Exceptional Projects 2018

PROJECT “WE ROCK FEST”


AGENCY: CENTRAL DE INFORMAÇAO


CLIENT: Dascher Group


CATEGORY: B2B


AWARDS: CATEGORY WINNER IN POTY IPRN


Dachser is one of the world’s largest private groups in logistics and freight transport. The German multinational acquired in 2013 the Spanish Azkar, one of the largest terrestrial carriers in the Iberian Peninsula.
For launch of the new company, Central de Informação designed a project in three phases: communication with the Portuguese media, launch of Dachser Newspaper, and the launch of We Rock Fest.

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PROJECT “PR IN THE MIDST OF A HURRICANE”


AGENCY: JPA HEALTH COMMUNICATIONS


CLIENT: HEALTHCARE READY


CATEGORY: CSR


AWARDS: CSR CATEGORY WINNER


Natural disasters disrupt healthcare services and separates those affected from vital medicines they rely on every day. During the historic 2017 hurricane season, JPA Health partnered with Healthcare Ready to ensure those impacted by the natural disaster received the vital care and medicines they needed.

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PROJECT “IBIS MUSIC”


AGENCY: PUBLIC DIALOG


CLIENT: IBIS HOTEL CHAIN


CATEGORY: B2C


AWARDS: FINALIST IN POTY IPRN


The concept of the campaign “Ibis Music Lives Here” was based on a popular TV talent shows such as “The Voice of Poland” where unknown but talented artists, both singers and bands, could participate.
The 360 degrees communication visibility plan was developed for the campaign. Given the nature of this campaign and the young target group, communication focused above all on the Internet and social media such as Facebook, Instagram, Snapchat and Youtube. The content was conceived as being attractive to the followers, engaging and easy shareable.

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PROJECT “WILL ROBOTS STEAL OUR JOBS?”


AGENCY: MCONIE


CLIENT: CHARTERED INSTITUTE OF ERGONOMICS AND HUMAN FACTORS


Category: B2B


AWARDS: B2B CATEGORY WINNER


McOnie together with its client the Chartered Institute of Ergonomics and Human Factors (CIEHF) decided to test the negativity of the robotics in the workplace in research campaign to find out what manufacturing professionals really thought of the increase in automation.
The campaign resulted in coverage across the UK’s national media and trade specific titles, raising the profile of our client and associating them with this ever growing topic, and got us the 2017 CIPR award for a low budget campaign.

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PROJECT “PREPARING THE MIDDLE EAST FOR VAT”


AGENCY: YARDSTICK


CLIENT: RSM


CATEGORY: B2B


AWARDS: FINALIST IN POTY IPRN


RSM is a world leading provider of audit, tax and consulting services to entrepreneurial growth-focused organizations, ranking 6th globally. Yardstick Marketing undertook the extensive individual and corporate profiling of RSM ahead of the VAT introduction in the Middle East. A year of PR showed extensive results for the firm to be recognized as a trusted partner. Their global knowledge in VAT showcased them as thought leaders thus increasing mileage from before the retainer to its growth as of today. Successfully helped entrepreneurs, start-ups and SME’s to understand the concept of VAT.

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PROJECT “REIMAGINING A JEWELRY BRAND”


AGENCY: CHANNEL V MEDIA


CLIENT: FORTUNE AND FRAME


CATEGORY: B2C


AWARDS: B2C CATEGORY WINNER


In 2017, CVM reimagined three year-old jewelry brand Fortune & Frame’s visual branding and communications program to reflect its transition from an early-stage startup to an in-demand retailer, coveted by celebrities, influencers and everyday women looking for a special place to store their fortunes and other inspirational messages.

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PROJECT “BLU CRU SPONSORSHIP”


AGENCY: MANGO


CLIENT: HERBALIFE


CATEGORY: C


AWARDS: FINALIST IN POTY IPRN


We identified sports sponsorship as a key strategic focus and recommended that Herbalife South Africa sponsor a factory-supported Yamaha dirt-bike racing team. Although the sport is not mainstream in South Africa, the riders and brand partnership could be developed with PR.

