosti”, vc.ru, cnews.ru. Expert comments, articles and speaker interviews were published on the-village.ru, secretmag.ru, rg.ru, metronews.ru, rusbase.com, therunet.com, cossa.ru, crn.ru and other portals.

Digital Society Laboratory is a Russian company that specializes in conducting sociological and marketing research in social networks and the Internet using innovative techniques of data search, personalization and filtering, founded in 2012.
www.digsolab.ru

SocialKey Ads is an online service for placing profiled ads, that are based on the comprehensive user profile, in Runet social networks: VKontakte, Odnoklassniki, Moy Mir and Facebook. SocialKey Ads is a project of the company DSL, launched in March 2015.
www.socialkey.ru

Exceptional Projects 2016

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CASE STUDIES

EXCEPTIONAL PROJECTS 2016

 

PROJECT: FIRST POLISH CLASSIC AUTOMOTIVE AUCTION

Agency: Public Dialog – Poland / Client: Ardor Auction

Overall winner of the IPRN 2016 Project of the Year

Worldwide, over the last few years classic automobiles market increase in sales by almost 30% each year. In Poland the market is still developed and very specific. Ardor Auctions is the first Poland-based auction house specialized in classic automobiles. The key element of the brand reputation building process was a old-timers auction held in Warsaw. More than 200 professional collectors from Poland and various European countries participated in auction. Agency generated 230 publications. Bids value amounted to 33 vehicles sold for more than 1,216 m USD. After success of first edition, next auctions are planned in 2016.

More info: Public Dialog


PROJECT: SEIZING THE MOMENT – SAVING LIFES

Agency: The McOnie Agency – Great Britain / Client: GAAW

Business to Business Category Winner of the IPRN 2016 Project of the Year

We identified Global Asbestos Awareness Week (GAAW) as an opportunity to raise the profile of some of our clients and their products and services and also to work with Linda Reinstein, a pioneering figure leading the global war against asbestos.   We wanted to reinforce the dangers of working with the deadly substance and highlight the staggering numbers of people dying every day from exposure to it as well as elevating the GAAW initiative. Our work created a global conversation.

More info McOnie Agency


PROJECT: PUTTING THE CARE IN RARE

Agency: JPA Health Communications – USA / Client: Chiasma

Business to Consumer Category Winner of the IPRN 2016 Project of the Year

In support of Chiasma, a biopharmaceutical company working to bring a new oral treatment for acromegaly (a rare pituitary disease), JPA created a multifaceted campaign aimed to engage patients and prompt them to talk to their doctor about new medical options. JPA used elements of digital, social and earned media to reach the key audience with real-life stories anchored by a powerful call to action.


PROJECT: A WORLD RECORD TOWER IN MILANO

Agency: Twister– Italy / Client: Lego
Finalist Business to Consumer of the IPRN 2016 Project of the Year

The event was held during Expo Milan 2015 and it was one of the most visible social media event in summer 2015. It involved a massive participation of media, a very famous testimonial (who risked his life staying suspended at 35 meters) and a long term communication embargo for preparing the surprise. The client invested a lot on this event which has the clear objective to confirm the irreplaceable plastic brick in the mind of the youngest.

More info Twister

 

PROJECT: INTEGRATED MARK / COMM CAMPAING

Agency: PR Partner – Russia / Client: Winx
Finalist Business to Consumer of the IPRN 2016 Project of the Year

PR campaigns in Russia develop according to PR trends of the world. A lot of brands (especially, children’s brands) choose not only standard PR tools, but also non-standard. Classic public relations transform into integrated marketing communications.  So, PR Partner agency should develop and realize PR strategy for Winx, which would not only inform target audience, but also involve them in communication with the brand, promote the main values (friendship, health, education, family and others). PR Partner organized 11 partnerships with different companies (beauty salon’s chain, cooking schools, cinemas, etc) and  9 events for children and parents (in Moscow parks, on  ice-rinks, in museums, etc).

More info PR Partner

 

PROJECT: HOW TO MAKE YOUR CHILD AN INFANT PRODIGY

Agency: Nexus – Great Britain / Client: Equazen
Finalist Business to Consumer of the IPRN 2016 Project of the Year

Equazen was established in 1999 and their mission is to encourage individual health by providing premium grade omega-3 and omega-6 formulations based on lipid science, and backed by strong independant research. Nexus helped Equazen to re-launch a controversial established health care product with positive mind blowing benefits for children.

More info Nexus

 

PROJECT: SKITTIES PAWN SHOP

Agency: Harbinger – Canada / Client: Skitties
Finalist Business to Consumer of the IPRN 2016 Project of the Year

Skittles is one of the top selling candy brands in Canada that is focused primarily on teens.  For this program, the goal was to generate sales and create brand awareness during a very timely period for the confectionary category — the holidays.  To break through all of the messages and clutter targeting our consumer, Skittles needed a BIG IDEA to drive awareness and engagement in an impactful way that resonated with Canadians.  With the insight that you don’t always get what you want during the holidays, the brand created and launched the Skittles Holiday Pawn Shop in downtown Toronto on December 26th, the day after Christmas.  At the Shop, consumers were able to bring their unwanted Christmas gifts in exchange for packs of skittles.  For those who could not personally visit the shop, they were able to complete an online appraisal form instead.

More info Harbinger

 


PROJECT: SARÁ VERA RIPRESA?

Agency: Twister – Italy / Client: JP Morgan
Finalist Business to Business of the IPRN 2016 Project of the Year

One of the most interesting wealth management event targeted to private investors in partnership with Corriere della Sera with the self explained title:  “Sarà vera ripresa?” (It will be true recovery?). The JP morgan road show has a double objective: build and confirm a long term partnership with the personal bankers of the financial networks, while educating and being awared the private investors target about the credibility and respectability of a very famous banking brand. Corriere della Sera is part of the strategy which wants to show the best media, the best testimonials and the best bank.

More info Twister

 

 

PROJECT: BIDDING FOR A STAR BLOGGER

Agency: Edson Evers – Great Britain / Client:  Carterpillar
Finalist Business to Business of the IPRN 2016 Project of the Year

Cat Auction Services is a new channel to market that will help dealers sell used equipment stock, with the solution rolled out across Europe hosted by the Cat dealer in each country. The first European event took place on 20th April 2016.

