IPRN 19th Annual Conference held in London
Thirty delegates from 20 countries attended the nineteenth International PR Network’s (IPRN) annual conference, which was recently held in London.
This year’s Chairman Maggi Fox says, “IPRN is probably the world’s largest network of independent owners/managers of public relations agencies of varying sizes and specialisms and we have an avowed intention to remain a low budget, but highly effective contact organisation. The IPRN members gather together each year to exchange views and better understand how public relation’s skills are developing in the countries of fellow members.”
She handed over Chairmanship for 2014/5 to Carrie Jones of JP Health Communications, Washington, USA where the next conference will be held in May 2015.
Opening address given by world’s leading neuro marketeer
Dr David Lewis, the ‘father of neuromarketing’ opened the conference and conference business sessions discussed topics as varied as the Competitive Challenges to PR, Running a Better Business, Crisis Management and Exploiting Digital and Social Media. Each discussion session was led by an expert from a member agency and was based on experience and achievement, provoking long and interesting debates.
Conference highlight: Projects of the Year
The highlight of every IPRN conference is the Project of the Year where agencies compete for the ‘best of the year’ award and an educational bursary.
This year there were thirteen exceptionally high calibre finalist agencies: eight in the Business to Consumer sector, four in Business to Business and one in Corporate Social Responsibility.
Flower Power wins through
Chair of the Project of the Year Committee, Luis Canomanuel of Luca Comunicaión based in Madrid, Spain said, “We look for ingenuity and creativity while meeting the business brief. Our winner, Senft & Partner of Austria, ticked every box and more with its Organic Flower Power campaign.”
Senft & Partner, who also won the Consumer Products category, designed a highly creative and visible campaign for Bellaflora, Austria’s leading retailer of gardening products and plants. Bellaflora had decided to take all pesticides out of stock replacing them with organic products. They estimated that they might have a 20% fall in profits but the reverse happened, largely thanks to Senft & Partner’s efforts, and the company saw an increase of 16%.
The Business to Business sector top spot went to The McOnie Agency, the UK’s leading health and safety specialist public relations consultancy. Its campaign for DuPont Protection Technologies was run in the German market in conjunction with IPRN member, JP KOM, based in Dusseldorf, which successfully positioned DuPont as market thought leaders in the German fire protection market.
Chair of the IPRN 2014 London Conference, and the only remaining founder member, Maggi Fox commented, “Project of the Year allows us to have insight into cultural differences in the markets from which our members are drawn and enables us to share our creativity with each other. We often find that ideas can span business sectors as well as borders. Our strapline is local knowledge, global reach and this is where our strength a vibrant, international organisation lies.”
Synopsis of the individual Projects of the Year can be found on the IPRN website
http://www.iprn.com/exceptional-projects-2014/ and a more comprehensive descriptions of each can be found on the individual agency’s websites.