Maggi Fox Consultancy has been appointed by US based Fulham Lighting to handle its UK and European PR. Fulham is a leading global provider of intelligent, socially-conscious, sustainable commercial lighting components and electronics for use in commerial general lighting, parking structures, sinage, horticulture, UV and other applications. The company develops and manufactures a variety of award-wining LED and emergency products as well as legacy products across multiple lighting platforms.
Fulham is taking the lead with new lighting products that include data and communications capabilities, programmability, self-diagnostics, configurable dimming curves, thermal protection, operating data and more.
The company sells its lighting solutions worldwide through OEMs and electrical distribution channels. Headquartered in Hawthorne, California, Fulham has sales and/or manufacturing facilities in the UK, Netherlands, China, India and the UAE.
One of our primary and immediate tasks for the UK on appointment early January was to ensure that Fulham had its ‘share of voice’ within lighting and electronics specialist press. This has involved intensive lobbying with the editors to explain Fulham’s remit. To this end we have been placing bylined features positioning Fulham as an innovator and pioneer in specific lighting areas – Internet of Things (where related to lighting) and to ‘clever lighting’ for example.
Thanks to all IPRN members who answered the call to provide lists of appropriate press across Europe, it was much appreciated.