The International PR Network (IPRN) will hold its annual conference in Istanbul under the chairmanship of Asil Akin of Team Communications.
Members from the 43 strong group of independent PR consultants will gather for the eighteenth annual meeting from 4-8 May, 2014. Every year a different member country hosts the meeting so that participants are able to get a better understanding of how business works within different cultures.
This year the topics under discussion will include Social Media, PR Measurement, New Business in an ever-changing world and Future Challenges Facing PR Agencies, particularly the opportunities for increasing client services as the creators of content for digital media. Additionally members will present their campaign case histories to compete for the prestigious Project of the Year Trophy and the three education bursaries which are now awarded each year to the winning agencies.
Asil Akin, commented, “We are delighted to be hosts for our 18th meeting. Istanbul is unique in that it has one foot in Europe and another in Asia and this dictates very much how we view the opportunities for our international clients in crossing cultures and borders . IPRN Agencies are all about local knowledge applied to international marketing.”
The conference also provides an excellent networking opportunity, General Secretary, Jonathan Choat of Nexus Communications in the UK commented, “If we are to work together as business partners, exchanging views and often working for each other’s clients on projects, then it is important that we meet face to face with our partners and learn of their capabilities and experiences.”
The combined fee billing of IPRN members worldwide is US$53 million, which is managed by 500 experienced and focussed professionals