Independent Public Relations Network (IPRN), the world’s largest independent network, has expanded in Asia with BlueDigital of China and SPAG India and Asia being admitted to membership.
Both agencies are run by seasoned professionals and in the case of Blue Digital their personnel number over 1,600 in four offices in China – Beijing, Shanghai, Shenzhen and Guangzhou.
Part of the Blue Focus Communications Group, the company is headquartered in Shanghai. Blue Digital specialises in providing integrated digital marketing services. In essence it integrates expertise and resources of traditional PR and digital marketing to provide a service covering the whole value chain. (http://www.bluefocusgroup.com)
Similarly SPAG Consultants are a marketing and public relations firm, whose head office is in Haryana, New Delhi with further offices in Mumbai and Singapore. It too is multidisciplinary offering marketing, branding, public relations and digital services to unlock innovative solutions aligned to a client’s business goals. (http://www.spag.asia)
Carrie Jones of JPR Health Communications, current IPRN Chairman, commented, “We are delighted that Blue Digital and SPAG Consultants have joined IPRN. Our members now number forty agencies and our combined fee income exceeds US$142million with staffing of over 1,600 public relations professionals, providing local knowledge and global reach for all clients requiring selective market programmes.”