Business to Consumer category winner
SENFT & PARTNER, Vienna, AUSTRIA
Flower Power for bellaflora
Austria’s leading retailer for gardening products and plants, bellaflora, took the decision to replace all pesticides with organic fertiliser products. The reaction from both customers and media was outstanding and led to a increase of sales within this sector.
Business to Business Category Winner
The McOnie Agency, Godalming, UK
The McOnie Agency & JP | KOM – a match made in IPRN heaven
As the leading UK agency in the occupational health and safety sector the agency works for some of the world’s leaders in design, manufacture and distribution of safety products and services. The McOnie Agency was asked by long standing client DuPont to propose a programme for its DuPont Protection Technologies.
Through IPRN links JP | KOM were invited to work with The McOnie Agency to develop and deliver a campaign that positioned the client as thought leaders in the German fire market with the result that an impressive range of media coverage was achieved and their ‘thought leadership’ position secured through the initiation of a ’round table’ discussion with leading industry participants as the key trade show, A+A held in Dusseldorf.
Finalists: Business to Consumer
AKHIA, Ohio, USA
BABYBJÖRN, Swedish manufacturer of baby carriers and accessories.
AKHIA worked with the US distributor, BabySwede, to manage new product launches and social media programmes. The company wanted to utilise AKHIA’s already established relationships with influential parenting magazines to increase brand awareness and product sales in the US market.
MARY CROTTY PR, Dublin, IRELAND
Love in the Aisles: Valentine’s Day 2014, Tesco Ireland
Love in the Aisles was generated to ensure awareness of Tesco Ireland in the lead up to Valentine’s Day and that Tesco enjoyed high media presence during a key trading period.
Using Tesco research data Mary Crotty PR looked for the most romantic town in Ireland and established how many relationships had been formed between colleagues in Tesco’s stores. To add to the story quotations were obtained from one of Ireland’s last remaining traditional matchmakers and included in the disseminated media information.
The project successfully generated national, regional, broadcast and social media coverage for the client during February 2014.
CREST COMMUNICATIONS, Prague, CZECH REPUBLIC
The residential projects of Finnish property developer YIT were well known in Prague for high quality, energy saving construction among other benefits. The only downside for the company was the location. New construction could not be in the city centre and most of YIT’s projects were located in the greater Prague area some 3-5 km from the Old Town. However access to the city centre is stil important despite the traffic jams getting worse from year to the next. Crest devised a campaign to engage the public by asking the question: Which is afster, car, tram or bike. They then organised for media and residents to take part in a race to see which was the fasted mode of transport. Huge coverage ensued and several media teams took part, including television stations. The KOTI residence, from where the race started, was put on the map!
EDSON EVERS, Stafford, UK
National Home Security Month
Edson Evers worked with Yale UK, manufacturer of locks and security solutions, to create a new industry campaign to highlight the importance of home security.
October was selected as nights get darker and more homes are broken into. The campaign was split into four key themed weeks and delivered significant press coverage and social media engagement.
A brand and website were created and the campaign attracted support from trade and DIY retailers of security solutions, delivering an uplift in sales of 20%. The client deemed the campaign such a success that the budget for 2015 has been significantly increased.
HARBINGER, Toronto, CANADA
Magnum, the international ice cream sensation celebrated for its real Belgian chocolate and super premium ice cream is a luxury brand. However, the brand struggled to replicate its European success and breakthrough in the Canadian Market. Harbinger’s solution was to launch the first ever North American Magnum Pleasure Store in upscale Yorkville, Toronto. The strategic led media approach, including well-timed celebrity appearances made the Magnum Pleasure Store the most talked about summer destination.
NEXUS, London UK
Regenovex – Saving the joints of the over 45s
A highly focused consumer campaign aimed to reach 10 million joint sufferers through targeted media. Using the old wives’ tale of ‘joints ache when the weather changes’ the campaign increased sales and kept the product listed in one of the UK’s main chemist chains.
YARDSTICK MARKETING AND MANAGEMENT, Dubai, UAE
Celebrity Cricket League
Yardstick Marketing Management recently handled the communications and media relations for 92 celebrities during their Celebrity Cricket League premier match hosted in Dubai . The event generated massive local media publicity, and media also picked upon a controversial celebreity subject. Another crisis faced was with one of the leading local dailies. The case highlights the two crisis situations, how they were handled and the path the agency opted to tackle the situations.
Finalists: Business to Business Category
OPINION VALLEY, Paris FRANCE
Biilink.com, first social network for women entrepreneurs in France
Launched in October 2013 as the first social network for women eager to develop their projects. Stéphanie Cassin, the founder, bet on the alliance of technology and mutual assistance to help realise women’s projects. To rapidly increase the influence of the network she launched a contest that captivated both media attention and potential partners like banks, associations etc. After six months Biilink.com was ranked in the top 100 start-ups to invest in France by French entrepreneur magazine Challenges!
PR PARTNER, Moscow, RUSSIA
PR Conference for IT companies
PR Partner initiative, a conference for the PR and marketing people of IT firms in Russia and CIS, took place for a second time in 2013. The one day Moscow-based event attracted 12 influential business and international speakers and 14 sponsors. Attendees numbered 97. The objective was for PR Partner to develop its relationship with the media and raise its brand awareness in the IT PR market.
JPA HEALTH COMMUNICATIONS, Washington DC, USA
American women were unaware that they had a choice when it came to deciding who provided their care during pregnancy and birth and how it was administered. JPA Health Communications were appointed by the American College of Nurse-Midwives, the professional association representing certified nurse-midwives and certified midwives in the United States, to help to drive a cultural shift in the way American women view and understand their healthcare options.
Finalist: Corporate Social Responsibility Category
PUBLIC DIALOG, Warsaw, POLAND
Following the world wars and numerous adversities that had afflicted Poland it was realised that the country had lost over 70% of its national heritage. The “Lost Museum” event, devised by Public Dialog, is a multimedia, multi-dimensional, cultural and educational project. Its aim is to support the government in its activities to widen and popularise knowledge of the masterpieces lost in Poland and abroad, search them out and finally recover them. The project ‘brings the memory back’ and allows for a mental recovery of the lost national heritage.