Due to the USP of the auction service was quite complicated to explain, Edson Evers proposed a paid for partnership with The Digger Man Blog (Nick Drew) to promote the event through his Facebook group of nearly 7,000 members, using video content, supported by blog posts about the auction process and how to buy used equipment.

More info Edson Evers

 

Seven PR Firms Join Leading International PR Network (IPRN)

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Inna Alexeeva, Principal at PR Partners, Moscow, Elected as New Chairman

At its 21st Annual General Meeting (AGM) meeting in Bordeaux, France, the International Public Relations Network (IPRN) expanded its global reach by approving seven new member agencies.  The new firms from India, Portugal, Germany, Italy and the US join a growing number of agencies and consultancies who are already members of IPRN, which was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia and specialized in nearly all the sectors by the volume of clients handled.  The combined fee income of their members exceeds US $200 million providing local knowledge and global reach for all clients who require selective market PR programs.

The Network newest members are: Portugal-based agencies Executive Decisions and Communication (EDC) with offices near Lisbon and Central de Informaçao with headquarters in Porto and office also in Lisbon; Germany-based agencies Primo PR, located in Frankfurt, and Schwan Communications located in Hamburg; Axess PR located in Monza, near Milano, Italy, Purple Media Works, based in Delhi, India, and United States agency Vistra Communications, based in Tampa, Florida.

The IPRN also elected Inna Alexeeva, principal of PR Partner in Moscow, Russia, as the next Chairman, for the period 2016 – 2017. In this role she and her team will be responsible for organizing the 2017 IPRN AGM and Congress to be in June in Moscow.  They also elected Athena Wang, from the agency Blue Focus from Beijing, China, as the new vice chairman of the organization for the same period.

Each year, one member hosts the network’s Annual General Meeting and conference attended by all members. The annual meeting is critical for fostering personal, professional and cultural relationships for member businesses. Also to get inspiration from other colleagues and international PR experts.

In addition to networking with international contacts, IPRN’s members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists located throughout the world. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

“IPRN is a vital organization in which members share global insights and capabilities that they can leverage with the local clients looking to do work in a global environment.  We welcome our newest members approved at our recent AGM in France and are excited with the inspiration that our new Russian and very international chairman Inna Alexeeva will bring to the organization,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicacion Corporativa in Madrid.

International Contact:

Luis Gonzalez
IPRN
+34 629507253
luis.gonzalez@iprn.com

About IPRN

For more information, visit www.IPRN.com

PR Campaigns Receive the IPRN annual Awards

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Bordeaux, France, June 2016 — Three public relations firms were honored with awards at the 21st annual meeting of the International Public Relations Network (IPRN) in Bordeaux, France. IPRN is a leading international organization of 40 independent firms representing 28 countries. The organization meets annually to discuss worldwide trends and client interactions.

As part of the conference, best-in-class public relations campaigns from around the world are presented in a finalist session, with one agency winning “Project of the Year” and two receiving honorable mentions for winning the categories B2B and B2C. Ten projects were presented this year as the finalists in Bordeaux from the following countries: Italy, Russia, Britain, Canada, United States and Poland.

The Project of the Year award went to Poland-based agency Public Dialog for client Ardor Auction entitled The First Polish Classic Automotive Auction for the first event of this type celebrated in Poland.

“Competition resulting from the level of professionalism this year was very high, making this victory all the more valuable for our agency,” said Public Dialogue’s CEO Paweł Bylicki, who received the price in a Gala Dinner celebrated in the impressive palace of the Bordeaux city hall.

Category Winners included: In the B2B category, UK-based agency The McOnie Agency for its campaign to raise awareness about the dangers of asbestos-and the life limiting illnesses it can cause entitled: Seizing the momentSaving Lives for GAAW.  In the B2C category, USA-based agency, JPA Health Communications, for its campaign entitled: Putting the Care in Rare, a program about a rare endocrine disease conducted on behalf of a pharmaceutical company.

“These are distinguished achievements as the winning campaigns are between the best in their countries and face tough competition from across the globe in this final. We congratulate each of our winners, in particular Project of the Year award-winner, Public Dialogue, for their accomplishments,” said Luis Gonzalez, IPRN executive director.

IPRN is one of the world’s largest independent agency networks with members covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australia.

In addition to networking with international contacts, members have access to case studies, resources and local knowledge through its global network of public relations agencies. The goal of membership is to develop close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

About IPRN

IPRN was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia.  The combined fee income of our members exceeds US $200 million with staffing of over 5,000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programs. Every year one of members hosts the network’s Annual General Meeting attended by all members to foster personal, professional and cultural relationships. For more information, visit www.IPRN.com

International Contact:

Luis G. Canomanuel
IPRN
+34 629507253
luis.gonzalez@iprn.com

 

 

How a newsletter became a strategic sales tool

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Best Practice: Henkel’s Raw Materials Facts

Locally adapted content and available in several languages – many communications managers would immediately associate these words with “increased coordination and costs”. Yet Henkel Adhesive Technologies has shown how international content can be published quickly and easily.

Henkel’s Adhesives Raw Materials Facts (RMF) newsletters keep its customers in the packaging industry up to date on the latest trends and developments in international commodity markets, which have a strong influence on the availability and prices of industrial adhesives. Produced as a quarterly PDF, the newsletter also provides sales staff with an extra tool for use during their discussions with customers.

Originally, RMF was produced for the Western and Eastern European regions only. But the need for product-neutral, non-marketing information is even greater in regions such as Asia-Pacific or Latin America. The marketing experts at Henkel Adhesive Technologies identified this need and responded. Depending on the edition, RMF now appears in up to 10 languages: English, German, Chinese, Spanish, French, Italian, Japanese, Korean, Polish, and Russian.

Fewer approvals, faster publication

So what are the processes involved in producing the international newsletter today?

  1. JP│KOM and Henkel agree on the content, sources, and data for the next edition. The agency then produces the relevant articles and graphics in English.
  2. Using the web-to-print system One2Edit, a master document is created in Adobe InDesign. This shows which elements are editable and which are protected and cannot be edited.
  3. Local communications managers from the relevant countries have access to the finalized, partly open document via One2Edit. They decide whether the newsletter will be used in their region and can translate articles or make country-specific amends accordingly. This reduces the time involved in publishing and approvals – and cuts costs.

