PROJECT: GETTAXI BIRTHDAY PARTY
AGENCY: PR PARTNER
Project of the Year: 2012
GetTaxi is a start up and is an application that allows taxis to be ordered from a smart phone.
• To introduce GetTaxi and its services to the Russian people and firms with the help of the media – B2B and B2C (IT, telecoms, automotive, life-style)
• Several ideas were put forward but the Birthday Party concept was chosen.
• Timeframe of two weeks prior to the party and a month after.
• Hire the right venue (birthday parties held at a hotel are de riguer in Russia
• Decorate the room accordingly – branded balloons, flags, a branded birthday cake, presents etc.)
• Specially crafted invitations to appropriate media
• 52 media representatives attended
• By the end of the month 79 publications reported the party, 3 TV news programmes.
• Circulation of more than 5 million