In an age where the average person owns three mobile devices*, spends 3+ hours on social networking sites per day** and breaks news before major media outlets utter their first interview question, today’s consumer has the ability to create endless amounts of unique content to share with their inner (and outer) circles in the blink of an eye.
Personal privacy in 2013 is already hard to come by. But in the wake of The Washington Post’s report of the National Security Agency’s surveillance program, PRISM, U.S. citizens are left feeling fully exposed knowing that major companies including Apple, Google and Facebook are potentially providing access to their personal data for the government to analyze.
So what does this mean for that average Joe carrying a smartphone, a tablet and an eReader?
As consumers of technology, we’re empowered to create really incredible works of art, preserve precious memories and even make history. But it’s important not to lose sight of how “public” this content really is.
Take, for example, these three instances where the lines of personal ownership and public possession are blurred:
- Social Media – As 2012 came to a close, photo sharing social network Instagram stirred up controversy when it introduced a new agreement that caused users to believe their content could be repurposed by the company for its own use and profit. Instagram reworded a few things and re-released the agreement, which interestingly seemed to quiet the noise despite clear disclosure of privacy invasion through targeted advertising. But the bottom line is that Instagram is still granted “non-exclusive, fully paid and royalty-free” use of published user content.
* Source: PCMag.com
** Source: Marketing Charts