BlueFocus invests in digital marketing

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In December 2014 BlueFocus invested 60 million USD in Optimix Media Asia Limited, which owns iClick, accounting for almost 15% of its shares.

iClick is a specialist in programmatic marketing,  based on data analysis and algorithms.  BlueFocus sees opportunities to cooperate with iClick in digital advertising, especially mobile advertising. The Chinese mobile advertisement market has, according to eMarketer, become the second largest in the world and is currently worth 6.4 billion USD.

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