Worldwide Independent PR Network (IPRN) meet in Buenos Aires for 2012 conference
Members from the 65-agency strong IPRN will hold their annual meeting in Buenos Aires, Argentina from 21 to 25 April 2012.
Patricio Carvajal, managing director of Colombo Prensa Comunicación, the leading PR agency in Argentina, and current Chairman of IPRN as well as host of the 2012 conference commented,
“The value of independence and the professional integrity of owner directors with their commitment to client service and campaign achievement is the most important distinguishing advantage of IPRN compared with the big multi-national agency groups.
He went on to say that flexibility is also a key aspect of working across different countries with varying budget and market needs,
“Every IPRN member treats a campaign as individual to their market, using the strategy but manipulating this tactically to achieve the optimum results.
With a total of 65 agencies in 35 countries and a global staff in excess of 1000 PR professionals the network has a fee income of more than US$122 million.