In line with the “what you see is what you get” principle, the file is edited directly online. Knowledge of InDesign is not required, nor is the local installation of software programs.

Relevance: a recipe for success

While the newsletter’s reach has increased significantly thanks to its international use in several languages, its focus has remained on the highly factual coverage of the latest raw materials news. Although its detailed information and technical language/look and feel may not seem like a recipe for success at first glance, these are exactly the things that have brought the most value to individual countries. As Jenna Koenneke, Marketing Manager for Industrial Adhesives Europe at Henkel, explains: “With RMF we are boosting the credibility of both our business unit and our sales staff.”

Web-to-print systems such as One2Edit are ideal for coordinated publications that need to be translated for international distribution, or where minimal changes are required. Content publishing systems like WoodWing feature collaboration functions which allow communications professionals to manage complex editorial and approval processes involving multiple int

The challenges facing marketing directors: i3dMarketing report

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Just one in ten marketing directors considers their Company allocates sufficient resources to their digital strategy.

Unveiled in Madrid and Barcelona, this study analyses corporate digital challenges in sectors such as leisure, sports, textiles and fashion, health, transport, tourism, distribution, technology and telecommunications, insurance, consultancy and banking.

  • Digital marketing´s budget will increase by an average of 10% in 2016.
  • Just 1 in 3 marketing directors believe their Board of Directors is sufficiently involved in their corporate digital strategy
  • í3D is in this first wave with 40%

Evercom, the communication and digital strategy consultancy, the Spanish marketing association and the market research company GfK, have produced the first study which measures the digital transformation of companies operating in Spain from the marketing directors point of view.

The report “í3D marketing directors´ digital challenges” has been put together according to 4 main subheadings: digital activity, investment in actual digital marketing, expectations and attitudes.

The average of these 4 subindices is 40.3%, proving there is still plenty of room for improvement in the development of digital transformation within companies.

The digital gap and leading sectors

When asked about the ideal investment split between on and offline marketing, marketing directors believed it should be 51.1% and 49.5% respectively.

However, in reality, investment in traditional marketing is 62.2% as opposed to 37.8% in digital marketing, 12.7% less.

The technology/telecoms, banking and insurance sectors believe they are above the rest of the market in their development of digital marketing. Other sectors such as transport/tourism, consumerism and health believe they are still a long way from reaching their optimum levels.

Leadership

One of the main findings from the study, indicates that it is the marketing departments who are leading their companies digital transformation. As a result, and according to Pedro Aguilas, vice president of the Spanish marketing association “the marketing director is leading the digital transformation, taking on new roles and many challenges”.

In terms of the marketing directors´attitudes, the study reveals some of the assertions that these professionals have made over the digital challenges. It highlights the fact that 89% consider the resources allocated corporately to their digital strategy are “insufficient”.

In terms of the Board of Directors´implication in their corporate digital strategy , it is significant that only one in three of the marketing directors consulted believe they are sufficiently involved in the process.

However, there is a change in trend, especially among marketing directors. As Javier Gómez, director of brand studies and client experience of GfK in Spain states, “if two years ago the marketing directors admitted having certain doubts about their relationship with the digitalization process of companies, the study now proves that not only are they sure and interested, but they see it as a challenge they are excited about”.

Future, prospects and tools

With regards to this year´s investment and growth expectations compared to 2015, it should be noted that 81% of the marketing directors that were interviewed, considered their digital marketing activity would increase “a little” (56%) or considerably (25%), specifically, an average of 10% in comparison to the previous year. The banking sector is where the provision will increase the most with 11.4%.

In another section of the study, the marketing directors were asked about the digital tools they currently use in their companies. The list of 19 different proposals varied from the most basic, such as for example, their web page to SEO positioning, taking CRM, big data or new applications into consideration as the augmented reality. The replies indicate that on average 11 are used. The interviewees consider themselves in the midst of an “important” digitalization process but admit there is still a long way to go in order to attain a better positioning in the implementation of the innovative tools. In addition, 3 out of 4 people consulted no longer conceive working without CRM platforms (models based on relationship management and client satisfaction) and over half have mobile applications.

About the study

The study was drawn up by consulting 139 marketing directors and assistant marketing directors about the digital challenges facing their companies in the leisure, sports, textiles and fashion, health, transport, tourism, distribution, technology and telecommunications, insurance, consultancy and banking. Following the first study, this corporate transformation process will be measured year on year.

Cultural sensitivity: a key success factor on Twitter

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By Katharina Balkmann

How can I communicate effectively when my target groups come from a variety of cultures? For communications professionals, globalization is increasingly posing this challenge – especially when it comes to online communication channels such as Twitter.

The globalization of the world economy is primarily being driven by the Internet, which allows communications beyond the limits of space or time. International companies are tasked with establishing a consistent global image and strengthening their relationships with stakeholders in all their key target markets. Yet the demographics have changed: Whereas the communications arena was once filled with homogenous, national groups, in the digital age companies face a heterogeneous and diverse global population. Not only in terms of nationality, but also in terms of cultural imprint, which is of particular importance in communications.

It seems reasonable to assume that this is because communication is bound by culture. We all know of examples where gestures and words are interpreted differently in different cultures. While in Germany it would be unpleasant, yet acceptable, for a superior to reprimand an employee in front of their coworkers, in China this would be a huge affront and the ultimate humiliation. But where did this different interpretation come from? It originates from the values embedded in all individuals of a specific culture. They shape our thoughts, perceptions, and, ultimately, our actions. So it is only natural that our cultural imprint also has a significant impact on how we communicate.

What applies to cross-cultural communications between individuals may also be true of international corporate communications: Since people with a specific cultural imprint are responsible for the communications of international companies, we can assume that cultural idiosyncrasies also influence their work and communications activities. To explore this more closely, 7,506 tweets from 28 companies in 10 countries (Australia, Brazil, Germany, England, France, Hong Kong, Japan, Singapore, South Africa, and USA) were examined as part of a pilot study. The study took Geert Hofstede’s five cultural dimensions as its basis.