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PROJECT “CAMPUS 4 LIFE”


AGENCY: PURPLE MEDIA WORKS


CLIENT: CAMPUS FOOTWEAR


CATEGORY: B2C


AWARDS: FINALIST IN POTY IPRN


Campus shoes incubated from shoes of action was looking for a nation-wide publicity to reach the target audience. Campus shoes wanted to establish a standalone identity and compete with an International brand like Nike, Puma, Reebok, and Adidas. Purple media works adopted a first time ever in retail shoe industry a campaign called “Campus 4 Life” which exuberates Campus’ commitment to go beyond the imagination through its latest products which is touching the various aspects of life.

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PROJECT “EAT OUT MERCEDES BENZ RESTAURANT AWARDS”


AGENCY: MANGO


CLIENT: NEW MEDIA


CATEGORY: B2C


AWARDS: FINALIST IN POTY IPRN


We have been selected to manage the PR for these Awards for the last seven years. With the client, we have grown the awards from an intimate, private awards night to what is now publicly perceived as the “Oscars for Food” in South Africa, with positive publicity received increasing every year. We have built relationships with celebrities and social media influencers to significantly extend the brand’s footprint and successfully implemented crisis communication plans to maintain their reputation

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PROJECT “ENERGY FOR LUXEMBOURG”


AGENCY: BINSFELD


CLIENT: SOLER


CATEGORY: C / CSR


AWARDS: FINALIST IN POTY IPRN


‘Soler’ is Luxembourg’s main developer and operator of renewable energies. In 2017, we were in charge of the official inauguration of three new wind-parks in the country’s north and organised three “neighbourhood get-togethers”, successfully inviting the local population and interesting the young to discover all aspects of windmills and the importance of the parks. A fruitful collaboration that lead us to accompany Soler in pitching four more major windpower projects across the country.

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PROJECT “HOW PR AND SPORT CLOTHES INSPIRED RUSSIAN OLYMPIC ATHLETES”


AGENCY: PR PARTNER


CLIENT: ZASPORT


CATEGORY: B2B / B2C


AWARDS: FINALIST IN POTY IPRN


ZASPORT, brand of sports and casual clothes, which won the tender and became the official outfitter of the Russian Olympic team in February 2017. The main task for the Agency PR Partner was to provide a positive presence ZASPORT in the media despite the negative situation and to promote healthy lifestyle. The project was very large and implemented throughout Russia. All the work of the agency has been done in close cooperation with the press office of ZASPORT.

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PROJECT “ALL WAHDA MALL, A JOURNEY TO AWARDS”


AGENCY: YARDSTICK MARKETING


CLIENT: AL WAHDA


CATEGORY: B2C / B2B


AWARDS: FINALIST IN POTY IPRN


Al Wahda Mall, is an iconic landmark in the hustling city of Abu Dhabi. The mall was well known for shopping and there was a dire need to shift perception to break clutter. Yardstick Marketing came onboard as marketing consultants to ensure the mall introduced new offerings and were well adapted in time. These activities were topped with great PR exposure ensured coverage for Al Wahda Mall. Publication of a magazine and great award nominations, winning categories helped in smooth transitioning changing perception to shopping and more.

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PROJECT “THE TRIUMPH OF THE PATIENTS”


AGENCY: HEADLINE


CLIENT: CSL BEHRING


CATEGORY: B2C


AWARDS: FINALIST IN POTY IPRN


In Chile, there are a lot of patients associations fighting to be covered by the public health system. Our client, CSL Behring, pharmaceutical company from Germany, come to Chile with a special treatment to people that suffer AEH (Angioedemema Hereditario), which is a disabling, extremely expensive and cronic disease that affect more than two hundred people.
The focus was to make visible AEH in different stakeholders and make an influence in some of them; doctors, authorities of health’s ministry, congress, patients and opinion leaders, in order to raise funds to cover the disease public health system in December 2017.

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PROJECT “ONLINE NEWSROOM FOR JOURNALIST AND INFLUENCERS”


AGENCY: JP-KOM


CLIENT: BAUSPARKASSE SCHWÄBISCH HALL


CATEGORY: B2C


AWARDS: FINALIST IN POTY IPRN


The Bausparkasse Schwäbisch Hall, a leading German financial services provider, launched a Newsroom to support journalists in their daily work. The newsroom offers a wide range of different content. The newsroom has received positive feedback from experts and journalists, the number of visitors is increasing continuously, and it has been highlighted as a best practice case in the trade media and on expert conferences.

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Winner in the Category of Corporate Social Responsibility – to JPA Health Communications, an agency specializing in healthcare from Washington, D.C., for “PR in the Midst of a Hurricane” on behalf of client Healthcare Ready.