Food and drink on-demand revolution, where is it going?

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London-based IPRN member, Nexus Communications, is sponsoring a Chartered Institute of Marketing conference entitled “The food & drink on-demand revolution; where is it going? to be held Imperial College, London on 24th September 2013

At the conference some of Britain’s leading food and drink marketers will reveal their strategies to meet the challenges of the ever growing consumer demand for immediate food and drink satisfaction – anywhere, any place, anyhow.

An impressive line up of speakers has been secured to make this conference a ‘must’ for all those marketers involved in food and drink, whether they be  immersed in growing, manufacturing, distributing or supplying, and whether a small or large enterprise.

The morning session, entitled The suppliers’ opportunity and will inlcude speakers from the Sodexo UK & Ireland, Brakes Group, and pod Food city restaurants.  The project leader of the Chartered Institute of Marketing orginal food industry research will reveal the results of a Harper Adams university research programme across a wide spectrum of UK food & drink businesses. Delegates will learn what forces are shaping the future of ‘food on demand’, what the key opportunities are and what the threats to routes to markets could be. This session will be chaired by Terry Jones of the Food and Drink Federation.

The brand’s response in the afternoon will include  opinions from Coca Cola, Horizons, and Thornton’s Chocolate and the New Covent Garden Market Authoity. The chair will be Jonathan Choat, who is also Chairman of the sponsors, Nexus Communications.

Food and drink can now be bought in advance, online, during a weekly or picked up at any number of outlets. Preparation can be as much or as little as wished, depending on individual skill and commitment. It can be consumed in a restaurant, pub or cafe, as a take-away on a park bench or ordered for home delivery.

The almost total breakdown of traditional family meals means that the numbers of people eating individually is growing. People are grazing and eating at all times of the day, not just the traditional mealtimes. For £150 delegates can be brought right up to date as to what is happening in the food & drink on-demand revolution. (Discounts apply for Chartered Institute of Marketing members and Federation of Food and Drink members).

For booking forms and further information go to

http://www.cim.co.uk/Events/EventDetails.aspx?crid=56486

 

 

 

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