Geert Hofstede’s five cultural dimensions

  • Power distance index describes the unequal distribution of power and the extent to which less powerful members of society accept this.
  • Individualism vs. collectivism defines the underlying relationship between individuals and groups in societies.
  • Uncertainty avoidance index describes how a society deals with ambiguous or uncertain (future) situations.
  • Masculinity vs. femininity is the degree to which certain gender-specific values prevail in a society.
  • Long-term orientation is the extent to which traits such as persistence and perseverance are key features of a society’s people.

The results: In four of the five cultural dimensions, the tweets indicated the cultural imprint of the communicator’s native country. No evidence could be found for the power distance index dimension. For the dimensions individualism vs. collectivism and uncertainty avoidance index, the following tweets showed differences in form and content.

Individualism vs. collectivism

In tweets from individualistic cultures such as the US and Australia, it is clear that a person’s self-image is defined by their own sense of identity and not by external factors. Individuals are the clear focus.

  • Your #Walmart is a remarkable company, and it’s because of every one of you. – Holley#WMTshares
    (Walmart Stores)
  • Noble Laureate Dr. Heinrich Rohrer, IBM Fellow who opened the door to nanotechnology, dies at 79.
    (IBM)
  • Spark and ambition helped Wattrix Electrical founder, Adam Farrugia, wire his #business for success.
    (Commonwealth Bank)
  • Multiple job vacancies for talented individuals across Westpac in the ACT.
    (Westpac Banking)
  • From Navy pilot to GE financial analyst, watch the inspiring story of Melissa Fay […] (General Electric)
  • Passion inspires a Sydney-based cookie lover to become an #entrepreneur […] (Commonwealth Bank) 

By comparison, social groups seem to be at the heart of tweets from collectivistic cultures such as Singapore or Brazil with the focus on aspects such as family, neighbors, or other interpersonal relationships. And that’s not only at a personal level; in business too, success should be based on alliances and partnerships rather than going it alone.

  • TGIF all! Today is “Eat With Your Family Day”. Enjoy your time with your family!
    (Singapore communications)
  • Nominations for this year’s Good Neighbour Award are now open! Win up to $500 in vouchers and a trophy.
    (Singapore Press)
  • Vale invests in the sharing of knowledge through activities such as its Exchange Program with Mitusi.
    (Vale) 

Uncertainty avoidance index (UAI)

Tweets from countries with a strong UAI, such as France or Brazil, allow conclusions to be drawn about the perceived uncertainties of life. Established structures are intended to meet the demand for clarity and the deployment of automated technological solutions, and ensure that everything goes according to plan.

  • We’ve installed 400 sensors at various points throughout Porto de Tubarão to follow our operations even more closely!
    (Vale)
  •  Are you safe from the many things that could go wrong when designing and #manufacturing a product?
    (Schneider Electric)

In contrast, tweets from the USA and England – cultures with a weak UAI – show hardly a trace of uncertainty or fear. Innovations are welcome and there is huge demand for solutions which aim to revolutionize the world.

  • The only thing separating you from #science should be a pair of protective goggles.
    (General Electric)
  • From science fiction to science fact, the #driverless #car has come a long way.
    (General Electric)
  • Highlights of IBM’s ~67,000 patents over last 2 decades [infographic] (IBM)
  • Could future medicines be based on electrical impulses? We think so, and we`re going to find out how #bioelectronics
    (GSK)
  • Finding the unexpected: how research into cardiovascular disease uncovered a genetic switch in a rare cancer.
    (GSK)

The results of this pilot study are undoubtedly a snapshot. With the development of technologies such as the Internet enabling truly global corporate communications, it is astonishing that there are (still) such enormous cultural differences in the tweets of international companies.

 International corporate communications revisited

Although the audience for international corporate communications is more heterogeneous than ever before, international firms have not yet fully adapted to these changes. Tweets, which reach a global audience via corporate Twitter channels, still reflect the cultural imprints of the senders – and in the long term, this could cause acceptance issues with different cultures.

To optimize their Twitter communications, international companies have a number of options:

  • Invest in country-specific Twitter channels. This allows cultural imprints to be retained, without causing problems for target groups in other countries.
  • A global corporate Twitter channel is a must, and the secret to its success lies in tweet composition.
  • Within the communications departments of international firms, a certain sensitivity is required to ensure that tweets work on a cultural level as well as a contextual one.
  • Cultural aspects should be considered early on when planning a Twitter presence, so that the entire spectrum of cultural differences can be addressed.

For all these reasons, our recommendation would be a combination of local and global channels: country-specific Twitter accounts support more culture-specific communications, while a global account covers broader topics and serves diverse cultures. In doing so, cultural sensitivity can become a success factor on Twitter.

(In a cross-cultural study, Katharina Balkmann (Junior Consultant at JP|KOM) and Prof. Dr. Christoph Moss (Professor for Journalism and Media Management at BiTS Iserlohn) examined 7,506 tweets by 28 international companies, looking at the cultural imprint of the countries they are from. The study was featured in “Handbuch Sprache in der Wirtschaft” (De Gruyter publishers) in 2015).

PR Partner organized Press Lunch for Check Point Software Technologies

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On the 22 of April Check Point, the largest pure-play security vendor globally, presented the business results 2015 and strategy for 2016 to journalists. The PR Partner team organized a press meeting and was responsible for the development of creative concept, interaction with contractors, journalists invitation, preparation of materials for the media. The meeting was held in the format of a press lunch in a cozy restaurant Beefsteak in the heart of old Moscow.

The journalists from leading IT and business media attended the event: TASS, Interfax, ComNews, TheRunet, Hacker, Open Systems, Intelligent terprise, BYTE, Anti-Malware, CHIP, and others. Spokespersons’ keynotes were accompanied by a lot of questions from the media, and after the official part the journalists had a chance to talk with Check Point representatives.

The event was held in a smart and pleasant atmosphere, the business part of the meeting ended with a lunch and discussion on the topic of information security market trends. After the end of press lunch PR Partner team conducted follow up and provided Check Point’s comments and materials to the journalists.

Ex-Fever MD Frankie Oliver appointed as new MD of Nexus Communications

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Plans for a new brand launch and future acquisitions also announced

12th May, 2016:  Frankie Oliver, former joint MD of award-winning consumer agency, Fever has joined Nexus Communications as MD.  Frankie will lead an aggressive new growth strategy for the company that will see her creating a new integrated consumer communications brand, which will launch in the Autumn.

