B2B social media: Falling behind or just different?

BY EMILY / MCONIE AGENCY We take a look some B2B social media campaigns that have really made a splash amid claims that B2B is falling behind in the social media stakes. What is Social Media Week? In its 8th year, Social Media Week is a news platform and worldwide...

IPRN Staff Exchange Report: 2016 – Searching for the Danish Way

Phil Slaney, Senior Account Manager, Nexus Communications – Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners to share learnings and see...

Shaping change internationally

By Martin Michel (JP / COM) – In 2013, the Voith technology group launched one of the biggest change initiatives in its young history, with the aim of safeguarding its long-term competitiveness and growth. The related communications activities, which were...

How a newsletter became a strategic sales tool

Best Practice: Henkel’s Raw Materials Facts Locally adapted content and available in several languages – many communications managers would immediately associate these words with “increased coordination and costs”. Yet Henkel Adhesive Technologies has shown how...

The challenges facing marketing directors: i3dMarketing report

Just one in ten marketing directors considers their Company allocates sufficient resources to their digital strategy. Unveiled in Madrid and Barcelona, this study analyses corporate digital challenges in sectors such as leisure, sports, textiles and fashion, health,...