Comunicación Iberoamericana, the international communication consultant, has won the accounts to manage the communication and marketing of tourism of Quito (Ecuador) and Valladolid (Spain).
Comunicación Iberoamericana will implement the communication and marketing plan of Quito in the Spanish, German and British markets, as well to develop promotional actions directed to the touristic industry and final consumer. The main objectives are to increase the length of stay, expenditure and arrivals from European tourists, and to position Quito as a relevant international destination.
Diego Barceló, President of Comunicación Iberoamericana CEO, declared “We are very proud to increase our portfolio of LatinAmerican clients. Year after year more Tourism organizations trust on us for representing them in the European market, and it is an honor for us working now in Quito´s promotion, a destination with an enormous potential for European tourists”.
Comunicación Iberoamericana will also promote and commercialize Valladolid MICE product to position the city as the key reference in this nich in the Spanish market. The company will be in charge of interacting with the most important members of the MICE touristic industry, mainly from Madrid, Barcelona, Valencia and Bilbao, in order to achieve these goals, and will promote Valladolid as a MICE destination through its attributes: Modern infrastructure with enough space to host 2.000 people, Privilege location, a huge gastronomic offer and plenty of activities to complement the organization of incentives, congress and conventions.