Hansa, the German domestic electrical products manufacturer, has extended its working relationship with Moscow-based PR Partner.
In its first year of working with the company PR Partner notched up more than 150 product mentions in a wide variety of magazines and publications.
Additionally the experts at PR Partner initiated and implemented a number of special projects to bring the brand name prominently to the fore. Restaurant chain Kolbasoff and charity fund Podari zhizn were two of the notable names that participated. PR Partner also paid particular attention to Russia’s influential culinary bloggers while another special project included a press trip to the company’s German manufacturing base.
Social media has become a cornerstone of PR Partner’s campaign for the company and Hansa’s presence in social media has increased considerably. Currently more 500,000 users know about the company – including those on Facebook and Vkontakte.
For PR Partner CEO Inna Alexeeva said, “We are delighted to continue our cooperation with Hansa and are pleased that the company recognises the value of both PR and social media within their marketing strategy.”