Comunicación Iberoamericana, chosen as the new PR agency to provide information of Costa del Sol tourism

Maria Verónica Diaz RamosIPRN News, News

The specialized agency of PR, marketing and touristic promotion, Comunicación Iberoamericana, has won the tender and will be responsible for developing the communication strategy and creation and supply of contents for the communication department of Turismo y Planificación Costa de Sol.

Comunicación Iberoamericana will be in charge of tasks such as the treatment of statistical sources and data conversion into corporate news; the updating and development of local, national and international media databases; the supply, elaboration and correction of informative contents and advertising texts, as well as the detection of new opportunities.

In this way, the department of Turismo y Planificación Costa de Sol, with the support of Comunicación Iberoamericana, will be able to increase its presence in the media and social networks through tourists’ relevant content thus giving greater visibility to the projects carried out, as well as the different segments of tourism on which the Municipal Board works on.

Diego Barceló, Comunicación Iberoamericana CEO, said “We are very excited about this new project that will enhance the value of Costa del Sol products, a destination that is a reference for international tourism. We will work to increase knowledge about this destination in the media and social networks, by helping to achieve some aims of the contents for the Turismo y Planificación Costa de Sol department as increasing the number of tourists and deseasonalizing the arrival of them.