Nexus will continue to operate in health, nutrition and food PR where it has established itself as a key player with clients such as the British Lion Eggs, Bausch & Lomb, Deep Heat and McCain.  The new agency brand will capitalise on integrated communications briefs.

Frankie will join the Nexus Communications board which is chaired by Jonathan Choat who founded the business in 1998 and includes Board Directors Nicky Smith, who heads up the businesses fast growing consumer health practice, Kevin Coles who heads up the business’s market leading food and issues management practice and Finance Director, Lesley Gilbert. The board is further supported by Amanda Cryer, Client Services Director.

Over the coming months Frankie will set about drafting in some of the industry’s best talent across planning, creative, digital, media and client services as well as setting up a new content arm.   Together with the Nexus board she will also look to acquire businesses that align with the new growth strategy.

Frankie Oliver, Nexus Managing Director said: “I’m thrilled to have joined Nexus. Not only does it have an incredibly strong business successfully built up over the last 20 years, it also has significant and commendable ambition to grow and compete through-the-line.    The PR agency model is evolving beyond all recognition and our strategy will enable us to credibly win integrated work.’

Jonathan Choat, Nexus Chairman said:   “Nexus has established itself as a specialist agency that truly understands the food and health sector.   The launch of our new integrated communications brand means we will now be able to deliver real breadth as well as depth to our client’s communications campaigns.  We are incredibly pleased that Frankie has joined the business to lead this strategy.  Not only does she have a brilliant track record, she has a compelling future vision of the communications industry that is both exciting and infectious. We need to be much more vivid, and Frankie Oliver is nothing if not vivid.”

About Nexus

Nexus is an award winning communications agency with a strong heritage in food and health.  The business, which delivers an annual revenue of £2.3 million, has key clients that include the British Lion Eggs, Deep Heat and Deep Freeze from Mentholatum and Bausch & Lomb to name but a few.

About Frankie Oliver

Frankie Oliver, who this month celebrates her 21st Anniversary in PR, is an adept brand communications specialist who has helped grow a number of PR businesses including Larkspur (now Citizen) (1997-2000) and Trimedia (now Grayling) (2000-2007). She joined Nelson Bostock Communications in 2007 after which she co-founded and launched Fever in 2010. Frankie co-led Fever as joint MD to be a £4million revenue business in just 5 years.    Frankie has led a huge number of award winning campaigns for a variety of clients including American Express, BBC Worldwide, Bacardi-Martini, Diageo, Disney, General Mills, HTC, OSPREY London, O2, P&O, Thorpe Park and Warner Bros. Studio Tour.

Presigno developed campaign for Jokari

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The JOKARI-Krampe GmbH is one of the world’s market leaders in cable stripping and de-insulating tools. In order to promote its new cable knife 4-70, the company was looking for an agency which is capable of doing both – graphic design and text.

From its motto “The best reinvented” through flyers and advertisements even up to press activities as well as packaging – presigno launched the whole campaign to promote the knife’s world debut.

The globally active firm, based in the German city of Ascheberg-Herbern, fabricates its products in dedicated toolshop and plastic-moulding facilities. JOKARI is presenting these hand tools at national as well as international trade fairs. As a recognised specialist with a history stretching back more than 45 years, the company offers its customers innovative solutions.

International Public Relations Network Convenes in Bordeaux, France, to Network on Global Communications Work

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April 25st, Cleveland, USA. Public relations practitioners from across the globe will gather in Bordeaux, France, next month to discuss worldwide trends and best practices at the annual meeting of the International Public Relations Network (IPRN).

Comprising leading independent public relations firms from 40 countries, IPRN members meet yearly to form mutually beneficial relationships to advance client needs and trends in international markets.  IPRN is one of the world’s largest independent agency networks with members covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australia.

In addition to networking with international contacts, members have access to case studies, resources and local knowledge through its network of more than 5,000 communication specialists. Attendance at the Bordeaux conference helps to establish close working relationships with other members, learn from global sector experts, PR senior specialists and which often facilitates the referral of business from one member to another and one country to another.

Representing U.S.-based agency AKHIA, Chief Executive Officer Jan Gusich said, “Interaction with my counterparts from various parts of the world has had very positive implications for AKHIA clients. The knowledge transfer has been enormously successful.”

At the conference, May 13-20, the group will hear from exciting speakers on a variety of topics including preparing the next generation of practitioners, how to present an international pitch, and evaluating when it’s time for your agency to be acquired. A highlight will be a presentation by City of Wine Marketing Manager Oliver Kollek, before the official opening of the fantastic facility, who will present the organizations global marketing and communications strategy.

Attending agencies will also present agency case studies in the competition “IPRN Project of the Year”, with one campaign winning first place recognition as the best and others as winners of the categories: B2B, B2C, C/CSR and International.

“This conference is an incredible opportunity to share insights with our global colleagues and connect with the sharpest minds in the profession,” said Luis Gonzalez, IPRN executive director and principal manager for LUCA Comunicación Corporativa in Madrid. “Hosting the conference in Bordeaux gives us a chance to showcase the history and beauty of this extraordinary area of France to our international guests as well as to prove the skills and experience of our chairman, Chantal Carrere-Cuny, and her team at her agency Passerelles, who is organizing the event.”

IPRN is dedicated to offering unequalled opportunities for the advancement of knowledge through the exchange of information and experiences with other public relations professionals throughout the world.

About IPRN

IPRN was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia.  The combined fee income of members exceeds US $200 million with staffing of over 5,000 public relations professionals providing local knowledge and global reach for their clients who require selective market PR programs. Every year one of the members hosts the network’s Annual General Meeting and Conference attended by all members. For IPRN is vital to meet each other regularly so that they can know better personal, professional and cultural aspects very important to assess and probe each other’s competencies and skills to their clients.

For more information, visit www.IPRN.com

PR Partner stages the conference "Creativeness and Emotions in PR"

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PR-Agency PR Partner runs the conference “Creativeness and emotions in PR”, that will take place on May 26 in DI Telegraph and will bring together more than 300 PR experts: Directors of Public Relations and leaders of marketing departments as well as advertising and media relations specialists of leading Russian and international companies. The main theme of the conference is elaboration of new communication ideas.

