The agency specialized in tourism promotion, Comunicación Iberamericana, will implement the Marketing and Communication Plan of The Philippines in the Spanish market, as well as develop the promotional actions focused on the tourist industry and the final consumer.
Communication, marketing and PR agency will be the new representative of the Department of Tourism of Philippines in all the activities that will be organized in the spanish market. For Diego Barceló, President of Comunicación Iberoamericana, “This new account is a big step ahead for the agency in the asian market. Expanding our client portfolio in that region was one of the main goals we had set at the beginning of the year. We are very proud to be able to represent the Philippines, a country so beloved by the spanish for the close ties that unite us, and we are sure that we will manage to increase the flow of tourists to the country, where connectivity is increasing significantly.
“Gerry Panga, Director of the Philippine Tourism Office in Europe, declared that “the Spanish market is showing great growth potential and we believe that it is important to step up the promotional activities on it.”
The Philippines is one of the destinations with the largest increase in his positioning in the Spanish market in these years. In 2016, the Asian country registered the visit of 32.097 Spanish tourists, 32.94% more than the previous year, becoming the seventh country in the ranking. In July 2017, the asian country received 22,1% more.