Age of Majority: Speaking of Events

Maria Verónica Diaz RamosIPRN News, News

Age of Majority kicked off a busy new year by accepting an invitation to join a panel discussion on Automobiles, Mobility & Aging Population at the Canadian International Auto Show, where we were joined by a range of auto industry experts. Key learning: winning with 55+ car buyers might be less a matter of targeting vehicles by age and more about delivering against the expectations all ages have around specific types of vehicles.

In February, we presented to The Gathering – an annual coming together of the world’s most coveted brands. Our workshop “Muck the Fillennials” entertained and enlightened top marketers, giving them the inspiration and confidence to consider the power of the mature consumer.

Age of Majority has just come off an appearance at the New York International Auto Show where we opened the eyes of leading auto industry execs by shedding light on the influence, attitudes and spending power of the active aging consumer.