Ideas for efficient communication: where do they come from, how to make a good idea, which one is effective or ineffective, the most rememberable case stories of the last time. The role of speakers falls to the specialists working out the most creative ideas in our country: Smetana, Hungry Boys, Red Keds, Saatchi&Saatchi and many others. The main emphasis of the conference is on the practical aspect meaning the review of outstanding and successful cases such as Zilart, video “Exponat”, video Sberbank, #loveforyourself, letter of Rocketbank, one month with a porn star, Lada Vesta and many others.

A separate session of the conference is dedicated to international PR. Among the speakers you can find Maria Glazkova (Trucker Path, Inc), Masha Drokova (PR studio), Kate Turtceva (Acronis) and Masha Zayats (China media consultant), who will tell about public relations in China, the USA,  Asia and Europe.

For four years in a row we have been holding a conference “PR in IT”, but new time requires new concepts and we decided to talk about creativeness and emotions. In the face of budget reduction and tough KPIs it is creativeness and ideas that give the possibility to go ahead. Maria Lapuk is credited as a conference producer.

To learn full details of the conference, please click here: http://prcreative.net

The official hashtags of the conference: #noidea #prcreative

Creative Digital PR Tips to Enhance Your Brand Online  

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By Josh Ochs

For any business trying to build their presence online and amplify their message across a range of platforms, it seems the game changes every day. You have to stay ahead of your competitors and keep up with your fans’ fickle preferences if you want to succeed. We asked several public-relations professionals for creative digital pr ideas they use to amplify their message in the digital world.

What are your most creative Digital PR tips for amplifying your message?

Feature experts in your field. “Write a highly interesting list post featuring 10 to 20 experts in your field. Pick a topic that not only relates to what you do but that will also be highly engaging for your audience. For example, if I sell wine, I might interview 20 sommeliers about the best tasting wines under $20.

The key is to pick interviewees who have their own devoted social media following. When your article comes out, they’re going to share it on their own channels, directing traffic back to your site! If we want to stick with the wine scenario, you’d be smart to post a link to purchase each of the bottles mentioned in the piece. Hello, conversions! This tactic can be used across industries and mediums.” —Tami Brehse

 Leverage past endorsements

“Influencers are extremely important for spreading your brand and generating buzz, but building those relationships takes effort. Leveraging past endorsements is a fantastic way to establish credibility when reaching out to them. For example, if you are trying to get a mention on a top blog it can help to show them how you were already mentioned on another similar blog (even if it is not quite as popular).

In other words, don’t be afraid to build relationships with small players in your industry to boost your digital pr. Using the referrals and trust generated from them, you can then approach the medium-sized influencers, before finally moving up to the big time.” —David Mercer

Connect with influencers offline

“Know when to go offline. Connecting online and offline experiences can help develop meaningful brand-audience relationships and amplify your message. Consider how you can create a tangible experience that begins in an intangible space. When everyone is focusing on sending mass emails or pushing digital content, a simple handwritten note to an influencer or a well-executed event can separate you from the pack.” —Annabel Jones

Build relationships with freelancers

“Form relationships with freelancers. Media companies are now employing fewer on-staff writers and opting instead to employ a constantly shifting roster of freelancers. To get your message heard, stop wasting time bombarding a media company’s masthead, and start building strong relationships with freelancers. An added bonus is that they can give you input on which of their outlets is best for a certain story.” —Katie Witkin

Contribute content to related websites

“As a brand in a niche market, one of my favorite tricks is to reach out to blogs and websites in an industry relating to mine and offer to contribute content to their website. This helps in a few ways, as you can get some nice referral traffic when targeting the same market, establish your authority in the industry and get some of the SEO benefits of being linked back from a website relating to yours.” —Alex Reichman

Refocus your PR efforts around analytics

“Three creative tips I like:

  1. Prioritize your influencer and blogger outreach by focusing on your top 20 to 25. After you’ve done this, zone in on what story your company could be offering that would attract readers to their blog. Stop to think about current trends, relevant SEO keywords that would stand out and catchy titles that result in ‘click bait.
  2. Pitch different. If you have something out of the norm of your everyday pitch but it still gets your message across, use it! Start thinking outside the box and start including content like infographics, YouTube clips or even a quiz.
  3. Use Google Analytics. You should be studying your Google Analytics to determine which publications are giving you the most website traffic. You might be surprised at some of the results from smaller publications, which will help you to refocus your digital PR efforts and where you are spending the most time pitching.” —Rebecca Haynes

Foster relationships with organizations that share the same values as your brand

“Too often people create a list of target publications based only on online magazines, newspapers and established publications within their industry and don’t look any further. But you should also reach out and foster relationships with companies or people who may not be ‘publications’ but still have a stake in the success of your business/brand.

In today’s digital world, most of us are publishers in some form or another; a public recommendation from a relevant supplier with an established reputation within your target market might be just as effective in driving relevant traffic and assisting conversions than a guest article or inclusion in a feature.

Return the favor by including commentary, photos, or references to these providers within your own content. Just be sure that the organizations you’re building relationships with share the same values as your brand, and whose audience fit within your target market.” —Aisha Kellaway

Make the most of influencer connections

“Quote industry influencers in your own content, and then make the most of the connection:
Include a link back to the quote source;

  1. Tag influencers when you post a link to your content on your own social media accounts
  2. Send each person you mentioned a short, polite email letting them know you included them (along with a link to the content in case they want to check it out)

Frequently this leads to influencers sharing your content via their own social media channels. Remember that the people you’re emailing are very busy, so keep the email short and personal.

Finally, to keep organized with a company’s many social media accounts, I use Buffer to schedule social media posts and Hootsuite for tracking/managing company mentions on social media.” —Kate Harvey

The Role and Influence of Social Media on the Modern PR Industry

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Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media has drastically changed the way people communicate and share information.

Social media has had a huge impact not only on people, but also on brands across industries as they devise strategies to engage their audiences and win their loyalty. Public relations (PR) is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage. In fact, most of them have made it an integral part of their practice and offer social media management services.  … read more on prmention website …

Gold Mercury Excellence Award for Public Dialog

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Public Dialog, as an only agency from Poland, won Mercury Excellence Award in this year edition of the competition. Jury has awarded with Gold prize the project „ARDOR Auctions – Classic Automobiles Auction Event. Prize was given in the Client Product Launch category. In competition participated around 650 companies from 23 countries all over the world.

MRA_winner_2015-16 webMercury Excellence Awards is a one of the most important and oldest international PR competitions. Prizes are awarded in each category since 1987. The contest aims to promote projects that can perform effective communication quality. The nature of Mercury Excellence Awards is unique – it is the only competition of this kind in the world awarded by an independent organization – MerComm, Inc. In this year edition around 650 projects entered into the competition from 23 countries. Public Dialog is the only agency form Poland that have been awarded this year.

– Triumph in prestigious Mercury Excellence Awards competition is a great honor for our agency. The competition was huge, we competed with the best projects from around the world. Submitted by our company project was quite a challenge, concerned the new brand, whose image we were able to build from the beginning. Important and very positive is the fact that once again the Polish agency has been awarded, as well as projects from our country are noticed on the international arena – said Paweł Bylicki, Managing Partner in Public Dialog.

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Public Dialog is PR agency established in 2010. Company specializes in social communication, in has carried out more than 100 strategies and projects from areas such as: corporate communication, crisis, internal, product, B2B, financial & IR, and also CSR, event and social marketing. Agency also provides trainings in the field of public speaking and working with media. Public Dialog has many branch awards: Złoty Spinacz (2013), IPRN Project of the Year Finalist (2014), Magellan Award (2014 i 2015), IPRA Finalist (2015) and Mercury Excellence Awards (2016). Public Dialog from 2013 is a member of one of the biggest independent PR agencies organizations – International Public Relations Network (IPRN).  Agency become a member of ZFPR (Association of Public Relations).

PR Partner extends the contract with Hansa

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At the beginning of 2016 PR-agency PR Partner and the manufacturer of large home appliances Hansa extended the subscription PR-service contract.

The cooperation continues since the year 2013 and during that period PR Partner specialists have initiated over 600 publications in the interior, culinary, women and lifestyle mass media. The competitions with the reference to the brand, testings and reviews on Hansa devices were also conducted. Under the new annual contract PR Partner will continue to implement the complex work in all areas of PR-service.

Hansa – one of the leaders in the large home appliances sphere. The company has been presented in Russia since 2000. The range includes cookers, built-in appliances, extractor hoods, dishwashers, washing machines, fidges.

Tim Reid joins leading integrated agency Four Communications as group client services director

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Tim ReidLondon, 22 February 2016: Former Good Relations Property managing partner Tim Reid has joined Four Communications Group in the new role of group client services director. He will be responsible for driving new business and delivering integrated services including PR, media planning & buying, brand and marketing counsel to the group’s clients focussing on the property, financial services, culture, luxury and travel sectors.

Tim most recently worked at TTA Group, which then became Good Relations Property. He rose from account manager to managing partner in less than five years and sat on the wider Good Relations Board. Prior to this, he worked for the Royal Institution of Chartered Surveyors and the London and Quadrant Group (Tower Homes Ltd). Tim has provided PR counsel to clients ranging from small niche businesses to FTSE 100 companies.

This appointment comes on the back of a record year for Four. In 2015 the group billed fee income of £20.8 million compared with £14.6 million in the previous year – growth of 38%. Profitability rose by 39% over 2014. Last year Four secured £10 million investment from BGF (Business Growth Fund), the UK’s most active provider of growth capital to small and mid-sized businesses, and an additional debt facility from HSBC. Four acquired three agencies in the year – Welsh design and PR agency FBA,  financial & professional services agency Broadgate Mainland and healthcare media planning & buying agency MSA Media. There are plans for further acquisitions in 2016.

Nan Williams, Four Communications group chief executive said:
“Tim’s appointment follows what was a record-breaking year for Four in 2015 and a very exciting time for the agency. His expertise will be hugely significant as we continue to move forward with our ambitious growth plans this year, taking the business to the next level in the UK and overseas.”

Tim Reid said:
“One of Four’s greatest strengths is the fully integrated offer which I feel is more wide ranging than most PR businesses. It then offers clients specialists to address solving their business problems, providing  profile, reputation and profits to  organisations – it was a real attraction to joining the team. I am looking forward to working with Four’s people and clients and also bringing some fantastic new clients to the group as the business grows further.”

For further enquiries:
Nan Williams: 07774 741 518
nan.williams@fourcommunications.com

About Four Communications Group
Four is a leading integrated agency headquartered Four Communications Group with offices in London, Edinburgh, Abu Dhabi and Dubai. The company employs more than 200 staff and has over 600 clients including Etihad Airways, The Man Booker Prizes, Sotheby’s International Realty, InterContinental Hotels Group and American Express.  Its key services include public relations, public affairs, marketing, sponsorship, digital & content & media buying with a particular focus on the property, travel, culture, healthcare, financial services and public sectors.
www.fourcommunications.com
Twitter: @fourcomms

About BGF: BGF (Business Growth Fund) is the UK’s most active provider of growth capital to small and mid-sized businesses. The companies it backs are privately-owned or listed on AIM, and typically have revenues of between £5m and £100m. BGF makes initial investments usually of between £2m-£10m and can provide additional funding to support further growth. The investment provided is typically in the form of equity in return for a minority equity stake. BGF Ventures is the largest UK dedicated venture capital company for earlier stage technology related businesses. Typical investments are between £1m and £6m. BGF is an independent company with capital of up to £2.5 billion and is backed by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS and Standard Chartered.
www.bgf.co.uk
Twitter: @bgf_team

PR Partner continues cooperation with the “Pronto Media Holding”

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PR-Agency PR Partner has extended the informational-consulting service contract with the holding “Pronto Media”.

Over the past six months PR Partner specialists have initiated about 80 unique publications with a reference to the holding and its projects (IRR.RU and JOB.RU). The participation of the site for ad placement IRR.RU in the exhibition of residential property in the Central Artist House was also organized.

In 2016 PR Partner specialists will continue the active work on initiating the comments, interviews, articles and columns about “Pronto Media Holding” and its projects in Russian target mass media.

“Pronto Media Holding” (Until 2015 — “Pronto-Moscow”) has been presenting on the media advertising market for over 20 years. The holding has in its portfolio site for ad placement IRR.RU, a recruitment portal JOB.RU, and site about vehicles “Trucklist”.

Top Health Trends for 2016

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  1. Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new delivery formats and medicinal blends to challenge the current products on shelf
  2. Innovation in medical devices. Inventive medical devices are going to be centre stage in 2016 generating a new healthcare learning and user pathway for consumers
  3. Clinical research. To drive the media news agenda and be seen as a sector leader, clinical research to demonstrate the benefits of a product will be crucial
  4. Pharmacy will be king. With a £2bn+ deficit, the NHS is under great pressures. Pharmacists can bridge this gap between care in the community and the NHS, and will reduce the number of unnecessary doctor visits. Education on pharmacists being the first port of call for health will be crucial as 20% of adults are unaware of the healthcare services they already offer

by Nicky Smith  Director of Health Care, Nexus Communications Group, London UK

5 issues that will shape the PR industry in 2016

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Many of the hottest companies and industries today, especially those in the sharing economy such as Airbnb and Uber, did not even exist 10 years ago, but are now challenging the survival of many traditional industries.

Will the century-old public relations (PR) industry face similar challenges and survive the changing market, media and digital landscape? Let’s look at five issues that will shape the PR industry in 2016 and beyond.

Issue 1: Blurring of boundaries between Marketing, Advertising and PR

We are already seeing the PR function being rapidly encroached upon by the Marketing, Social Media and Digital departments in organisations. Some people are going as far to predict that PR agencies will cease to exist 10 years from now.

This is both a threat and an opportunity. While Marketing, Advertising and PR can all claim to drive the strategies for paid, owned and earned media, not every discipline has the experience and ability to navigate through the earned space.

With the wide variety of traditional and social media platforms now available to influence opinion, PR professionals can help organisations stay vigilant to ride on the “new” news cycle, which has become a 24-hour continuous cycle where everyone can capture and make news, and be central to the discussions that impact the overall reputation of a brand, an organisation or industry. In fact, PR is ever more irreplaceable in driving the public affairs, financial and advocacy agenda of an organisation. PR practitioners can now engage their ultimate audiences and make them part of the “new” news cycle versus relying on traditional media as middle-men.

Organisations that in the past treated PR as a “fortress” to insulate them from attacks or as a publicity machine to promote products through traditional media, need to re-appraise the role of PR.

Issue 2: Earn, not buy influence

2015 saw the confession of many online bloggers that what they had been posting were paid-for, not authentic sharing. This has resulted in the disillusionment of many of their followers.

This revelation is particularly timely as it is becoming increasingly hard to distinguish between authentic and fake in the complex online world. As skepticism grows, what this means is that brands need to engage influencers with caution. With the tendency of “paid influencers” biting the hand that feeds them, organisations and brands that have been buying their way would need to start engaging influencers in an authentic way. This goes back to the basics of public relations where relationships are nurtured, trust is built and influence is earned, not bought.

Issue 3: Content with “value”, not just any content

The saying “Content is King” is nothing new, but how much of the content we create or chance upon everyday is viewed and shared or helps brands achieve their business objectives?

Mastering content is a top priority for PR to stay relevant. The new modus operandi is content with “value”. Content with value is something that is practical, surprising or topical that our audience can easily engage and act upon immediately. Practical content is something that provides useful tips or guides and people want to share because we feel our friends can benefit from the piece of information.

Surprising content that is less known or has a twist to the norm, usually wins lots of shares because of its “unexpected” value. People like to share surprising content to inform or impress.

Topical content that relates to current news can be a powerful source to connect with one’s audience. This puts the brand’s presence in the news limelight, but it must be timely and be created shortly after the news broke to stay relevant.

When developing content, we need to always keep in mind if we are producing content with value or content that goes into landfills today.

Issue 4 – From storytelling to creating a shareable experience

We all know that social media platforms such as Facebook, Instagram, and instant messaging apps have transformed the relationship between organisations/brands and their audiences.

PR has always been about great storytelling. The future of PR is to take this a step further into the realm of creating a shareable experience, whether on- or off-line. Take Air New Zealand as an example. How can a brand make the most out of the standard in-flight safety video? More than you think! Air New Zealand not only made people pay attention to the universally ignored in-flight safety video but also made it shareable outside the four walls of the plane. From featuring characters from The Hobbit to players in the country’s All Blacks rugby team, to picturesque beaches with the world’s most renowned surfers, the brand has outdone itself as well as other airlines each and every time. The message is the same (i.e. safety instructions), but the brand continues to find new ways to tell the story that not only captivates in-flight passengers’ attention, but also online audiences that may not ever board one of the flights – yet gives them a reason to consider and appreciate the brand.

Issue 5: From conversation to conversion

PR Professionals have been central in driving conversations in the market, shaping what’s hot in the media, among the public and stakeholders. However, conversation alone is not enough to justify the existence of the PR function in today’s converged world. PR professionals need to distinguish buzz from what drives behavioral change. Conversion into purchase decisions and actions are key to the next phase of the PR industry’s development.
According to a Nielsen-inPowered study conducted in the U.S. in December 2013 to January 2014, expert content, often driven by PR, is more effective than branded content at all stages of the purchase decision because of its third-party, perceived impartial characteristics, and the built-in credibility.
Influence is no longer confined to celebrities, doctors, analysts or industry experts though. Brands could get great results by getting something shared on LinkedIn, Weibo or Facebook, or having it retweeted.

2016 could be a pivotal year for the industry if we can shift from being buzz-makers to deal-makers, and from being conversation creators, to behavioral scientists. Whatever we do needs to result in behavioral changes – be it a purchase, a vote, or simply influencing people to share something. PR must therefore have a clear call to action so the public can make a tangible move, such as signing up for a trial product, making a purchase on a web-shop, or signing a petition for a cause.

Ultimately, PR is always about shaping opinion and influencing behaviors. As we operate in a highly interesting, always-on, and multi-screen world today, how we do that is evolving every day. Only PR practitioners who are constantly challenging themselves and their clients will keep the industry moving.

Clara Shek